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Do you know the difference between a successful and a struggling company? It’s the approach of doing business. Most of the business owners create strategies that help their companies survive for a short period. They design, promotions and lead generation events based on “hope” that someone would be interested in their business. But the market has evolved, and the way we promote our products and services has changed.

 

So What are the pointers for business owners to follow?

1. Brand Building:

Designing a logo is not enough for launching your brand. You need people to associate everything that your organization does with your brand – product designs, ad campaigns, events, or communications. Your strategy should have a consistent tone that defines your brand to the customers.

 

2. Define Target Audience:

You need to identify who your audience is. You shouldn’t shoot in the bush blindly and expect that it will hit something. The more you refine your audience base, the better outcomes you will achieve out of your promotions and campaigns. Campaigns designed to address target audiences have delivered higher ROI across industries.

 

You could define your targets based on the customer’s interest, location, age group, lifestyle. A simple questionnaire or survey could help you create a buyer persona. Social media websites contain a huge database of customers and their shared information. Publish your ads to different segments of people so that your ads deliver more engagement and expected website visits.

 

3. Blogs are Essential Tools:

Avoid having a static website that talks only about your products. Make sure you have a blog section that customers could use to understand your values and solutions offered by the company.

 

Blogs are very helpful and work as a tool for brand awareness when shared on social media sites.

Blogs work well to achieve SEO objectives with the help of enriching keywords inserted in the content.

Internal links provided in the blogs for call-to-action could help you drive sales too if your contents are really helpful and engaging.

4. Build Community:

Social media websites are great platforms to create a community that thrives on knowledge sharing and providing valuable feedback. These communities shouldn’t be used to promote products. Instead, you should allow the community members to talk about your products and understand what is required to make your campaign successful.

 

One such community is GoFounders that is compassionate in providing real-time feedback, and the members proactively share innovative ideas for the business owners to grow and find the target audience.

 

Read More:- onpassive.com/blog/top-5-best-practices-business-owner-sh...

Content marketing optimization model leveraging buyer personas, business goals in combination with optimized content/digital assets and distribution channels independent of Google.

 

Read the full post, "Beyond Google: SEO and the Social Web".

 

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.

 

Get Certified in HubSpot Marketing Software Certification Now!

 

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

 

True

 

False

 

Which of the following metrics are marketing teams NOT likely to report on?

 

Monthly website traffic

 

Rate of visitors converted to contacts

 

Rate of contacts qualified to be handed over to sales

 

Individual sales users’ monthly quota

 

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

 

True

 

False

   

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

 

contextual conversationsCMS

 

content conversations

 

contextual pillar pages

 

outbound conversations

 

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

 

True

 

False

 

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

 

True

 

False

 

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

 

True

 

False

 

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

 

link all subtopics to the pillar page

 

only link the top 20 performing subtopics to the pillar page

 

link the pillar page to all relevant subtopics

 

A and C

 

B and C

 

True or false? The higher your DA, the easier it should be for your topic clusters to rank.

 

True

 

False

 

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

 

True

 

False

 

Which type of pillar page is in the form of an ungated guide or ebook?

 

Resource pillar page

 

Guide-type pillar page

 

Information-based pillar page

 

10x content pillar page

 

All of the following are examples of SMART goals EXCEPT:

 

Have 30% of your marketing leads attend an upcoming webinar.

 

Have thought leaders contribute to an upcoming ebook.

 

Increase sales qualified leads by 20% by the end of the year.

 

Generate 10 customers within the first week of an upcoming product launch.

 

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

 

True

 

False

 

Fill in the blank: For distraction-free editing, click ___________.

 

Zen Mode

 

Text-Only Mode

 

Draft Mode

 

Inline Edit Mode

 

Fill in the blank: To preview your post, click __________.

 

a – Zen mode

 

b – The read more separator

 

c – The eye icon

 

d – There is no preview mode

 

True or false? Big companies require complex page templates.

 

True

 

False

 

True or false? Logos are always global content and can’t be swapped out on individual pages.

 

True

 

False

 

How does a landing page typically gather information about site visitors?

 

a – Using a meetings link

 

b – Using a CTA

 

c – Using an email

 

d -Using a form

 

True or false? Pillar pages make landing pages obsolete.

 

True

 

False

 

What are the key components of a landing page?

 

Copy, form, content offer

 

Headline, chatbot, form, video

 

Headline, copy, form, image

 

Copy, form, video, content

 

What is a call-to-action button?

 

a – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

 

b – A pop-up form

 

c – A snippet of text that Google serves on a search engine results page (SERP)

 

d – Anybody your company communicates with in the course of doing business

 

Why should your call-to-action contain action-oriented language?

 

Because Jorie said so.

 

A call-to-action should inspire your visitors to take an action.

 

You don’t want a visitor to have to think too hard about what they can expect when clicking a button.

 

B and C

 

You should base the design of your CTA on the following:

 

Your buyer persona’s preferences

 

Your brand

 

Accessibility

 

A, B, and C

 

Why should you limit the number of form fields you use on your form?

 

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.

 

The information you ask for should be a fair exchange for the content you’re offering.

 

Nobody has time to fill out a long form.

 

Short forms show that you don’t really want to learn more about a prospect.

 

Your form submission rate tracks:

 

a – The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them

 

b – The total number of submissions divided by the total number of views for the form

 

c – The total number of times the form has been submitted across all your pages

 

d – The total number of times your form appears across all your pages

 

What is a lead flow?

 

a – A pop-up form

 

b – A bot programmed to chat with prospects conversationally

 

c – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

 

d – An ungated piece of content

 

How can a lead flow supplement a visitor’s experience?

 

a – By interrupting a visitor browsing irrelevant content

 

b – By providing additional content or value

 

c – By redirecting users to an interesting offer or asset

 

d – By collecting information that can help you immediately personalize a visitor’s experience

 

Lead flows are best suited to which stage of the buyer’s journey?

 

Awareness

 

Consideration

 

Decision

 

All stages of the buyer’s journey

 

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

 

a – By the accounts you want to see engagements from

 

b – By going to Twitter to see the lists you’ve created in HubSpot

 

c – By conversations, so you can respond to audience comments

 

d – By interactions or click-like engagements with content that has been published in HubSpot

 

What is a Twitter stream?

 

a – A contact list of followers you acquired from Twitter

 

b – A data list of keywords to monitor that appears after uploading a list of your Twitter contacts

 

c – A display of tweets that you developed in the social inbox to promote a specific campaign

 

d – A display of tweets that match pre-defined, saved searches on specific criteria

 

What are the three types of segments you can create in HubSpot?

 

Saved filters, active lists, active filters

 

Static filters, active lists, active filters

 

Static filters, static lists, opted-out filters

 

Saved filters, active lists, static lists

 

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

 

True

 

False

 

The analyze tab for your marketing emails is most commonly used to __________.

 

report on your individual marketing emails

 

review emails before sending them out

 

optimize your marketing emails

 

analyze your email marketing channel as a whole

 

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

 

True

 

False

 

True or false? Marketing automation is ONLY used to automate your marketing actions.

 

True

 

False

 

_________ workflows will operate once a contact meets the enrollment triggers of that workflow.

 

a – Start from scratch

 

b – Center on a date

 

c – Center on a date property

 

d – Center on a sales date property

 

True or false? A session expires after 30 minutes of activity.

 

True

 

False

 

How does HubSpot calculate the source of a visitor to your site?

 

a – Using the initial URL a visitor uses when first landing on your site

 

b – Using the final URL a visitor uses when leaving your site

 

c – Using their social media profiles to contextualize their favorite platforms

 

d – Using Google Analytics

 

What is the reporting library?

 

A resource that offers dozens of canned reports built around marketing best practices

 

A reporting add-on feature you can buy for an additional $300 a month

 

Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins

 

The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

 

When determining buyer personas, which type of information is most important to capture?

 

Psychographic information

 

Demographic information

 

Both are equal

 

Neither. Your buyer personas are actual customers you’ve worked with.

 

Which of the following are campaign metrics that can be tracked in HubSpot?

 

Influenced contacts

 

Closed deals

 

New contacts (first touch)

 

A, B, and C

 

Which sentence best describes the relationship between templates and pages?

 

Templates and pages are the same thing.

 

To create a page, a marketer must first build a new template using the design manager.

 

Pages and templates are unrelated.

 

Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

 

Which statement about selecting marketplace templates is most accurate?

 

Any template in the marketplace will be a great fit for your content.

 

A web developer is recommended for best results.

 

Learning to select the best templates for your needs can help your organization build great pages faster.

 

The most important consideration when selecting templates is brand alignment.

 

You can create a call-to-action to align with which stage of the buyer’s journey?

 

Awareness

 

Consideration

 

Decision

 

A, B, and C

 

True or false? Forms are dead.

 

True

 

False

 

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

 

True

 

False

 

The definition of __________ is the software that exists with the goal of automating your marketing actions.

 

Sales automation

 

Marketing automation

 

Sequence automation

 

Productivity automation

 

There are three types of workflows you can create in HubSpot. What are they?

 

a – Start from scratch, Center on a sales date, and Center on a date property

 

b – Start from scratch, Center on a marketing date, and Center on a date property

 

c – Start from scratch, Center on a date, and Center on a date property

 

d – Start from a contact property, Center on a date, and Center on a date property

 

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

 

Smart List report

 

Sources report

 

Conversations report

 

Top Personas report

 

True or false? You can collaborate with your team when drafting a blog post in edit mode.

 

True

 

False

 

Where should you consider inserting calls-to-action throughout your blog post?

 

Text-based call-to-action at the top

 

Image-based call-to-action at the top

 

At least one call-to-action per three paragraphs of text

 

A and B

 

A, B, and C

 

True or false? A list and a report in HubSpot accomplish the same actions and goals.

 

True

 

False

   

Marketing Hub users will frequently use which of the following menus in HubSpot?

 

Marketing

 

Reports

 

Contacts

 

Automation

 

All of the above

 

Which of the following options reflects the correct sequence for establishing goals with your team?

 

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)

 

Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics

 

Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)

 

Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals

 

Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

 

What is the definition of contact management?

 

a – A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more

 

b – A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

 

c – A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM

 

d – A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.

 

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

 

a – CMS

 

b – CMC

 

c – CRM

 

d – CMR

 

Which parts of your organization can benefit from buyer personas?

 

Marketing team

 

Sales team

 

Services team

 

A and B

 

A, B, and C

 

Most organizations target how many buyer personas?

 

1–2

 

3–5

 

6–10

 

At least 10

 

All of the following are components of a topic cluster EXCEPT:

 

Core topics, which will take the shape of your pillar page

 

Subtopics, such as blog posts or videos

 

Distribution channels, such as YouTube or Twitter

 

Internal hyperlinks

 

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

 

a – The core topic is featured in the URL

 

b – The core topic is featured in the H1

 

c – The core topic is featured in a video at the top of the page

 

d – The core topic is featured in the image alt text

 

All of the following are ways you can report on a campaign EXCEPT:

 

In the campaign itself

 

In campaign analytics, under the reporting tool

 

Both of the above

 

None of the above: Campaign reporting is a default option in the marketing dashboard

 

All of the following are examples of how you can export campaign data EXCEPT:

 

a – XLSX

 

b – XLS

 

c – PDF

 

d – CSV

 

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

 

Blog

 

Form

 

Content strategy

 

Email

 

True or false? You have up to one week to edit the name of a campaign.

 

True

 

False

 

What type of file can you import in draft mode instead of starting a blog post from scratch?

 

Word doc

 

Google doc

 

Evernote file

 

PDF

 

Which of the following tasks can be performed in settings?

 

Managing navigation

 

Setting a logo

 

Choosing system pages

 

Setting a favicon

 

All of the above

 

Which sentence best describes collaboration in the CMS?

 

The HubSpot CMS should only be used by one person at a time.

 

Delegation and organization are integral to managing web assets in the HubSpot CMS.

 

The HubSpot CMS automates collaboration so you don’t have to worry about it.

 

Marketers should defer to developers when it comes to CMS decisions.

 

What are the elements of a traditional conversion path?

 

Chatbot, live chat, messaging app

 

Landing page, form, chatbot

 

Landing page, form, CTA, thank you page

 

Thank you page, messaging app, CTA, landing page

 

When should you ungate content?

 

Contextually — ungate content when it makes the most sense for your business.

 

Always — forms are dead.

 

Never — pillar pages are a fad.

 

To gate or ungate is an illusion.

 

Why is it considered a best practice to include an image or video on a landing page?

 

a – Images give visitors a tangible idea of what they’ll receive.

 

b – Images make landing pages much more visually dynamic.

 

c – Images can tell complex stories faster than words can.

 

d – A, B, and C

 

What are/is the area(s) you need to consider when building a call-to-action?

 

Visuals

 

Copy

 

Location

 

A, B, and C

 

A call-to-action button is also known as a:

 

a – ATC

 

b – CTA

 

c – CAT

 

d – TAC

 

True or false? You can use your HubSpot CTAs in externally hosted content.

 

True

 

False

 

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

 

True

 

False

 

What is a form submission notification?

 

A notification that your form has successfully published to your site

 

The code you use to embed your HubSpot form externally

 

A notification that is emailed to a set list of recipients when a visitor submits a form

 

The HubSpot tracking code installed to track and store your form submission data in your CRM

 

Where is information collected by your form submissions stored in HubSpot?

 

Buyer personas

 

Your reports home

 

Deal records

 

Contact records

 

What is the advantage of using a form?

 

Forms help you gauge how interesting a piece of content is to your target audience.

 

Forms can help you disqualify leads.

 

With forms collecting information for you, you no longer need to talk to sales.

 

Form submissions can be used to boost the vanity metrics of your site.

 

What’s the difference between a form and a lead flow?

 

Experience — forms are inbound. Lead flows are outbound.

 

Location — forms only exist on landing pages. Lead flows only exist on pillar pages.

 

Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.

 

Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

 

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

 

Using a free tool to develop great content

 

Knowing your buyer persona

 

Mapping your business goals to social objectives

 

Adding social media links to your website header and footer

 

Connecting your social media accounts in email

 

What is the definition of segmentation?

 

Creating filters for your contacts based on similarities

 

Creating a segment based on buyer personas

 

Breaking up your contacts into smaller groups of similar people

 

Creating a static list based on an imported list of contacts

 

What are three examples of segments that every business should ideally have?

 

Subscribers, leads, customers

 

Leads, prospects, opted-out customers

 

Subscribers, customers, users

 

Unsubscribers, users, customers

 

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

 

Active list

 

Saved filter

 

Static list

 

Saved list

 

True or false? You can test your marketing emails in different email clients from within the email editor.

 

True

 

False

 

When drafting an email, why would you enable a web version of your email?

 

Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

 

Enabling a web version of your email helps you create SEO with your email copy.

 

Some email clients require a web version to render marketing emails.

 

You should not enable a web version of your email. This is not a best practice.

 

True or false? You can set a workflow goal on the main workflows dashboard.

 

True

 

False

 

When should you report on your marketing campaign performance?

 

Before a campaign

 

After a campaign

 

Throughout a campaign

 

Never

 

What is key to the success of your reporting?

 

Setting the right goals

 

Identifying the correct success metrics

 

Having the correct analytics in place

 

A, B, and C

 

What is a session?

 

a – A session tracks if the HubSpot tracking code has loaded on a page.

 

b – A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

 

c – A session is anytime a visitor reaches your site from somewhere outside of your website domain.

 

d – A session is anytime a visitor shares one of your pages on social media.

 

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

 

True

 

False

 

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

 

Age range

 

Geographical location

 

Shoe size

 

Income range

 

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

 

20

 

300

 

800

 

1,500

 

True or false? All assets should be built before creating a campaign.

 

True

 

False

 

Which of the following is a feature available to you in draft mode?

 

Adding a call-to-action

 

Italicizing text

 

Inserting an H2 or H3 header

 

Calling out a quoted sentence

 

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

 

True

 

False

 

What is a landing page?

 

A single page that covers all aspects of the topic, with room for more in-depth reporting

 

A pop-up form

 

The page typically encountered first on a website that usually contains links to the other pages of the site

 

Website pages that are designed to convert visitors into leads

 

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

 

Manage and Report

 

Manage and Analyze

 

Post-Send Details and Report

 

Analyze and Report

 

What are the three ways you can add recipients to your marketing emails?

 

a – Add a list of contacts, add individual contacts, or save the email as a sales email.

 

b – Add a list of contacts, add individual contacts, or save the email as a services email.

 

c – Add a list of contacts, add individual contacts, or save the email for automation.

 

d – Add individual contacts, save the email for automation, or save the email as a transactional email.

 

What were the original stages of the inbound marketing methodology?

 

Get Found, Close, Analyze

 

Get Found, Convert, Analyze

 

Convert, Close, Delight

 

Convert, Delight, Analyze

 

Which of the following should you do before setting new KPI goals?

 

Identify current performance for your KPIs.

 

Create a project plan to meet your goals.

 

Identify your areas of opportunity.

 

All of the above

 

True or false? You can import contacts into HubSpot that are opted-out of communication.

 

True

 

False

 

True or false? Lead flows are outbound.

 

True

 

False

 

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

 

static

 

active

 

filtered

 

Moving

 

Get Certified in HubSpot Marketing Software Certification Now!

 

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While content marketing can evoke various meanings, depending on the context, it is defined as gently marketing products and services with content shared through blog posts, videos, social media and more.

 

Since there are an increasing number of online publishers, the competition is fierce in terms of attracting consumers’ short attention spans. In addition, publishers are driving innovation as they seek fresh methods for bringing in their target audiences.

 

As a result, it is critical for publishers to have a deep understanding of where the industry is moving and why. The objective is to monitor your competition and the industry. If you don’t know where or how the content marketing industry is moving, you won’t grasp how and when to change your own content marketing strategy.

 

To get you started in the right direction, we have curated 30 marketing stats to help guide your new strategy and to use when presenting a case to CFOs, CMOs and CEOs for an updated budget. Continue reading to learn more.

 

72 percent of B2B marketers measure their ROI. (Source: Content Marketing Institute)

 

While content marketers want to understand their ROI, many don’t have the right tools to accurately do so. In fact, 52% of B2B content marketers find ROI measurements one of their biggest challenges. This eMarketer study shows that 6 out 10 small businesses can’t track ROI from their social media efforts.

 

Yet, accurate measurement leads to successful content marketing. You also want to gain an understanding of the proper keyword density for SEO.

 

Nonetheless, many businesses don’t even have basic analytics tools. Here are a few thoughts from experts on the topic:

 

“Exposure and engagement is key when it comes to measuring content marketing ROI. Simply publishing a blog post isn’t enough of a success. You have to go deeper and pay attention to things like social share metrics, engagement metrics, and actual conversions that can be tied to the content you’re producing.” — Colin Mathews, Co-founder, Content Marketer

 

“Metrics never tell the whole story, which is why we ask every new blog subscriber and customer how they found us. The data is anecdotal but it gives us a deeper understanding of the customer journey. Two customers rarely follow identical paths so it’s always worth asking.” — Jimmy Daly, Head of Content, Vero

 

Basic analytics tools include:

 

Google Analytics

 

SEMrush

 

A/B testing on your calls-to-action (CTAs)

 

BuzzSum

 

In 2016, 75 percent of businesses increased their content marketing budget. (Source: Curata)

 

Content marketing is a universal tactic, with a wide variety of platforms, for offering relevant outreach to target audiences. Of course, you can’t appeal to your C-suite executives without a documented strategy or statistics to support your request for a budget increase.

 

Since 2009, marketing budgets have either remained consistent or have gone up relative to previous years. Educational content can be expensive, but brands must continue to act as data portals to keep their customers informed and to become trusted advisors.

 

With leads, long-form posts are 9X more effective than short-form posts. (Source: com)

 

These are articles longer than 2,000 words. Since long-form posts are more in-depth, the target reader perceives them as more valuable and worth their time.

 

In addition, search engines worship long-form content–pieces with over 20,000 keywords. Moreover, if you can hold a reader’s attention for more than three minutes, then you have a higher chance of that visitor returning to your website. The last thing you want is to get devalued by Google.

 

People spend an average of 37 seconds reading an article. (Source: com)

 

The consumer attention span is getting increasingly shorter. So, content needs to be easily digestible and relevant to the target persona. Structuring should include italics, bolding and bullet points to highlight the most important sections.

 

Remember, you’re dealing with attention spans shorter than even a goldfish.

 

This is mainly due to the trend towards mobile content viewing. Consumers grab their smartphones to look something up, buy products and more–then, the ease and convenience starts to become a priority.

 

Still, it’s not impossible to achieve content marketing success under these types of conditions. The trick is to instantly provide relevance and capture the attention of your target audience–give them what they want immediately.

 

60 percent of marketers publish one piece of content per day. (Source: eMarketer)

 

To increase customer satisfaction, and loyalty, online publishers must be consistent–always. McKinsey & Company states it succinctly:

 

“the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.”

 

To reap the rewards, you must put in the effort. The leads will start to pour in, but only if you are consistent.

 

Content marketing offers three times the leads of traditional marketing, while costing around 62 percent less. (Source: Content Marketing Institute)

 

Putting more resources and effort into content marketing will increase leads while also decreasing costs. Audiences are gravitating away from celebrity endorsements and aggressive sales tactics. Instead, the modern consumer wants more transparency and friendlier branding tactics.

 

In a consumer-led market, audiences know they can easily click away from an ad. So, content marketing was created to focus on the intended reader

 

58 percent of marketers agree that “original written content” is more effective than visuals and videos. (Source: Social Media Examiner)

   

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Even with an increased focus on visuals, most marketers have found original written content to product the best results. This is great news because if you don’t have time to create media, you can still generate traffic with original content.

 

And, flashy visuals can be expensive. So, just continue creating relevant and original content, and the traffic will come.

 

72 percent of marketers view branded content as producing a better ROI over magazine advertisements. (Source: Luma Partners, LLC)

 

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With fewer consumers reading traditional magazines and newspapers, more focus is being placed on web content. While branded content is not a new concept, it is certainly trending. Customers enjoy the informative and interactive aspect.

 

Branded content puts people first and the product second. Not to mention, branded content is shareable, which equates to the potential for more traffic.

 

64 percent of B2B marketers outsource their writing. (Source: TopRankBlog)

 

To reach the next level of content marketing productivity, help is required in the form of skilled and proficient writers. If you plan to reach thousands of readers, or more, you should not try to write the content all by yourself.

 

Since you already understand that consistent, original and relevant content increases traffic, then you can easily double that just by hiring several skilled writers.

 

There is no reason to try to spend 16 hours a day writing when you can focus on other aspects of your content marketing strategy. Let your writers handle this facet of it for you.

 

63 percent of marketers create content by buyer persona. (Source: Hubspot)

 

It is imperative to write with your buyer persona in mind. Each piece of content must be relevant and with an end goal. Start with figuring out who your target consumers are. These are general representations of your target audience.

 

With buyer personas, you can tailor your content to topics they would love to learn more about. Furthermore, your content should address customer pain points throughout their purchase journey.

 

A buyer persona looks at what your ideal customer’s goals are and what they are trying to achieve. It also defines how they might behave throughout the sales process. You can create your specific buyer persona by utilizing both market and independent research to reveal trends in your market. Details you should describe include:

 

Pain points

 

Purchase role

 

How they consume content

 

Job title and career

 

Family life

 

Income

 

Budget

 

20 percent of searches on Android devices and Google’s mobile app are voice searches. (Source: SearchEngineLand).

 

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Voice searches are on the rise. So, content marketers must consider the types of headlines and titles that might be included in a voice search.

 

There isn’t any question that voice search will affect content marketing. The use of voice search tools, such as Siri and Alexa, are on the rise. Most smartphone’s also have a voice assistant. It’s not something to worry about, but you should think of how people use their voice to search for something and what they expect to find.

 

For instance, a voice query might ask: “How many times have the Eagles won the Super Bowl.” If the same person were to type that query, they might type this instead: “Times the Eagles won the Super Bowl.” As you can see, voice queries are a bit more detailed–it is just like talking versus texting.

 

By 2019, 72 percent of US digital ad spend will come from mobile. (Source: eMarketer)

 

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Content marketers must direct more company spend and efforts towards the mobile medium as this is where their audiences are. Mobile ad spend must also go up.

 

According to Google research, over 50 percent of all global web traffic comes from mobile devices. And, these types of numbers will continue to increase. So, now is the time to focus on mobile content marketing.

 

In fact, mobile device content reading went up 10 percent in 2014. The limits have been removed; anything can be read and viewed on a mobile device.

 

87 percent of marketers use social media for content delivery. (Source: CMI)

 

Social media platforms like Pinterest, LinkedIn, Twitter, Instagram and Facebook have changed the content marketing industry forever. The way we communicate with customers is a lot different from how we interacted even a decade ago.

 

Social media networks are popular because they are free to join, and you can reach millions of people with your content. So, mix things up. Consider how to target different generations on social media.

 

Make sure your content meets the needs of your target audience. And, engage with your customers directly through social media.

 

70 percent of marketers do not have a consistent strategy. (Source: Altimeter)

 

It is 2018, and you need an integrated marketing strategy right now. Content marketing works, and 80 percent of decision makers prefer to get their brand information through written articles as opposed to advertising. You can start by learning how to be a better content writer.

 

You just won’t want to jump into content marketing without a documented strategy. When you think about how you distribute your content–through social media, blog posts, guides and more– then, you must remember the importance of having similarities with your content.

 

You don’t want to confuse your audience.

 

And, it’s easy to be all over the place when you don’t have a strategy to direct your efforts. Also, a documented content marketing strategy is conducive towards achieving a strong brand identity.

 

Consumers are saturated with content. To stand out from the masses, you need a strategy to set your brand apart.

 

As mentioned earlier, measuring ROI can lead to content marketing success. With a strategy, you encourage productivity and efficiency. Plus, it can help to ensure a better ROI.

 

48 percent of marketers create dedicated content for three to five buying stages. (Source: LinkedIn Technology Marketing Community)

 

Before a purchase, consumers often go through a sales funnel. These are stages that the prospect goes through before making their final purchase. To illustrate, the first step might be checking out your site for the first time.

 

The next step might be subscribing to your newsletter. The third step might be talking to one of your sales reps and so on. The term “sales funnel,” and its accompanying definition, has been around for decades. All your prospects will be at different points in the funnel.

 

In terms of content marketing, it is your job to motivate them to move along the funnel to finally make a purchase. So, you should create a content marketing strategy around that funnel. Here are questions to answer:

 

What would you write to enhance awareness at the beginning of the funnel?

 

How can you help inform your prospects of your products and services while they are in the middle of the funnel and evaluating their options?

 

What types of content would motivate your prospects to buy when they are finally ready to make a purchase?

 

Depending on your products and services, the sales funnel process could move either very quickly or relatively slowly. With a B2C customer, the process might be quick. With a B2B customer, they might require more nurturing in the form of articles, guides, whitepapers and more.

 

61 percent of marketers want to improve their organic presence. (Source: Hubspot)

 

Take a look at this review of the top seven toolbars. Organic marketing is about getting customers to your site naturally. This can be a long process, but it also leads to better customer engagement, loyalty and traffic.

 

Consumers are much more savvy and rarely pay attention to paid ads. While you won’t be spending on paid ads, organic marketing still requires effort as it is a form of marketing from the ground up. It requires careful attention to your content and social media channels.

 

Furthermore, you must incorporate more accurate SEO. Instead of paying for sponsored results, organic marketing depends on SEO. When it comes to search ads, the average click-through-rate is lower than 5 percent. On the other hand, the average CTR for organic marketing results can vary between 22 and 30 percent.

 

The desire for infographics has gone up by 800 percent. (Source: Unbounce)

 

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Humans are visually wired. As a result, we demand infographics. This can be especially true in an age of information overload. Today, we receive five times more information than we did in 1986. And, the brain needs time to digest every bit of information we consume.

 

With an infographic, your business can present data in a way that is visually stimulating and easy to digest. Infographics also induce a lot of social sharing–especially if it is a beautiful infographic with a great design.

 

You can use infographics to convey specific types of information. They can also drive targeted traffic to your site. So, if you don’t have a contract with a graphic designer, now is the time to start one.

 

Only 10 percent of marketers use gamification. (Source: CMI)

 

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Gamification is the use of games, surveys, puzzles, quizzes and more to encourage user interaction. When you incorporate interactive content, you can increase time spent on your site.

 

Also, it helps to break up your content marketing strategy from having strictly content. Consumers want a variety of choices for how they consume their content.

 

Yet, only 10 percent of marketers incorporate gamification. The reason for a limited number of marketers using gamification might be due to the cost and resources required.

 

If you have the ability, it can improve traffic when you invest in gamification. This isn’t just about running contests periodically. The objective should be to foster motivational campaigns that takes your target buyer on an interactive journey. And, this starts by having a pre-determined goal in mind.

 

If you are interested in maximizing revenue, then how can a customized game contribute toward achieving that goal? Consumers are already busy, so you want a strategic method that they will find worthy of their time.

 

Then, you must consider your metrics. How can you tell if your games are working? You must set up metrics to determine gamification success.

 

Customers enjoy the instant gratification aspect of gamified elements such as badges, leaderboards, points and even rewards they can use for real products and services. People are also motivated by a need to accomplish goals. So, your games can set specific and achievable targets to build on that momentum.

 

“Games are the only force in the known universe that can get people to take actions against their self-interest, in a predictable way, without using force.” ― Gabe Zichermann

 

Also, since consumers are now more involved in the process, they are also more likely to remember the content. For instance, say they can accumulate points through your game that they can use for discounts and special offers.

 

So, perhaps one of your “goals” would be to have them read content and answer a short quiz. Once they have completed that successfully, they get more points.

 

When researching a company, 95 percent of B2B buyers view content as trustworthy. (Source: DemandGen)

 

As opposed to direct advertising, content marketing can truly build trust with your target audience–and, once you have achieved that, you have struck gold. You are conveying the story of your brand in a way that is non-salesly.

 

Since hundreds of posts are created every minute, it is critical to remember how you can stand out. It really boils down to creating content that builds trust with your buyer persona. When a consumer trusts your company, they are more likely to continue visiting your site and engaging with your content.

 

You have something unique to share with the world, but audiences must believe your content is authentic. There are several ways to do this including:

 

Keeping a schedule (Consumers value consistency)

 

Maintaining the same voice (builds a connection)

 

Link to your sources and statistics (helps to prove credibility)

 

Share real-life examples of success with actual customers

 

Produce high-quality and relevant content

 

If you follow the above suggestions, your site will earn trust and a loyal following too.

 

69 percent of marketers prefer content to public relations and direct mail. (Source: Custom Content Council)

 

There isn’t anything wrong with increasing your company’s brand awareness through sending out direct mail pieces and PR kits. Yet, for a long-term marketing strategy, content marketing is your best bet. With a direct mail piece, you might convert a few prospects. Consequently, once your direct mail piece is sent out–it often gets thrown away.

 

In addition, you’ll have to change the design frequently just to garner a bit of excitement. If you are getting a good ROI, then there isn’t anything particularly wrong with this marketing approach. The same is true of PR kits.

 

But, in the long-term, content marketing is a powerhouse. With consistent content marketing, you increase your domain authority (DA) and online real estate. The more articles you have, the better your chances are of being found online.

 

Plus, it builds trust when you have a long-standing blog. Also, by linking your pieces to other blog posts on your site, you can continually attract new traffic.

 

If you have high-quality content, then it can improve conversions–especially with the right CTAs. And, you can increase revenue by selling eBooks. With content marketing, you compound on returns.

 

94 percent of B2B marketers prefer LinkedIn for content distribution. (Source: Content Marketing Institute)

 

In terms of content distribution, LinkedIn is the place to be. It really does pay to produce relevant content on LinkedIn.

 

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Taking the time and commitment to post content on LinkedIn does pay off–whether they be trends, quick tips or guides based on your field of expertise. You can easily share your blog posts with all your connections.

 

Plus, the posts become connected to your profile. When people search for your profile, they see your blog posts. Also, you can increase your influence since public posts allow LinkedIn users to follow you.

 

When you amass a series of relevant posts, you can also quickly accumulate a large following.

 

And, with each publication, all your connections receive a notification through their flag icon.

 

90 percent of B2C companies used content marketing in 2016. (Source: Content Marketing Institute)

   

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There isn’t anything that can level the playing field like content marketing. Both small and enterprise businesses can utilize content marketing to increase traffic, engagement and brand awareness. This subtle marketing approach keeps your visitors informed without being too pushy.

 

When visitors realize they don’t have to endure a hard sell, then they will want to buy your products and services that are relevant to their needs and wants. This is why 90 percent of companies used content marketing in 2016, and that number will only go up. The long-term benefits can’t be ignored.

 

For example, once your page is ranked well in the search engines, it stays there for an extended period. Plus, around 70 to 80 percent of web users ignore paid ads. Instead, content marketing can be used to promote your products without being overly aggressive.

 

78 percent of businesses are not satisfied with their conversion rates. (Source: eConsultancy)

 

In terms of marketing, it is important to know what not to do when curating content. You also need to understand how content marketing can affect conversion rates.

 

With more pages, you get more opportunities. Each piece of content is a new page. And, search engines can then easily index your pages.

 

Moreover, websites with over 40 unique pages get 12 times more leads than sites with five or fewer pages. And, with your buyer personas, you can tailor your content to ensure your customers are five times more likely to convert.

 

With the right content marketing strategy, you can effectively guide and motivate your buyers throughout the sales funnel.

 

97 percent of B2B buyers prefer prescriptive content. (Source: DemandGen 2017 Report)

 

Prescriptive content helps target readers to optimize their processes by offering strategic suggestions. Furthermore, prescriptive content can be used to predict outcomes through incorporating specific data points and metrics.

 

An example of prescriptive content might be a guide on trends to pay attention to in 2018. Additionally, prescriptive content answers questions that prospective buyers have like the ROI for investing in a cloud storage solution or how to implement a new ERP system.

 

Current blog posts average around 1,142 words. (Source: Orbit Media)

 

There was a time when a 500-word blog post was all your site needed to get ranked on various search engines like Google and Bing. Well, those days have disappeared in the ether of history.

 

Since 90 percent of businesses are using content marketing, on top of all the other blog sites and media sites found online, the space for first-page rankings is insanely competitive. So, Google now looks for length in terms of filtering for quality.

 

And, according to SerpIQ, top ranked content usually has around 2,400 words. What’s the takeaway? For starters, you must increase the word count of your content. At a minimum, make your posts 1,200 words.

 

78 percent of CMOs are investing in custom content. (Source: DemandMetric)

 

“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.” — Joe Pulizzi, Founder, Content Marketing Institute

 

CMOs understand they must grow and evolve to stay ahead of the competition and above all the social media noise. To do so, you must segment your audiences by demographics, their point in the sales funnel, their budget and more.

 

Custom content is a type of hyper-personalization of content. It takes a deep understanding of your target buyer and where they are in their purchasing process. It also requires an understanding of their pain points, along with what makes them tick.

 

You can learn more about your target customers by spending time in forums and on social media where they are sharing with their counterparts. Then, create custom content with a specific persona in mind.

 

It’s difficult to trust advertising, but it is easy to trust a brand who can offer real solutions to specific pain points.

 

78 percent of buyers consume case studies before making purchase. (Source: DemandGen 2017 Report)

 

Case studies are comprehensively effective. Within a case study, you paint a picture and tug at emotions. It is storytelling at its finest, with a marketing twist. Within a case study, you have three major parts:

 

A problem

 

Solution offerings

 

Proven results

 

And, the case study is always written from the perspective of the buyer persona. You should publish more case studies simply because they are highly targeted.

 

Each case study conveys a specific goal related to your products and services. Also, through factual claims, you can build your brand as an authority in your industry.

 

Four out of Five sites use blogs and email newsletters. (Source: Content Marketing Institute)

 

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You already understand the significance of blog posts. Yet, email marketing is also an important aspect of content marketing. You can generate $38 in ROI for every $1 spent.

 

You must incorporate targeted emails within your content marketing strategy. According to Radicati, there are around 4.9 billion global email accounts.

 

Consider how you interact with websites. Whenever you sign up for anything, you need to enter an email address. Case in point: email addresses and messages aren’t going away anytime soon. Everyone who engages with the Internet has an active email address.

 

In addition, there are more email accounts than there are Twitter and Facebook accounts. Then, there is the fact that 90 percent of email gets delivered to your prospect’s inbox. Not to mention, Facebook continues to limit how widely your posts are distributed.

 

Companies can increase their conversion rates five times higher than companies that don’t use content marketing. (Source: Aberdeen)

 

You want your readers to accomplish to goal set up with each piece of your content. This happens with a call to action, where you tell your visitors exactly what you would like them to do.

 

The best place for a call to action is at the end of your post. Also, it must be attractive to your readers. So, keep their demands in mind.

 

73 percent of technology companies have a content strategy point person. (Source: CMI)

 

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It is difficult for one person to do everything a customer expects. Since you now understand how effective content marketing can be, it is time to hand over your content strategy to a content marketing specialist.

 

This doesn’t mean you take a completely hands-off approach. Since it is your brand, you still want to be involved. But, it helps to focus on tasks that reap revenue.

 

And, you can’t be in all places at once. Since your content represents your organization, you must be careful about who you hire as your content marketing specialist.

 

It should be someone who understands and easily aligns with your vision. They must discover and create the types of content your target buyer wants to see. Then, they must retain and attract readers. On top of everything, their content and strategy must drive profitability and sales.

 

Final thought

 

We are living in the era of the “informed customer.” Prospects know they have access to information that helps them make more thoughtful decisions. Therefore, brands must then align themselves, and their content marketing strategy, with the needs and wants of their customers.

 

To maintain a competitive edge, you must produce the type of content that serves as informative and trusted resources for your customers. This starts with understanding your customers, following their path and customizing content based on their specific personas.

 

The post 30 Content Marketing Statistics, Trends & Data for Your 2018 Strategy appeared first on HigherVisibility.

 

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If you are going to start your online store, go ahead and mark your presence on the internet world. If you already have materials that you are actively selling on your offline store. But believe me, on the eCommerce world you can definitely achieve more sales and start getting a well earning from this new way.

 

On of the most common thing in eCommerce business you will surely encounter with your competitors. For the driving more sales, research your competitors what feature they involve to attract their customers and who's their target audience. A buyer persona can always look into their needy goods and found on your online store. You can add several vendors on your online store to sell different material for different target audience.

 

eCommerce business it's all on your budget. Now you didn't need to pay monthly rental bills like electricity, water, workers. You can sell your product without any boundaries. Although, some necessary costs can add with beginning, to invest your money carefully and do your best to consider all possible costs.

 

Just a few costs that needs to be included to make an alternative online store

  

Website hosting and SSL (side security layer)

marketing

paid advirtisng

logistic support

payment gateways

customized website and re-development

Logo design and product photography

Create an experience that will lead your user from what they actually looking for in the online store. Allow navigation path that will lead your customers to product they didn't needed. On your online store give your complete priority to your customers and try guiding your customers to reach their final product in just few clicks.

 

After finish this all the segment, you need to mix a marketing strategy on these and start making eminent your online store. SEO (Search engine optimization) is one of the most essential parts of marketing your online store. As you can say this is a backbone of every online business. Also involved a technical optimization your online store. SEO also required to analytics your website.

 

Only a true SEO expert will will guide you that ho to grow your business with SEO. If you want to know more or either way you wanna make your online store. You can join Nwebkart for better info or complete eCommerce solution. So just start your online store and start selling your material on the web.

 

Source - www.nwebkart.com/create-online-store/

 

The buzz pr is the best Media Relations Toronto Services to Reach Your Buyer Persona. More detail visit it. www.buzzpr.ca/

 

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PPC (pay-per-click) is one of the busiest business highways of the internet.

 

It plays a vital role in any winsome digital marketing strategy, applicable across the entire buyer journey. And if you’re already wondering “wait, how does pay per click work at all”, fret not.

 

Simply put, you essentially buy visibility with almost immediate effect.

 

This visibility, albeit not organic, can be nothing short of a game-changer. According to Wordstream, 64% of people click on ads when looking for products and services online. This figure speaks volumes about the efficiency of PPC.

 

The only problem is there’s a lot of ground to cover, from defining a budget and timeline to finding the audience. The good news is others have been where you are now and left a trail of proven methods.

 

We’ve compiled a comprehensive guide on this prominent strategy and what it can do for you. So, let’s examine what’s happening under the hood.

 

How Does Pay Per Click Work?

 

In a nutshell, PPC is a form of online advertising, similar to pay-per-impression or pay-per-view.

 

Its defining trait is the intended interaction brands seek to initiate: a click (on an ad). As such, PPC is just one facet of modern marketing. If nothing else, there are other noteworthy strategies with an amazing track record.

 

Achieving higher organic ranking is a prime illustration, an objective associated with a heap of benefits. Apart from advantages, however, one also has to mind the drawbacks. It takes a lot of hands-on experience and time to actually bring in traffic with SEO tactics.

 

And this is precisely where PPC comes into play.

 

It’s geared toward specialized and time-sensitive campaigns. You could, for instance, conquer a new geographic market and directly chip away at the competition. This is possible to accomplish in a fraction of the time it takes to execute alternative online strategies.

 

What is more, getting to the forefront of search or social media has profound implications. Believe it or not, whopping 98% of users choose a business featured on the first page of results. This is just one example of how PPC adds value to organizations.

 

Supporting Pillar of Online Presence

 

But, it’s important to underline PPC isn’t overly effective as a sole approach.

 

It best works in a well-established context of advanced analytics, business goals, and other online tactics, such as SEO.

 

This is to say it’s great for supplementing these activities and filling in the gaps. In concrete terms, you could start building awareness of your new offerings with ads right away. Then, it makes sense to get into SEO in order to take your digital strategy to new heights.

 

This integrative approach levels the playing field somewhat. It empowers you to gain a foothold in the sector already occupied by other players.

 

Therefore, you should be careful not to go all-in just chasing short-term avail.

 

Effects of strategies like content marketing and SEO accumulate over time and make a huge difference in the long run.

 

Google’s Pay-to-Play Proposition

 

PPC encompasses various platforms and mediums.

 

The two main types of ads we can distinguish from are Google Ads and Social Media Ads.

 

In the case of former, you pay the search engine giant to list ads to your side or offerings. These ads have a prominent place in search engine result pages (SERP), appearing every time a related query occurs. When a user clicks on the ad, you need to pay the agreed-upon Cost per Click (CPC).

 

Notice there are several types of Google Ads:

 

Search Ads: displayed above or beside search results

 

Local Search Ads: a subset of Search Ads with a local focus

 

Display Ads: text messages and banners that exist across the digital ecosystem

 

Pre-Roll Ads: a form of video advertising on platforms like YouTube

 

Remarketing: targets people who have visited your site or another piece of digital real estate

 

In general, Google Ads are a major pathway to online prominence for one reason. They have an unparalleled reach, spanning around 98% of the web.

 

Social Advertising

 

When it comes to social ads, they have a more limited scope.

 

On the other hand, the main thing they have going for them is a superior level of audience refinement. Also, we should emphasize social ads vary in format quite a bit.

 

Single images and videos are quite common across popular networks. It seems people are much more attracted to ads with visual flair than text-only counterparts.

 

A real behemoth in this advertising landscape is Facebook, which has the largest base of monthly active users. Facebook also owns Instagram, so there’s smooth integration between the two platforms. You can hardly go wrong firing on all cylinders there.

 

However, this isn’t to say Facebook is a one-size-fits-all solution. If you’re in a B2B sector, you’re better off investing in PPC on LinkedIn. There are some other less-obvious choices with niche appeal as well.

 

A Numbers Game

 

The key priority in the early, planning stage is to set up a sound budget.

 

Here, there are no hard rules except one: you only pay for the clicks you receive. When the budget runs dry, your ads can no longer be displayed. This is rather self-explanatory, but designing the budget is all but.

 

One useful tip is to always scope out budgets of your competitors. This puts things in perspective and helps you navigate the financial waters. Besides, keyword price in some cases (Google Ads) fluctuates based on demand for them.

 

There’s one often-misunderstood financial aspect of PPC we have to address here.

 

Namely, having a budget in place is no guarantee that your ads will appear on people’s screens. Ad placement hinges on an automated auction process. The winner pays the exact amount needed to outrank the next advertiser on the list.

 

Hence, like it or not, you cannot simply pay to ensure your ads come on top. Most networks want to award highest-quality ads not the highest bidder per se. This is why they have parameters like Quality Score.

 

Venturing Off the Beaten Path

 

Note that there are some caveats linked to specific types of ads.

 

For instance, Display Ads allow you to opt for the CPC model, but also cost-per-thousand-impression (CPM) and cost-per-acquisition (CPA).

 

A Boost Post feature on Facebook is an interesting example as well. It enables you to essentially turn a post into an ad for the audience you select.

 

Similarly, LinkedIn boasts Sponsored Content. It pops up in news feed, provided that you cover CPC or CPM costs and outpace the competition. One great advantage of this tactic is heightened audience engagement.

 

The takeaway is to be smart about choosing the platform for deploying ads. Seek to utilize their user-friendly features and pre-set options. At the same time, don’t forgo customization because you would do yourself a big disservice.

 

Google Adwords, for example, runs campaigns the full extent of the Google Network. The reach is undoubtedly a great selling point, but it comes at a price. Google Display Network, in particular, can deplete constrained budgets quickly.

 

Opting out of it could be a great decision, which lets you continue fueling campaigns. The lesson is to remain in full control of your campaigns.

 

Hitting the Bull’s Eye

 

Getting the ads in front of internet users is just the first step on a long journey.

 

The tricky part is getting people to click on them and harnessing the full potential of PPC campaigns. What you have to do in order to make it happen is to target with laser-like precision.

 

The first thing to do is to establish clear goals for your PPC campaigns. They usually involve a shorter time-frame and narrow intent. Some common objectives are obtaining a certain number of impressions, page visits, and ad clicks, as well as generating leads and conversions.

 

Upon getting your priorities straight, you must also decide which audience to target.

 

Advertisers tend to calibrate their campaigns according to multifarious criteria: geo-location, topics, interests, demographics, native language, etc. In the case of remarketing, they narrow the focus down to people who’ve expressed interest in their brand, products, or services.

 

As for B2B companies, they may want to keep an eye on job titles, skills, brands, etc. The list of possibilities goes on.

 

The Key to Success

 

Furthermore, it’s always a good idea to identify commonalities between audience members.

 

The same goes for assembling and assessing buyer personas— semi-fictional profiles of your ideal customers. The higher the relevance of ads is the better reception they’re going to find.

 

Moreover, you want to leverage the option to group ads together. This move can pay dividends provided you also segment the audience smartly.

 

Once that is sorted out, start writing killer ad copy that speaks the language that resonates with the audience.

 

Then, proceed to select the right keywords that will trigger ad deployment. In other words, stick to phrases your potential customers are likely to browse.

 

Keywords should be two things: high-volume and industry-specific. But, know things are ever set in stone. You’ll have to grow and revamp your list over time to stay abreast of shifting requirements.

 

Oh, and take advantage of amazing keyword research tools in the league of Keyword Planner. There are also premium packages for businesses willing to allocate some funds.

 

Ways of Capitalizing on PPC

 

While crafting ad campaigns, never lose sight of the user experience (UX).

 

Avoid putting people off by selling too aggressively or pitching the wrong products/services. Success hinges on your ability to solve problems and cater to real wants and needs.

 

Bear in mind it’s also necessary to think about what happens after the click. You can steer use behavior toward favorable outcomes with a direct call-to-action (CTA). If you want to drive traffic to your landing pages, make sure they are well-optimized for conversions and filled with compelling content.

 

Speaking of which, you should find a way to balance the conversion process with visibility. These two aspects shape the impact of your PPC activities and bring us back to complementary strategies in the league of SEO.

 

Tracking for Good Measure

 

In this day and age, “set and forget” mentality doesn’t take you very far.

 

You’re much better off engaging in ongoing optimization, measurement, and management. These processes are easier to see through when your campaigns are thoughtfully structured ahead of time. But, it goes without saying you must possess sufficient organizational bandwidth to keep up.

 

Most notably, you need to figure out how to track your activities based on key performance indicators (KPIs). They allow you to uncover both inefficiencies and efficiencies.

 

So, use them to closely monitor the activity and traffic stemming from your PPC ads. Discover top-performing ads, as well as those that are falling shy of set goals. Put together a list of ads in need of rework and optimization.

 

You might have to pause or cancel some expensive ads in order to conserve resources.

 

As you can see, PPC is a demanding, time-consuming endeavor. There are so many moving parts that need to fall together in a seamless fashion.

 

On a brighter note, you can always go down the outsourcing path.

 

You basically let professionals do the heavy lifting and you focus on what you do the best. Done right, this approach maximizes the return on investment (ROI) and propels you toward your goals.

 

It’s a clear win-win!

 

PPC Your Way to Online Greatness

 

PPC is gaining traction left and right and spending is on the rise across industries.

 

But, you shouldn’t rush jumping on the bandwagon before testing the waters first. This tactic is fairly easy to implement, but difficult to master.

 

Deployment, in particular, is a complex process that calls for the good management and constant optimization. Simply casting the widest possible net doesn’t cut it, especially in terms of cost-effectiveness.

 

So, understand how does pay per click work and how it fits the big picture, your overall digital marketing strategy. Assess the level of competition and validate your own ideas.

 

Determine a budget, choose the advertising platform, and aim at a specific target audience. Cherry-pick your keywords and polish the copy. Measure the factors that play into your success and optimize accordingly.

 

Get in touch with us if you require help implementing SEO into your marketing stack. It’s time to kick your game into overdrive and reach customers it matters the most.

 

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One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

 

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

 

But this post isn’t about just one B2B content marketing story. It’s about 32 stories from an impressive collection of B2B brands. These award winners are case studies for content marketing that we can all learn from. A BIG THANKS goes to the team at B2B Marketing Exchange for sharing raw case study data and both Anne Leuman and Lane Ellis from my team at TopRank Marketing for their collaboration on word-smithing the content and capturing the images of this post.

 

Check out the case studies below covering a range of categories including:

 

Measurable ROI, Nurture Campaign

 

Multi-Touch Campaign

 

Account-Based Marketing Campaign

 

Sales Enablement Campaign

 

Buyer-Focused Content, Bundled Content

 

Influencer Content

 

Interactive Content

 

Short-Form Content

 

Video Content

 

Research-Based Content

 

Agency Partnership

 

Social Amplification

 

32 B2B Marketing Case Studies Featuring Killer Content and Performance Results

 

#1 – Ciox Health

Project: Ciox Health partnered with Content4Demand to uncover new growth opportunities with target audiences (e.g. law firms). After creating detailed personas, they developed highly tailored content messaging for all stages of the buyer’s journey. The final campaign featured an infographic, interactive quizzes, interactive listicles, checklists, Q&A sessions, and mixed media video.

 

Results:

 

Reached 1,884 potential prospects

 

42.8% open rate

 

14.5% CTR

 

#2 – Equifax

Project: Equifax developed a multi-touch campaign consisting of more than seven touch points, including emails, social posts, blogs, webinars, and promotional emails. Quarterly webinars were the centerpiece of the campaign, allowing Equifax to capitalize on existing economic trends and CreditTrends reporting that were relevant to their target audience.

 

Results:

 

Increased webinar registrations by over 200%

 

Nearly doubled webinar attendees

 

#3 – The Kount

Project: The Kount team, a provider of award-winning anti-fraud technology, created the Fraud360 worldwide tours, regular webinars, and video ads, which were designed to provide market-specific content and tailored insights that focused on specific trends and industries.

 

Results:

 

Average of 450 registered webinar attendees per session

 

Thousands of views on video ads

 

Reached thousands of professionals in target regions, including Asia, Australia, and EMEA

 

#4 – Xactly

Project: In order to prove its knowledge of buyer pain points and the effectiveness of its solutions, Xactly rolled out the Power of X campaign. Using customer testimonials and product demos, Xactly strived to nurture existing relationships and drive demand through an integrated, buyer-focused campaign across all segments, featuring a landing page hub, social promotion, direct mail, customer videos, and webinars.

 

Results: 280 leads generated

 

#5 – SAP Ariba

Project: SAP Ariba wanted to create a complete lifecycle nurture program for each of its targeted personas: Procurement, Supply Chain, Finance, and IT. Working with DemandGen, SAP Ariba mapped all 80 emails appropriately and used non-promotional language to emphasize their “thought leadership” content.

 

Results: 454% higher open rate

 

#6 – ADP

Project: To identify potential buyers and convert readers into sales opportunities, ADP developed a flagship Research Nurture Program. The program leverages website analytics, marketing automation, and scoring to identify key buyer personas, customize content, and send nurture emails for longer-term engagement.

 

Results:

 

Generated thousands of influenced sales opportunities

Millions of dollars forecasted in total opportunity pipeline

 

#7 – Bottomline Technologies

Project: Bottomline Technologies breathed new life into its quarterly awareness email campaigns by introducing themes that aligned with pop culture events. By making subtle tweaks, the company was also able to create relevant messaging for different lines of business (e.g. strategic finance, controller, accounts payable), including infographics, white papers, and checklists.

 

Results:

 

1,000 infographic downloads within 24 hours

 

62% of downloads were net-new contacts

 

#8 – Veracode

Project: Veracode created the Application Security Program Journey multi-touch campaign to drive awareness and generate demand for application security. The integrated, multi-touch campaign consisted of various content mapped against the buyer’s journey, as well as multiple inbound and outbound promotional tactics.

 

Results:

 

4,000 inquiries

 

479 opportunities

 

241 wins

 

#9 – Optum

Project: To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream. Over a six-week period leading up to the event, the company unveiled key event details via an integrated campaign utilizing email, paid and organic social, digital advertising, retargeting ads, direct mail, and more.

 

Results:

 

5,022 external registrations

 

Exceeded registration-to-attendee conversion rate goal by 33%

 

13.6 million impressions

 

886 marketing contacts

 

#10 – Broadridge

Project: With a sales cycle that can be quite lengthy, Broadridge sought to create a campaign that would steadily educate target buyers — finance executives and operations/IT leaders — on their value proposition. The full-funnel campaign included interactive infographics, eBooks, executive briefs, and Q&A’s that addressed buyer pain points. Broadridge paired this campaign with an internal guide to educate sales on the campaign goals, individual assets, and follow-up conversation starters to ensure quality interactions with buyers.

 

Results:

 

2,133 MQLs

 

6,995 content downloads

 

#11 – Grant Thornton

Project: The Growth and Future of Industry campaign from Grant Thornton was created to help business leaders understand ways to accelerate growth and manage disruption. With over 60 pieces of content and an extensive social media campaign, it is the single biggest research program and thought leadership campaign the company has ever undertaken. Grant Thornton also leveraged paid media — a first for the company — to improve campaign reach and visibility among clients and prospects.

 

Results:

 

Exceeded reach goal by 4x

 

Exceeded conversion rate goal by 7.5x

 

Industry-specific reach and conversion goals were also exceeded

 

#12 – OpenText

Project: The OpenText Digital Disruption thought leadership campaign was launched to engage enterprise executives in a fun and engaging way as they strive to understand and embrace digital disruption. The campaign used a re-designed microsite to house a variety of assets with a fun superpower theme, allowing visitors to easily consume content — even binge it all in a single sitting.

 

Results:

 

9:12 average session duration

 

Increased social traffic to the microsite by 1,062%

 

#13 – Cherwell Software

Project: Cherwell Software partnered with TopRank Marketing to develop a comprehensive influencer program for the IT service management industry. A 24-page eBook called IT Service Management 2020, kicked off the campaign, featuring influencer opinions about the future of the ITSM industry. To generate pre-launch interest, Cherwell produced and promoted several blog posts, an infographic, and co-hosted a webinar with the influencers.

 

Results:

 

100% share rate with influencers

 

240% greater download rate than the average gated asset

 

29% increase in web traffic to Cherwell.com from social

 

Leads from the campaign contributed to 22% of the revenue pipeline for 2017

 

#14 – Paycom

Project: Paycom collaborated with best-selling author, keynote speaker and futurist Jacob Morgan on a series of content to give HR professionals a closer look into why employee engagement scores are at an all-time low despite increased employer investment. The campaign featured a two-part podcast, a webinar, and a series of thought leadership blog articles — all featuring Morgan.

 

Results:

255 live attendees, 30 of which signed up for a Paycom consultation

1,172 podcast downloads

494 podcast page views

1,410 blog post page views

 

#15 – Blackbaud

Project: To differentiate the company’s two fundraising solutions, Blackbaud launched their Choose Your Solution campaign. The campaign featured an interactive quiz to help arts and cultural organizations identify the right fundraising solution based on their needs, and to help qualify leads faster and bypass repetitive introductory questions asked by sales reps.

 

Results:

 

36 influenced opportunities that resulted in $34,000 in pipeline

 

42% MQL-to-opportunity conversion rate

 

#16 – Uberflip

Project: Uberflip created an interactive marketing maturity assessment and companion eBook that asked marketers to take a hard look and identify where they stand in their marketing path. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.

 

Results:

 

907,843 impressions and 1,297 clicks on social media in just three months

 

38% question completion rate

 

64% average lead submission rate

 

#17 – Siemens PLM Software

Project: To educate customers and prospects on digital twins and digital threads, Siemens PLM Software created a thought leadership initiative. This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads.

 

Results:

 

3,800 page views across articles

 

Ranking No. 2 on google for “value of the digital twin” and No. 14 for “digital twin technology”

 

#18 – CAS

Project: In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go? infographic.

 

Results:

 

Generated 489 leads

 

20,400 views

 

#19 – Oracle

Project: Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The blog targets finance executives across North America, EMEA, and APAC and provides content designed to educate and inform the audience on the latest trends and topics in finance.

 

Results:

 

330 posts published

 

90,000 unique visits

 

500,000 page views

 

63% increase in web traffic quarter over quarter

 

#20 – Bottomline Technologies

Project: Bottomline Technologies partnered Content4Demand to develop an interactive eBook designed to showcase how three organizations — from manufacturing, healthcare, and property management industries — used their Paymode-X network to elevate efficiency and improve their bottom line.

 

Results:

 

54.3% email open rate, 39.8% CTR, 73.4% click-to-open rate

 

362 downloads through content syndication

 

4 MQLs, 2 SAOs, and $3.2 million in associated pipeline

 

#21 – Anthem Blue Cross and Blue Shield

Project: Anthem Blue Cross and Blue Shield collaborated with Skyword to revamp an existing piece of content, titled: The Benefits Guide. In response to new audience needs, Anthem pivoted the asset away from the Affordable Care Act (ACA) focus and replaced it with a newsroom that conveyed news and decisions relevant for plan holders.

 

Results:

 

103% increase in page views and 102% increase in search views from Q2 to Q3 in 2017

 

798,000 total page views from 2016 to 2017

 

#22 – SAP

Project: SAP launched its #LifeAt video campaign to highlight their many innovators, game-changers, and true entrepreneurs, but SAP also sought to humanize the brand for its target audience. The SAP team partnered with the video marketing agency Aftermarq to produce video stories of SAP SMB clients of varying lengths.

 

Results:

 

4.5 million impressions

 

31% view-through rate for 5:00 videos

 

21% view-through rate for 1:00 videos

 

#23 – LinkedIn

Project: LinkedIn’s Live with Marketers campaign is a live talk show by marketers for marketers, designed to resolve pain points around top-of-mind topics such as marketing attribution, ROI optimization, and driving business impact on social media.

 

Results:

 

12,000 registrants

 

5,000 live attendees

 

Increased projected revenue from deals closed through this series versus traditional webcasts

 

#24 – MATRIXX Software

Project: MATRIXX Software designed its 150 Points of Opportunity campaign to differentiate their content from that of their competitors, while also showcasing how their product delivers value to customers. The campaign featured a 44-page eBook and five standalone videos.

 

Results:

 

77% return rate to the MATRIXX website

 

43% increase in average session duration

 

25% growth in C-suite interaction and target account engagement rate

 

#25 – Tempur Sealy Hospitality

Project: Tempur Sealy Hospitality was looking for a way to present their high-quality mattresses to B2B buyers in the hospitality industry without having to lug around a physical sample. The company worked with The Mx Group to create an interactive mattress cutaway tool that allowed sales reps to digitally present and sell various mattresses to hospitality customers online and at industry trade shows.

 

Results: Achieved a 90% adoption rate with the sales force

 

#26 – LookBookHQ

Project: In an effort to re-engage lost opportunities and give the sales team more prospects that were more likely to convert, LookBookHQ created their Caveman campaign. The campaign consisted of an interactive digital experience built on the LookBookHQ platform, a direct mail component, and follow-up email outreach from sales.

 

Results:

 

Booked 300 meetings

 

Generated more than 50 new opportunities

 

Saw a 56% overall conversion rate, up 27% from the previous year

 

#27 – ChannelAdvisor

Project: ChannelAdvisor decided to create two unique ABM campaigns that targeted strategic accounts via direct mail. The two campaigns provided over 250 prospects with pre-loaded Amazon devices, featuring ChannelAdvisor skills and apps that educated prospects on e-commerce strategies that were relevant to them.

 

Results:

 

Achieved an ROI of 130%

 

39% of generated opportunities were net-new

 

#28 – Trapeze Group

Project: Trapeze Group kicked off an ABM pilot with the objective to identify top accounts with which to deepen engagements and create personalized one-to-one messaging and campaigns — ultimately influencing closed-won opportunities. The ABM pilot has since been rolled out to 60 target accounts.

 

Results:

 

111% increase in session duration

 

100% response rate to the direct mail component

 

#29 – Harland Clarke

Project: To drive awareness for the company’s new product, GRC Spotlight, Harland Clarke created the “Keeping Up with Kevin” campaign. The star and subject matter expert for the campaign, Kevin Malicki, participated in video blogs that were shared over social media — primarily LinkedIn — to help deliver tips and real-world scenarios in the GRC space.

 

Results:

 

33,000 LinkedIn impressions

 

Increased Malicki’s LinkedIn connections by 22%

 

Increased Malicki’s LinkedIn profile views by 110%

 

#30 – Ipswitch

Project: Ipswitch created the “Defrag This” podcast and blog to help provide a trusted knowledge base for IT professionals that offers audience-centric content via social channels.

 

Results:

 

Nearly 200% growth in blog subscribers

 

174% increase in monthly visitors to the blog

 

133% increase in organic traffic to the blog

 

#31 – Radius

Project: Radius’ Revenue Ops campaign was designed to help educate prospects in marketing and sales operations on how their role in B2B business is evolving — from simple execution to providing data and insights to help drive revenue. The campaign was fueled by an eBook that Radius co-created with companies such as Heinz Marketing, Engagio, Forrester, and more.

 

Results:

 

500 eBook downloads in the first two days

 

Engaged more than 300 top-tier accounts

 

Influenced more than $5 million in pipeline

 

#32 – Emma

Project: Emma wanted to learn what makes today’s marketers tick, as well as promote collaboration and learning within the community. The company surveyed roughly 200 marketers and interviewed more than 25 industry experts to gauge the goals, concerns, and pressures facing marketers, then compiled the data into its first Email Marketing Industry Report.

 

Results:

 

Over 41,000 unique views

 

Contributed to 37% of the company’s content downloads

 

Top Takeaways for B2B Content Marketers

 

Themes of success from this collection of B2B content marketing examples include: data informed personas, personalization, interactive content, integrated content, thought leadership and influence. Of particular note was the use of live video by LinkedIn Marketing Solutions.

 

As interactive content has become a more common feature in award-winning B2B content in 2018, I think video will take that spot in 2019.

 

There’s a lot to learn from with award winning content marketing programs and I congratulate all the B2B brands that brought him Finny’s this year. The awards give recognition to great work and they also give us a look inside what’s really working in the industry.

 

Have you noticed a B2B content marketing campaign this year that was remarkable? If so, please share in the comments why you thought it was special.

 

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MVP is a means to test the product that you are going to be launching in the market. It should be understood that MVP does not mean an unfinished product rather it is a way to get feedback for the final product. Let’s break down the term MVP for better understanding.

 

Minimum means a product that has simple features and usually, no users want to use or buy it. Viable is the product that a developer dreams of creating with the help of available resources to fulfill the needs of users. So the term MVP means a way to build such a product that has all the features and at the same time, has used fewer resources. It also should be able to get honest feedback which is how the final product will be developed.

 

The idea minimum viable test does not mean to see if the product can be technically improved or not. MVP shows whether a product should be built in the first place or should not be built at all.

 

Why does your product need MVP?

 

Who would have imagined that apps like Twitter, Instagram and Uber would blow up like this and would gain world popularity? We are guessing very few. In fact, Twitter gained its popularity through gradual growth. So, why do you need an MVP?

 

Minimum development cost

 

When an app is developed with many features and attractive designs, it’s development cost is high. An MVP is developed with limited resources and is still a product. The cost of developing an MVP can range between $10,000 to $20,000. However, it can be less than that as well.

 

Getting paid customers becomes easy

 

As a startup attracting new users without spending a heavy amount on ads is quite difficult. MVP for startups is a way to bring in more users by spending less. If users find your product good enough, they will communicate it to their friends and that’s how things go viral. Also, when the final product is launched, getting paid customers from the existing user base become possible.

 

Feedbacks for your product

 

This is one of the main reasons why developers go for MVP. The feedback from the users becomes a way to understand how certain features should be built. In some cases, the idea for the product may not be as benefiting as it looks. This is where MVP saves the developer the time and cost to go all in with the product.

 

Save your time and efforts

 

Other very important things that go into making an app are time and effort of the developer. Imagine having spent sleepless nights working on an app and when its launched, it gets very less traction. It will be the most disappointing thing for any developer. It’s better to use time and put the effort into building an MVP which will bring feedbacks.

 

Raise money

 

If you have saved a couple of million dollars for the projects then you probably may not need MVP to save money. But if you haven’t then MVP is a great way of attracting investors. It is easy to build an MVP that raises money for your app rather than getting no funding for your final product. There are platforms like Kickstarter, Indiegogo, AppBackr, etc that provide funding for apps.

 

What is a good MVP?

 

Now that we know MVP is important for your product, how do we define if an MVP is good or not? To answer that question, let’s look at the following five traits of a successful MVP:

 

MVP success criteria is achieved when the MVP is focused on one individual. This means that a buyer persona is used to target the audience and is as specific as defining one single person. As it is said that keeping in my one person and solving his problems with your product gives the best results. The biggest mistake usually made is building for multiple audiences.

 

Even though we are building for one person, we do have to listen to multiple feedbacks. Sometimes different opinions and views solve most of the problems. If people fit into the category of your product, take their feedback seriously.

 

MVP does not mean you have to do less and expect more. Your MVP should be able to showcase what problems your product can solve and how can it solve them. This is even more important if your product already has big competition.

 

MVP test is just as important as building an MVP. It is impossible to earn money from a failed MVP, no matter how much you try. So, make sure testing the MVP is an important part of your development process.

 

An MVP is supposed to find mistakes and gather feedback. Keeping the launch of the MVP limited to as less many people as possible is going to be a wise choice.

 

Some tools to test your product idea

 

Validation is not a one-time thing but a continuous process. In every stage, a certain type of validation is required to make sure the product is strong for the market. There are some tools which can be used to test the product ideas before building the actual product.

 

Research study

 

When the product is just an idea, try to find out as much as possible about it. Gathering significant information will help in improving the product which will stand out in the market. Tools like Google, Crunchbase, Angel.co, LinkedIn, Google Adwords, SEMrush, Alexa, Quora, etc. are some great sources to gather information. These platforms have vast information on the latest market needs and have a large number of active users.

 

PoC

 

In order to convince others that your product is great, you need to make sure you understand it well. Once you are through with it, use tools and platforms to tell others about your product. Use Quora, Google spreadsheets, Facebook ads, etc to present your product in front of users. You can also use UXPin to bring the product sketches to life or create a landing page with Landingi to create a community.

 

Prototypes

 

When you see users interact with your product, that’s when you know where the improvements have to be made. Developing a prototype of your product not only ensures success or failure but also creates scope for improvements. Use tools like HotJar, Survicate, SecurionPay, Google Analytics, Woodpecker, Growbots, Appoint.ly, UserEngage, AppSumo, etc. to reach out to a large audience with your prototype and track their behavior.

 

Mistakes to avoid while building your MVP

 

Even though MVP is built to reduce the risk, there are some gaps that are formed while building an MVP. Avoid these common mistakes made by most developers:

 

An improper market, product, customer needs, demographic research.

 

What most people forget to do is a thorough validation of the market, idea and the product. Building an MVP is quite easy in reality but building a success MVP is where the big difference lies. Without proper research about the market and the product, the chances of succeeding decreases.

 

Building for multiple platforms

 

Most startups think that building the MVP for all the platforms will increase the success of the actual product. But in reality, this is just going to make the process complicated. If an MVP fails then the developer may not have any money to start over since all the money was spent on developing for different platforms.

 

Features and updates

 

Bringing in users with one solid feature is a more effective approach rather than launching the MVP with all the features. Even if the other features are good, they can be brought in later in the updates. Prioritize the features to see the best results and reduce the chances of failure.

 

21 Solid ways to test your MVP

 

Now, that we know why your product needs an MVP, let’s move onto how to test MVP of your product. Building an MVP is not the only important task but testing its viability is just as important too. A company may think that the product can satisfy the needs of the customers but until and unless the MVP test is run, it can not be said for sure.

       

There are many tactics for testing minimum viable product. But we will discuss only the best ones on this blog. So, let’s begin!

 

1. Fundraising

 

Crowdfunding is a way you can test whether your app will do good in the market or not. Platforms like Kickstarter and Indiegogo are a filled with MVPs that get funding from people who find the product interesting enough. This gives your product exposure to a group of interested and active users. The money raised from these platforms will help in building the final product to launch in the market.

 

2. Blogs

 

Having a blog is like having a platform for two-way communication with the prospect users of your product. Blogs are a way to discuss and gather feedback about a product. This will give you an honest opinion about the product by seeing how much keenness the users are showing.

 

3. Customer interviews

 

Talking face to face with customers provide the most honest reviews. People may lie or sugarcoat the opinions online but when it comes to face to face feedback, it’s as honest as it can get. Interviewing the customers is usually done in a casual manner but is rather descriptive. The interviewee states assumed problems to get feedback on the same.

 

4. Videos

 

It is quite obvious that if an image can speak a thousand words then a video can speak millions. Explainer videos can be used by developers to demonstrate the functionality of the product and answer questions like what, how and why. At the end of the video, the viewer must be clear about what the product is, how it works and why does he need it. Dropbox is an example in such a case. They used a video to gather subscriptions for a product that didn’t even exist.

 

5. Pre-order Pages

 

Pre-orders are quite popular with books, gadgets and other interesting products. When it comes to pre-ordering, the idea is to convince the users with your product enough to make them pay for it beforehand. However, there is a chance that users may not be willing to put their money at risk way before the product is even born. For this, the presentation of the product must look as appealing as possible.

 

6. Social-media surveys

 

Social-media surveys are quick, easy and most of the time gives honest feedback. Of course, this works when the focus is on the right questions. For instance, Facebook surveys have a feature that allows users to add their own options as an answer which gives interesting insights. Another good reason to use social-media surveys is that users don’t need to go out of their way to fill in the surveys.

 

7. Paper prototypes

 

Unlike digital prototypes, these are tangible. A paper prototype is build to understand a product’s user experience. Anyone in the team can use these prototypes can understand how the product works. This will be very useful in the case of physical products like mobile phones, tables, chairs, etc.

 

8. Emailing

 

Sending emails to see how many users click on the links or follow up with the email is another way of testing MVP. However, this works even better when you already have a list of emails. While the emails have been sent to the users, make sure to track the actions with the help of tools such as Yesware or use the built-in plugins.

 

9. Landing pages

 

Landing pages are the pages the prospective customers go to find out about your business. A landing page can show the interest of the customers with the way they behave and interact on the page. Building a landing page should always be followed by tracking analytics with the help of tools like Google Analytics, KISSmetrics, etc.

 

10. Competitive products in the market

 

There is a high chance that the product you are thinking about launching is already present in the market. This can make your new product suffer. To avoid that try analyzing the competitor’s product and see what they have that your product doesn’t. Also, your product’s unique feature can become the strongest feature.

 

11. A/B Testing

 

A/B testing is a way to test whether one version of a page is more effective than the other. This test can be done on a webpage where two different versions of the same page are shown randomly to the visitors. Then with the help of tools like Google Analytics, Unbounce, etc. information can be gathered about the interaction.

 

12. Piecemeal MVPs

 

Piecemeal MVPs means building a demo of your product using existing tools. For instance, Groupon is the best example of a piecemeal MVP. what Groupon did was built a WordPress website with Apple mail and a script that generated PDFs for the orders. This way the effort and cost of building an MVP become much less than anticipated.

 

13. PPC campaigns

 

You will be using PPC campaigns at least once for your actual product so testing out your MVP will be great. For starters, you can pitch in $100 and see the results. If your MVP does not get any leads, then either your ad is flawed or your idea is not good enough.

 

14. Micro-Surveys

 

The disadvantage of general surveys is that they are too long and at times becomes quite annoying for online users. Users either skip the survey or fill it in a hurry and that is why these fail to give the accurate results. In micro-surveys, you can ask a couple of MVP survey questions to which you will get honest answers. Micro-surveys have two to three questions which online users find easy to answer.

 

15. Ad campaigns

 

Platforms like Google and Facebook are the go-to when it comes to running ad campaigns. Before the product is even launched, you can put up ads and see how many users engage with it. There are even tools to analyze the clicks, engagement and other important behaviors.

 

16. Services and Platforms

 

Using SaaS and PaaS to build an MVP can help you in testing your MVP quite well. There are multiple choices to choose from and the building becomes easier and faster. These software and platforms also help in increasing reach of the product. Usually, developers face problems like compatibility of the app, mobile-friendly design and other code-based issues which can be eliminated as these tools already have taken care of those issues.

 

17. >Manual-first MVP

 

A manual-first MVP (Wizard of Oz) is a way of interacting with actual customers rather than running an online survey. This MVP testing technique shows a picture of a fully completed product and when a user orders it, you deliver it manually. In this MVP testing, the users are getting what they see. Even though it takes much effort but it is worth it.

 

18. Concierge MVPs

 

The concierge MVP test is similar to the manual-first MVP test but instead of faking the products, the products are real. This MVP tests and answers whether the users are willing to use and pay for your products or not. An online dress rental business, Rent the Runway, tested their business model with this MVP testing technique. They were able to find the right answer to their questions.

 

19. Digital prototypes

 

Digital prototypes can be used to display the actual product in a digital way. Wireframes can showcase products such as apps, games, etc. These prototypes can be anything from screenshots to digital sketches to mockup apps which will validate the user experience.

 

20. Single feature MVP

 

Sometimes testing the one and an only strong feature of your product results in the best conversion. Getting feedback on that one feature can help the product immensely rather than focusing on multiple features all at once. It will also help in narrowing down the customer base and will allow better focus. This testing is considered one of the most advised MVP testing strategies.

 

21. Software testing

 

If nothing works then there are multiple softwares for MVP test. Software such as QuickMVP, OpenHallway, Five-second test, Justinmind, InVision, etc. are some great ones to get your MVP tested.

 

These are the 21 ways how to test MVP to get the most out of it. If you have any further inquiries, contact us at Appinventiv and we will help you get started.

 

The post 21 Solid Ways to Validate your Minimum Viable Product appeared first on Appinventiv Official Blog for Mobile App Development.

 

21 Solid Ways to Validate your Minimum Viable Product syndicated from trackmyphoneapp.wordpress.com/

 

You’ve got the trends, you know who you want to target, and you have the demographics figured out: your buyer persona is clear in your mind.

Now it’s time to get a process in place and to start outreaching to your audience.

If you don’t have your audience research done yet, go back to How To Do...

 

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Originally published September 27th, 2017, updated February 13th, 2019.

 

Most of the people using digital media are either on mobile phones or desktops. Both platforms have the majority of digital users. Desktops are great for quick access to web pages and mobile phones are great to create engagement. We cannot stress enough on the popularity of mobiles and mobile related technologies, though. With this advancement, people are now looking to spend less time to get more done without having any issues to deal with.

 

Mobile applications are one of the biggest reasons why people are going mobile. In 2017, the number of app downloads was 197 billion and is said to reach 353 billion in the year 2021. People are rushing into mobile apps because of its functionality and the ability to get things done quickly. But what makes mobile apps better?

 

UI UX app design is one of the answers. The design of an app enhances the user experience which is the biggest factor that ensures the success of an app. Majority of users prefer an app that has simple yet elegant designs and has good performance. The UI UX design for mobile apps should not be such that it slows the performance of the app. This will result in a frustrated user eventually uninstalling the app.

 

To understand the importance of mobile app UI/UX design, let us understand both the terms well.

 

What is UI?

 

The abbreviation UI stands for User Interface. It is the way through which users can interact with any mobile apps. User interface design for mobile applications is aimed towards easy, enjoyable and effective interactions between users and the app. UI in IT is any device that allows users to interact with monitors, screens or mobile devices. The primary goal of UI is to provide the best interaction possible.

 

What is UX?

 

UX stands for User Experience. The whole idea of UX is to create a system that provides the best experience to the users. The aim of UX mobile app design is to turn customers into loyal customers by providing a positive experience to them. UX is responsible for a users journey through the mobile app or website which ultimately decides the success of the business.

 

Mobile app UI UX design is always put together as they are complementary to each other. For an app to be successful the UI UX app design must be the best.

 

What are the Deliverables of UI and UX?

 

The work of any UI/UX designer has many phases. During the UI and UX designing process, various deliverables are created for the clients. These deliverables are created for reasons like better communication with clients, documentation or presenting the ideas in a proper way. Both UI and UX have their separate deliverables, let’s take a look.

 

A. UI deliverables

 

Mood boards

 

Mood boards are used for presenting innovative ideas in a way that everyone understands it. It helps the clients understand the app idea that the designer will be working on.

 

Visual Designs

 

Visual designs will help understand the effects of elements in a design. The effects of elements like photography, typography, space, colours, layouts, images, etc. are better understood with visual designs.

 

Dynamic Prototyping

 

Another one of the UI deliverables is the dynamic prototypes. Prototypes help in improving the overall functioning of the app as well as making improvement as and when needed. With dynamic prototypes, UI can be built as per the clients’ desire.

 

B. UX deliverables

 

Competitive analysis report

 

The competitive analysis report is created to measure the level of competition your app has. All the efforts go into vain if the app is in a highly competitive market or if it is not prepared to beat the competitors. With a competitive analysis report, the strength and weakness of the competitor’s app can be found out.

 

User Personas

 

Designers have to make sure the client understand what their customers need and expect from the products. Creating a buyer persona not only helps in understanding customer behaviour but also in communicating the same to clients. UX process involves user research to learn the behavioural pattern.

 

User journeys, experience maps and user flows

 

Experience maps showcase users overall behaviour towards a product. The expectations, time spent, reactions, thoughts, needs, etc. are all displayed in the experience maps.

 

User journeys or user flows are specific steps taken by the user to interact at different stages of the product. These can be the current interactions or potential interaction with a product.

 

Interactive prototypes

 

Interactive prototyping is another one of the deliverables of UX. Rudimentary prototyping saves a lot of time and efforts and works well enough to get the job done. The prototypes help in demonstrating how the actual product will work once it’s fully developed. It also helps the designer communicate the ideas better.

 

Why UI/UX in Mobile Apps is Important?

 

To know the importance of mobile app UI/UX design is a must. Most developers create an app with great performance but fail to focus on the designing which leads to the downfall of the app. The balance between the functionality and UI UX design of an app is hard to keep but that’s what is needed to be done.

 

To answer the question, ‘Why UI/UX in mobile apps is important?’, let us look at the pointers below:

 

Attracts users

 

A saying goes, ‘A good teacher is the one that grabs and holds the attention of the students and then teaches the lessons.’. This saying is very apt for mobile app UI UX designs. The designs grab the attention of the users and ensure they spend as much time on the app as possible. However, the users should be able to understand the designs and navigation well enough to stick around for the long term.

 

Creates a good impression

 

For a startup or any small business, good UI UX is a way to create the first impression. When users visit your app, they should be hooked to it immediately so that they come back for it again and again. A good app has higher usage time and this can be done with the app’s UI UX design.

 

Get featured in app stores

 

Whether a mobile app is good or not is determined by how many users like it. The ratings and reviews by satisfied users will bring your mobile app at the top lists. To get your app featured in Play Store or App Store, make sure the users get a good UI UX. getting featured in the top lists of any category will automatically bring more traction to your app.

 

Get loyal customers

 

Attractive apps have more users and it’s a fact. Apps like Instagram, Facebook, Candy Crush, etc. have great UI/UX which has drawn millions of users to them. The satisfaction that comes from great user experience is what makes users loyal. Word of mouth is another reason why UI/UX in mobile apps is important.

 

Now that you have seen the importance of mobile app UI/UX design, let’s move further into the concept. It’s a common assumption that if you have mastered to design mobile app UX and UI then you don’t need tips for improvement. However, there’s no harm in going through some great tips for UI UX designing.

 

Use Conventional Elements

 

Using familiar elements in the app will save time for users. They can quickly learn the app without getting confused. Elements like buttons, icons, colors and symbols should be designed in the way it’s designed in most apps. The quicker users learn to operate the app, the higher will be the chances of liking the app.

 

Maintain Uniformity

 

It is very important for the design to be uniform across all the windows. The uniformity shows the quality of work put in the UI UX designing of the app. Not only with icons or buttons but the colors and patterns should also be the same across all media.

 

Employ the Right UI and UX designer

 

If you are focusing on the mobile app user interface design and experience then working with the experts is highly recommended. You can also outsource app development for your app from an expert app development agency to make sure the UI UX designs are on point. The UI UX designers should understand all the end-to-end user interaction and incorporate them within the app.

 

Make it as interactive as possible

 

An interactive app is better than a non-interactive one and that’s a fact. When you allow users to interact with the app, it creates a connection between them. Interactive apps give freedom to users to navigate themselves through different windows.

 

Don’t hamper the speed of the app

 

The speed of the app is just as important as the design. Startups do make this mistake by thinking the app only needs its appearance to attract users. But the truth is, the functioning of the app is just as important. The mobile app needs to be speed while having a good mobile application interface design.

 

Keep it simple and don’t complicate things

 

If a feature can be put in a simple way there is no need to overdo it. The users will appreciate the simplicity just as much as the overall app. Complicating designs leave app users either confused or furious and we don’t want either of those. It is also seen that apps with simple design have more users than complicated ones.

 

Keep the focus on limited things

 

Often the UI UX design of apps focuses on so many elements at the same time that the entire user experience turns bad. If too much is going on on the screen then that won’t let the user focus on the content of the app. Overcrowding content on the screen is another way to quickly lose users.

 

The latest UI UX design trends for 2019

 

To get started with the best mobile app UI UX designing, let’s look at what trends 2019 will follow. The UI UX design services by mobile app development companies usually follow the trends strictly which makes them a great choice for app designing. But if you are doing it yourself then these 2019 UI UX design trends will help you.

 

Animation

 

The animation in apps or web pages makes them more visually appealing. It connects with customers more than any other design. Designers are using this tool to create a positive impact on the users with the help of meaningful animations. Earlier, things were simple with flat logos, icons, buttons, etc. but now animated buttons, icons, and even logos are happening. In 2019, the animation is going to be one of the trends for UI UX designing.

 

Digital illustrations for the web

 

Custom digital illustrations are the new trend in 2019. These illustrations are mostly used on web interfaces. It adds colours, designs and makes the information more interesting. Blogs and service websites use these illustrations to beautify their website and present simple information in a fancy way.

 

3D designs

 

3D will be used in interfacing to give a more impactful design. It is already being used in games and movies and works perfectly. But the mobile industry can achieve it too by combining animation and 3D designs. Skeuomorphism is going to return as a trend in 2019.

 

Split screen

 

The split screen trend is one of the hottest trends in 2019. The idea of actively using two screens together, whether on websites or mobile phones, is amazing! The trend has come back after a short break and is looking more alive than ever. Split screen in mobile allows more user interaction all the while giving aesthetically appealing visuals.

 

Voice UI

 

Google Home and Alexa have taken over the voice assistant world. These two technologies are being used by people to get anything and everything done. Voice searches are becoming more and more popular and by 2020, 50% of the searches will be voice-based. Users are preferring buttonless options to do their everyday tasks.

 

Variable fonts

 

Fonts that will fit any writing space will have another place in the 2019 UI UX design trends. Earlier, inserting text in writing spaces had limitations to adjustment. It also made designers send multiple files for the font designs used. But variable fonts are a great solution for that as it only needs one file for any design.

 

This was our take on the mobile app UI and UX designs and its importance. If you wish to know more contact our team of designers at Appinventiv.

 

The post How Important is UI UX Design in an App Development Process? appeared first on Appinventiv Official Blog for Mobile App Development.

 

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The ‘Buyer Persona’

One crucial step before launching Facebook ads is to come up with our ‘buyer persona’. This is a good idea for any kind of business but for Facebook Ads it is particularly essential.

If you’re going to have a successful PPC campaign, then one of the single most imp...

 

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B2B Email Outreaching Tips

Great, so we have our list of prospects, we know our buyer persona, and we have segmented all of our potential customers, so now it’s time to start outreaching to them.

To do this, we will use Mailshake.com, at a very low price of $9/month.

P.S. If you can afford...

 

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In July 2018, more than 79 million blogs were posted on WordPress, a content management system (CMS) popular with bloggers. This is more than 2.5 million blogs posted every day.

 

With so much competition, you need to make sure your blog post shines from the start. To do so, you need to know how to write a title.

 

It may seem like an easy thing to do, something to slap together right before you write or post your blog. But just as a book cover can impact sales, so too can your blog title impact how many people click on it and share it with others.

 

The right blog title will not only hook the reader but convey meaning in a powerful way.

 

If you’re ready to make your blog titles good enough to garner clicks and shares, then this guide’s for you. We’ll first cover basic guidelines and then dive into a step-by-step approach.

 

Keep reading to learn how to get your blogs noticed.

 

How To Write A Title: Basic Guidelines

 

Before you write the best blog you can, you’ll need a working title.

 

You’ll want to come up with a specific and clear working title because the fact is, titles matter. We’ll talk more about working titles soon.

 

Either way, your working title and final title should both aim to check all the boxes, as it were. Allowing yourself the space to play with multiple options for your title will permit you to find the best possible combination of words.

 

Why Titles Matter

 

The title of your blog post is the first introduction your potential readers receive. It’s the first impression, and we only get one chance to make those.

 

Whether you’re going to post your blog on social media networks, send it via email marketing, or rely on SEO (search engine optimization) to place it on SERPs (search engine results pages), it must meet certain standards in order to hook a reader.

 

Titles sell your content. For this reason, they must conform to the limitations of your intended media outlet.

 

Why Length Matters

 

One way a title can so conform is to be the proper length. You don’t need to worry about this so much with a working title, but you should think about it a little while drafting.

 

Too long and search engines will cut off letters, spaces, and maybe even whole words from your title. Too short and you’ll be unable to deliver the necessary clarity while hooking potential readers.

 

We’ll get more into our specific length suggestions later in this guide.

 

Why Word Choice Matters

 

Because you’re limited by length, the words you choose must be impactful. This means cutting overused words and opting for words that pack more punch.

 

Some examples of words you want to avoid are:

 

Things (too generic)

 

Awesome (overused)

 

Great (too vague–what is greatness, anyway?)

 

Take a look at these words, which are more powerful and unique:

 

Incredible

 

Brilliant

 

Painstaking

 

Don’t fear the thesaurus. We recommend keeping one on hand.

 

Whether you optimize for SEO or social media, you’ll also want to ensure you’re using the active voice. This makes your title more exciting and engaging.

 

Active voice also directly connects with your readers, addressing them. The active voice exists when the subject of the verb performs the action of the verb.

 

In other words, if you write: “15 Brands Who Aced Instagram” as part of your title, that’s in the active voice. The brands are the subject of the verb “aced” and have performed the action.

 

By contrast, the passive voice creates distance between your readers and your content. You want your title of all things to immediately connect with your readers.

 

Why Numbers Matter

 

If appropriate, adding a number to your title can empower it. Numbers capture the reader’s attention because they provide finite expectations.

 

Numbers also make a promise of value. Readers find such promises inviting, and then when you deliver, you gain credibility and authority.

 

Online marketing is all about building trust between consumers and your brand. Every step matters, from writing your blog post to keying into how to come up with a title.

 

In the next section, we’ll dig deeper to help you craft titles that will grab readers’ attention and entice them to consume your content.

 

6 Steps For Titling Success

 

Now that you know what matters in a blog title, we’ll move on to a step-by-step process for how to write the title of an article.

 

Where appropriate, we will specify whether a particular tip is more aligned with optimizing for search engines or for social media. Regardless of which of those you’re aiming for, you should always aim to optimize for the audience.

 

1. Begin With A WIP Title

 

Trying to write the final title before you’ve written the blog is putting the cart before the horse. For this reason, we recommend coming up with a work-in-progress title to guide your writing of your blog.

 

A working title differs in scope from a topic.

 

If, for example, you’re in finance, “Financial Trends of 2019” wouldn’t be a good working title though it may make an excellent topic. The reason for its excellence as a topic is it might generate multiple good story titles.

 

We say story titles because we want you to think of your working titles as a story. All content writing is storytelling in some way, even if its purpose is to educate or sell.

 

2. Adhere To Accuracy

 

Your final title must be accurate. Whatever promise it makes of your content you must deliver on in the article.

 

The title’s job, in part, is to establish the reader’s expectations. If your content doesn’t match those expectations, you risk losing readers’ trust.

 

You should avoid hyperbole and all exaggeration at all costs–especially in your title. Exaggeration is disrespectful to the readers’ experience.

 

You can add clarity and accuracy to your title by adding a bracketed phrase that describes the nature of your content. For example, if your blog post is an infographic, writing [Infographic] at the end of your title tells readers and search engines alike what to expect.

 

Incidentally, of all post types, infographics get the most shares. You might consider creating one and using the bracketed addition in your title.

 

3. Make It Eye-Catching

 

Remember at the beginning of this guide when we mentioned the millions of blog posts published each day? Your title can help you compete with the flood of daily posts if it’s eye-catching.

 

One way to accomplish this is to use alliteration. Alliteration catches the eye and it’s also a powerful memory tool.

 

Focus your title on the who of your post and not the why. For example, if you’re writing a post about brands who have benefited from services like those you provide, you’ll want to make them the center of your title instead of why they chose said service.

 

For this, you need to have an understanding of your buyer persona or ideal client. You should develop this understanding before you develop content, so if you’ve not taken the opportunity, now is the time.

 

Only then can you find the type of language and tone to appeal to them. Speaking of language, make it strong–but in moderation.

 

If all of your title is made up of strong language, it is like a room full of people shouting: It all becomes noise.

 

4. Brevity Is The Soul Of Wit

 

When Shakespeare wrote these immortal words, we’re sure he didn’t think of them being applied to article titles, but they ring true all the same.

 

The shorter your title, the more powerful it can be, but you don’t want to make it so short as to diminish meaning. The length of your title depends on what you plan to use it for.

 

If you want to gain attention on search engines, aim for keeping your title to 70 characters or less. Google cuts off characters after the first 70, which means your title could be truncated.

 

If you’re hoping your blog will perform well on Twitter, you should keep it to eight to twelve words. If you’re looking for a character guideline, stick to 130 characters or less in case tweeters want to comment on your article.

 

For Facebook success, it should be 12 words long–or 14 words long. Titles of those lengths perform the best on that particular social network.

 

We’ll talk more about optimizing for social and search in the next section. Believe it or not, there’s more to it than length.

 

5. Focus On Social And Search

 

While it’s possible to optimize your titles for either search engine rankings or social media shares, we recommend optimizing for both together. After all, why not go after two birds with one stone?

 

The way to do this is to make certain your title includes both a pain point and a solution. You’ll also want to research keywords your audience searches for and put them toward the beginning of your title.

 

We must add at this juncture that ensuring your title reads naturally is also of paramount importance. Try also to make your title entertaining.

 

On Facebook, users share entertaining content the most–48% of the time.

 

6. Two Heads Are Better Than One

 

Once you have your blog article written and a title crafted, we recommend sharing both with a colleague or reader you trust. First, show them the title.

 

Ask about their expectations. Ask them to put the title into their own words.

 

Ask them to rate how likely they’d be to click on that title in a search engine or in a tweet or Facebook post (or other social media post). Then, give them the blog article.

 

Ask them to reflect on whether or not the article fulfills the promise made by the title. Finally, ask them if the title can be strengthened.

 

Their answers to these questions should tell you if your title is accurate, concise, appealing, and optimized.

 

Recap

 

With an in-depth guide of this length, we’d like to provide a brief recap on how to write titles.

 

First, we covered basic guidelines. We discussed the importance of:

 

Titles

 

Length

 

Word choice

 

Numbers

 

With that understanding in mind, we dove into a six-step process for writing successful titles with the aim of getting more clicks and shares on both search engines and social media networks:

 

Start with a draft, work-in-progress title

 

Be accurate and clear

 

Catch your reader’s eye to make a good first impression

 

Keep it concise

 

Aim to please readers on search engines and social media networks alike

 

Brainstorm and seek the input of another before publishing

 

If, after following these steps, you still feel lost about creating titles, there are automatic blog title generators. However, you should use these with caution.

 

Automatic blog title generators cannot take into account your buyer persona. They can be a good starting point, but you should not consider them a replacement for all six steps.

 

At the very least, you should follow steps 5 and 6 manually.

 

Final Thoughts

 

When it comes to how to write a title that gets clicks and shares, we cannot understate the importance of giving this task the time and creative energy it deserves.

 

Think of your title like the cover of a book–and despite the old adage that we should not judge a book by its cover, we certainly do that. If we did not, bookstores–online and brick and mortar–would not display book covers.

 

Don’t rush the process of creating the right title. It can take as long–or longer–as crafting the blog post itself.

 

While this may seem strange because the blog post is so many more words, remember that in that first impression, you must convey meanings, power, and hook your reader in so few words.

 

Blogs and their titles are a key component of content marketing. When executed properly, they can lead to building brand awareness, trust, and increasing conversions.

 

If you have additional questions about crafting successful blog titles, writing blogs, or content marketing, we encourage you to contact us. We’d love to help you attract and engage new customers.

 

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Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms.

 

The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of people say they get their news from social media first, for instance. News breaking most often comes from shares or second-hand sources on platforms like Facebook and Twitter. In effect, content publishers have to have social media at the front of their mind if they hope for their outlet to get exposure for breaking a story as opposed to a competitor.

 

For businesses, this same principle holds true. If you aren’t active on social media, others may talk about your business and seize control of the narrative. Or, even worse, your business is all but invisible until someone else shares content or news talking about you.

 

In addition to providing visibility, having a proactive social media marketing strategy can help boost your sales performance and help you achieve your marketing goals. You can earn new customer leads, increase brand awareness, and even offer customer support through social channels.

 

To cover the full scope of why your business needs to be on social media, consider the following five benefits described below and how they are an essential part of any digital marketing strategy.

 

Create a Highly Visible “Hub” for Your Business’s News and Announcements

 

Let’s be honest. Very few people are going to religiously check your business website’s “News” or “Blog” page for announcements and press releases. If most people don’t visit news sites to get news, they certainly aren’t actively going to business’s websites to see the latest developments.

 

This assertion isn’t meant to discourage you from tending to your website at all, but rather to make you realize just how much more visibility being on social media adds for your business. Sharing news and announcements on social is dead simple, and your followers may even help share those materials for you once you release them into the wild.

 

In this way, your social media profiles serve as your business’s online “hub” away from its main website. Your profile photo, the content you share, and the announcements you make all have the effect of turning your social accounts into an official mouthpiece for your brand. From here, you can help shape your public image and control the flow of information you release into the world.

 

Increase Your Visibility on Search Engines

 

The jury is still out as to whether social media engagement and content shares can raise the search engine ranking for a business’s website pages. Hootsuite, for instance, found a small correlation but concluded that a deeper study with more data points was needed.

 

Even if social media can’t help raise your web page rankings, it can help you occupy a more obvious spot in the rankings altogether. Why? Because social media platforms have great domain authority, which allows them to rank highly any time a search is made.

 

So, if someone searches for your business name or a related topic online, your social media page and posts talking about your business are highly likely to appear near the top of search results. Twitter is especially good at earning top ranks, since Google features recent tweets similar to how they would news posts.

 

Having a social media profile and actively discussing your areas of business can therefore give you additional opportunities at ranking near the top of search engine results.

   

Publish Your Content and Earn Traffic for Your Marketing Campaigns

 

While people are more likely to check your social media pages than your homepage for business news, you can encourage more traffic to your website by posting on social media.

 

With the right images and messaging, you can easily pull in huge amounts of traffic just from one post. The aim is to get people’s attention and to make full use of your available resources. In other words, you are going to craft great content previews for content like shared blog posts.

 

For campaign-related traffic, you can describe your offer in attractive terms to earn attention and traffic. A retail business can describe a sale for their website store, for instance. Or, you can encourage people to sign up for entry in a contest by posting a link to the relevant landing page.

 

Social media posting is particularly useful for boosting the ROI of your content marketing campaigns. Without social sharing, many businesses would get little traffic to their blogs. By posting on social, the business can boost traffic and potentially up their correlated domain authority, which explains the positive effect Hootsuite saw between social engagement and SEO rank.

 

Raise Brand Awareness and Earn New Customer Leads

 

Social media creates opportunities for countless people to discover your business and what it does. Google searches for business names spike if that business can generate social buzz, for example.

 

You also have the opportunity to earn exposures through people who follow and engage with your brand on social media. For instance, someone who “likes” or comments on your post on Facebook can have those interactions appear on their friend’s newsfeeds.

 

Social media advertising is also another potential source of significant new impressions and customer leads. Platforms like Facebook, Instagram, Twitter and LinkedIn have powerful audience customization tools that allow you to get in front of your most valuable buyer personas with just a minimal budget.

 

A landscaping company could target business owners in their area, for instance, by selecting job titles as an audience filter. Or, they could target a wealthy neighborhood with large estate-style land plots that can offer lucrative contracts.

 

Software companies can similarly offer free demos or pitch their product’s benefits to relevant audiences. Social media provides the visibility, and once you have someone on your landing page or on your email list, you have opportunities to convert.

 

Interact With Your Audiences and Provide Customer Support

 

Brands can do an excellent job of building relationships with their audiences when they can create content that encourages engagement.

 

The UPS Store, for example, came out with a powerful social media post that piggybacked off the popularity of a recent Nintendo product release. To date, the post has gotten 3,200 shares, over 200 comments, and 10,000 “likes.”

 

Interactions like these don’t just multiply brand impressions. They also change the way people might perceive a brand. Someone who loves the playful tone of the post can then translate these positive associations to the business posting it. Or, the brand can help forge strong associations between itself and the values it cares about most.

 

People who interact with the brand can therefore end up being more loyal customers, while repeating the desired positive brand associations to their friends and followers. According to one survey, 48% of people say they are more likely to make repeat purchases from a brand that engages with them, and 90% of millennials consider it “cool” when a brand responds to their questions.

 

But what about people who have nasty things to say about your business on social media, or people who have a complaint? That is actually a great opportunity!

 

After voicing a complaint about a company on social media, 71% of people who have a positive experience and have their issue resolved say they are likely to recommend that company to others. They also say they are likely to spend 21% more than they normally would.

 

Don’t Ignore Social Media Marketing, Or the World Could Ignore You!

 

Because of all these benefits social media marketing provides, especially for visibility, having a social media strategy is no longer optional for businesses. Even if they do not intend to advertise or promote themselves on the major social platforms, they need a professional presence that responds actively to people looking for support and answers.

 

If you want help forming your own social media strategy for your business, look no further than us! We have experience creating content, earning followers, interacting with audiences, supporting cross-channel marketing campaigns, and creating paid social media advertising campaigns based on your goals.

 

Contact us today to get started!

 

amrutservices.com/why-you-need-a-social-media-presence/

 

B2B and B2C companies who have transitioned to internet marketing campaigns have realized that SEO and utilizing keyword optimization offers a better targeting of prospective customers.

 

goo.gl/5BeYs6 via Inboud Visibility ‪#‎InboundMarketing‬ ‪#‎OnlineMareketing‬ ‪#‎SEO‬

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It’s no secret that content marketing is a widely adopted tactic. In fact, over 90% of B2B Marketers say they’re using it to reach their larger business goals, according to the Content Marketing Institute’s 2018 B2B Content Marketing Report. However, just 24% of B2B marketers rate their content marketing as extremely or very successful. Why is content marketing working extremely well for some marketers, but not for others? What makes content marketing so effective, and what holds (your content marketing efforts) back? Well, let’s talk all about it. Content is at the center of everything we do here at TopRank Marketing. And below we dive into some of the key reasons why content marketing efforts succeed or fall short. Hopefully, this insight can help you level up your own content marketing strategy in a way that amplifies your results.

 

5 Reasons Why Content Marketing Works

 

#1 - You’re solving a problem.

 

While this is a fundamental marketing concept, it needs mentioning. Simply put, content marketing works when you’re able to create and deliver content that solves a specific, relevant problem for your audience. Buyers are increasingly self-directed in their research and purchasing decisions, taking their questions to search engines to find answers. That’s why it’s no surprise that many searches start with question words like how, what, where, when, and why. Your audience is looking for content that can provide them with the best answer, tutorial, guide, checklist, or another resource that can help solve their problems. So, when your content delivers exactly what your audience is looking for and where they’re looking for it, you can gain traffic, foster engagement, and nurture them to action. [bctt tweet="Simply put, #ContentMarketing works when you’re able to create and deliver content that solves a specific, relevant problem for your audience. - @aleuman4" username="toprank"]

 

#2 - You’re targeting your ideal audience.

 

Successful marketing is rooted in being able to deliver the right message to the right person at the right time and on the right platform. The “spray and pray” method, where you’re blasting out content and hoping that your message sticks, can’t help you do this. But when done right, content marketing allows brands to target specific buyer personas and reach their ideal audience. When content is personalized to address buyer pain points and common questions, you can capture more qualified traffic and leads, which increases the overall value of your content marketing efforts. In our experience, successful content marketers start by defining buyer personas, identifying their relevant pain points, and mapping them to content they might find helpful based on SEO opportunities and where they are in the sales funnel (e.g. checklists, definitions, infographics, etc.).

 

#3 - When you leverage customer data and insights.

 

We live in the age of big data. Every marketer has data. Every marketer knows data holds power. And the most forward-thinking marketers are leveraging data and their practical knowledge to draw insights that can be acted upon in their marketing strategy. With data pouring into services like Google Analytics, you can see where your audience is dropping off, how they spend their time on your site, or what content has the best conversion rate. In addition, there are many public, third-party data providers that can be paired with your own data to gain more insight. Armed with this information, you can optimize your content marketing strategy based on your analysis to generate better results.

 

#4 - You’re climbing the rankings.

 

We all know that search engines help audiences find content. But without content, a brand has little SEO value. As a result, successful content marketers don’t rely only on their brand’s main website pages to draw in organic traffic. Brands that are baking SEO in from the start are able to create strategic content in many forms across their owned digital channels to expand their footprint, greatly increasing their chance of attracting more organic traffic to drive results.

 

#5 - You’re showing credibility, not telling.

 

How do customers know that you’re an authority in your industry? Or that you’re a credible source of information? When done well, content marketing allows you to become the best answer for your audience, showing them over and over again that you have the goods. This builds trust between you and your audience as they start to see you as an expert on the subjects you discuss. And because trust is strong, you can more effectively influence customers on their purchasing decisions. Creating expert content that is seen as authoritative has other benefits as well. In fact, a study from inPowered found that expert content lifted awareness by 88% more than branded content, and increased purchase consideration by 38% more. Building trust through credible content comes in many forms. Of course, capitalizing on SEO is an important piece of the puzzle. But successful marketers understand that tactical integration of a variety of content types is key. Among some of those different credibility-boosting tactics are influencer content, employee interviews, and original research and studies. [bctt tweet="#ContentMarketing allows you to become the best answer for your audience, showing them over and over again that you have the goods. " username="toprank"] Read: 8 Ways to Build Credibility & Trust with Content Marketing

 

5 Reasons Why Content Marketing Doesn’t Work

 

#1 - You don’t have the resources.

 

Content marketing is not a “one and done” marketing tactic. Brands who start publishing and can’t stick to a schedule may find that their audience becomes disinterested, causing traffic to dip and search engines to notice the lack of publishing. But maintaining consistency is easier said than done for most marketers. Each piece of content can take hours to research, edit, beef up with keywords, and crosslink to other pieces of content. All of this time quickly adds up, consuming additional resources and adding on to your content marketing costs. Whether you decide on a daily, weekly, or monthly posting cadence, the key is to stick with it. [bctt tweet="#ContentMarketing is not a “one and done” marketing tactic. - @aleuman4" username="toprank"]

 

#2 - You’re putting out quantity, not quality.

 

Another key to content marketing success is quality. Why? Your audience and search engines demand high-quality, authoritative content. Brands that don’t dedicate enough time or effort to their content, and making sure that it truly serves a purpose, likely find their audiences don’t want to listen to what they have to say. With your audience tuned out, search engines could also see your content as less valuable, decreasing your rankings and impressions. And then you're left asking: via GIPHY Read: The Content Marketing Juggling Act: How to Consistently Create Quality, Engaging Content

 

#3 - Your competition is growing.

 

Everywhere you look today, you’re confronted with content. Content lives in our social media news feeds, email inbox, text messages, and more. Brands and media outlets alike are all competing for an individual’s attention through content, creating a very saturated market that is ripe with competition. And if you’re executing content marketing, you could quickly start competing with yourself. For example, brands who post too frequently could decrease their overall engagement with their audience. Or, they could start creating content that’s similar to things they’ve published in the past, cannibalizing from their own work. CoSchedule experienced this dip in engagement when increasing their blog posts from two to three each week. The increase in blog posts per week resulted in a decrease of 236 social shares per post, and a decrease in page views per blog post.

 

#4 - The impact of your content is hard to see.

 

With metrics that don’t directly translate to revenue, proving the value of content marketing can be difficult. CMOs want to hear about the business you’ve been able to generate, not the page views you’ve garnered or your average session duration. While those things are valuable, they don’t prove that you’ve grown the business, supported your sales team, or produced new leads. As an example, it’s challenging to prove that just because someone read your latest eBook that they felt motivated enough to purchase your software or use your services. Because the impact of content is so difficult to measure, brands struggle with determining if their content is working or not. In fact, this is likely what contributes to only 35% of B2B marketers reporting that they measure content marketing ROI.

 

#5 - You're impatient.

 

Generally speaking, content marketing does not produce immediate, short-term results like a traditional promotion or sale would. Content marketing strategies are designed to reach your audience at multiple touch points during their journey. Of course short-term wins are often achieved with a strategic content marketing plan, but at the end of the day, content marketing really is a long-term play. It’s about producing long-term value and strengthening your client relationships. As a result, this means you need time to really grow their content ROI into something that’s worth raving about and produces a positive return. So, if you aren’t in it for the long-haul, success will elude you. [bctt tweet="If you aren’t in it for the long-haul, #ContentMarketing success will elude you. - @aleuman4" username="toprank"]

 

A Tailor-Made Content Strategy

 

From SEO value to thought leadership, there are a lot of reasons why B2B content marketing works for brands. But there are plenty of reasons it fails. Content is hard to tie into your pipeline and there are a lot of competitors vying for your audience’s attention. But if you can create a content marketing strategy that overcomes those challenges and takes advantage of those benefits, you could see amazing results from your campaigns. Not sure how you should start altering your strategy? Try starting by using these six questions you should use to guide your content marketing strategy.

 

The post 5 Reasons Why B2B Content Marketing Works & 5 Reasons It Doesn’t appeared first on Online Marketing Blog - TopRank®.

 

www.toprankblog.com/2018/05/why-content-marketing-works/

Andy Rock serves as a Director on the VHP Board. He is also a member of the Linsly School Board of Trustees and a Chairman of the Development Committee; Mr. Rock earned a reputation as a successful serial entrepreneur in the global medical technology industry. He is co-founder of K2M Group, a medical device developer based in Leesburg, Va., which became listed as a publicly traded company on NASDAQ on May 5, 2014. While at K2M, Mr. Rock developed over 17 utility and method patents for the treatment of complex spine pathologies including scoliosis, tumor and trauma, as well as for minimally invasive implants.

  

www.scovelo.com/content-marketing-services/

 

Content Marketing Services

Content is the most important activity in your Digital Marketing strategy. The right content targeted at the right buyer persona helps in positioning your services with the right audience. Content has to be created in Video, Image, Text and Audio formats and be shared in multiple forms in a variety of channels to Reach, Engage and Convert the right buyers.

 

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On the first day of 2019, I laid out a series of New Year’s resolutions for content marketers. At the top of the list was creating a documented content strategy. Maybe you came across the post. Maybe you nodded your head while reading that particular item and said, “Yup, I’m gonna do that.” But most likely, you still haven’t yet. I’m not trying to be presumptive, just speaking in probabilities: research tells us that documenting a content strategy has been the subject of pervasive and perpetual procrastination across our field for some time. What gives? Why do we keep putting it off? “Usually procrastination happens because the task seems too difficult,” according to psychiatrist A. Chris Heath, MD (via PsyCom). Makes sense, based on my personal experience. In this case, I think the difficulty and complexity seem a lot greater than they actually are. So, B2B content marketers, today I’m going to try and make both the “why” and “how” of this matter as simple and straightforward as possible. We’ll start with the first part.

 

Why is a Documented B2B Content Strategy So Important?

 

There are two primary reasons. First of all, neuroscience has found that we are more likely to accomplish our goals if we write them down. According to an article on Forbes last year from Mark Murphy, there are a couple of psychological factors driving this:

 

External storage: When your goals are written down, in a tangible and visible form (whether a physical piece of paper or even a digital document) they are harder to ignore. This is why Post-it Notes exist.

 

Encoding: The actual process of writing something down makes it far more ingrained in our memories. This owes to the generation effect, “a phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.”

 

So that’s a big part of it. The second component is tangentially related, but has more to do with the collaborative nature of a marketing operation. When you’re trying to keep numerous individuals aligned around the same vision, it’s essential to have a single source of truth that’s accessible to everyone. The above psychological principles come into play from a team aspect — your colleagues will better adhere to a strategy if they can actually see it, and the process of encoding will take place if everyone is collectively involved with documentation — but there are also more basic and practical elements. When your content strategy is documented, you don’t have to re-explain things to people over and over again. You have a central point of reference for various freelancers, contractors, new hires, clients, external business partners, and so forth. It provides a concrete and objective basis for decision-making. You also might spot flaws in your strategy more quickly (for example, an SEO specialist may see something amiss in the documentation and say, “We’ve gotta fix that,” whereas it may have gone unnoticed). Are we all agreed on the value of a documented content strategy? Good. Let’s get one put together.

 

A Three-Point Checklist for Documenting Your B2B Content Strategy

 

In the interest of keeping things simple, we’ll flesh this out in high-level fashion. When you cut through all the variables and moving parts, content marketing strategy almost universally nests under three buyer stages: Discovery, Consumption, Action. If our content is going to accomplish anything, it needs to be discovered, it needs to be consumed, and it needs to ultimately drive action (all with the right audiences, of course). Discovery: Who is your target audience and how will they find your content? That first part is arguably the most important in this entire discussion. Who is your audience? What makes them tick? The more specific you can get, the better. When you gain a firm and comprehensive understanding of the people you want to reach — the challenges they’re trying to solve, the questions they’re trying to answer, the channels they tend to use — it can and should guide your entire strategy. This is one foundational area where the documentation process is particularly valuable. Going through the exercise of articulating details about your audience can expose gaps in your knowledge, and force you to challenge existing assumptions. The “Discovery” phase of your content strategy should account for the following:

 

Who is our buying audience?

 

What differentiates the various segments and buyer personas?

 

How can we develop an SEO strategy that aligns with their search behavior?

 

Which channels do they use?

 

Who do they listen to and respect in the industry or niche?

 

What topic clusters or editorial themes will dictate our content direction?

 

From here, you can build out your editorial plan and start focusing on consumption. Consumption: How and why will people engage and interact with your content? Once you’ve fleshed out a mix of channels and topics that align with your audience, the next step is focusing on engagement. Creating a bunch of content — even if it’s relevant and strategically aligned — won’t do you any good if people aren’t consuming it. Documenting your approach for making this happen will help keep everyone on the same page, while tying consumption to discovery. The “Consumption” phase of your content strategy should account for the following:

 

How will our content stand out from competitors?

 

Are we optimizing on all fronts for mobile users?

 

How will we compel clicks with our headlines, meta descriptions and social messaging?What will be the timing and cadence for publishing?

 

What tools and technology will you use to plan, publish, and track your content?

 

How will you respond and interact to audience engagement? Whose responsibility?

 

Where do organic, paid, and influencers fit in?

 

With consumption covered, you’re to focus on action. Action: What are your end goals, and how does your tactical mix connect to them? Strategy is defined as “a plan of action or policy designed to achieve a major or overall aim,” so ultimately it all comes down to the outcome. We’ve listed this part last, to keep things chronological, but really you’ll want to start with your objectives and work backward. Your content strategy is a bridge between your purpose/mission statement and your goals. You have to know where you’re going before you can chart a course. The “Action” phase should account for the following:

 

How will we convert our buying audience into customers?

 

How will we build and maintain relationships?

 

What are our key performance indicators (KPIs)?

 

Where do our benchmarks lie?

 

How will success ultimately be judged?

 

What ongoing steps are in place for conversion optimization?

 

How does every piece of the Discovery/Consumption framework above lead into this piece?

 

Create a steady stream of qualified traffic at the top, engage them through the middle, and drive action at the bottom. That’s a simple strategic content funnel, and as long as it keeps flowing you’ll be in good shape. Documenting strategy helps everyone in your organization rally around the same structure for making it happen.

 

Write It Down, Ramp It Up

 

If you can confidently check all three boxes above, you’ve got yourself a fundamental content marketing strategy that is built for success. There are plenty of extensions and additional elements that come into play, but for the sake of simplicity, this should cover your bases. By documenting all of this, creating external storage and encoding it for your team, you’ll be on your way to full focal alignment, minimizing miscommunications and ambiguities that plague many operations. And if you don’t have time to create that documented B2B content strategy at this moment? Make a note to yourself. Don’t underestimate the power of writing something down. Want more resources from our blog to help solidify your content strategy? Check out these past articles:

 

What is a Content Marketing Strategy (And Why Do I Need One?), by Caitlin Burgess

 

How SEO Can Work With Content Strategy, by Lee Odden

 

How to Inform Your Content Strategy Using SEO Insights, by Annie Leuman

 

The post A Simple Three-Point Checklist for Documenting Your B2B Content Strategy Right Now appeared first on Online Marketing Blog - TopRank®.

 

www.toprankblog.com/2019/01/b2b-content-marketing-strateg...

youtu.be/i6d3yVq1Xtw

...........

 

"El Condor Pasa (If I Could)"

.......

I'd rather be a sparrow than a snail

Yes, I would

If I could

I surely would

 

I'd rather be a hammer than a nail

Yes, I would

If I only could

I surely would

 

Away, I'd rather sail away

Like a swan that's here and gone

A man gets tied up to the ground

He gives the world its saddest sound

It's saddest sound

 

I'd rather be a forest than a street

Yes, I would

If I could

I surely would

 

I'd rather feel the earth beneath my feet

Yes, I would

If I only could

I surely would

A major factor affecting your conversions is user flow. It’s the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something). It’s also called user journey.

 

In order to maximize your conversions, you have to get the user flow right – build one that matches user’s needs.

 

Learn more about designing user flow and optimizing websites at ConversionXL Institute. Enroll today!

 

The wrong way to go about designing your site

You need to decide what your new website will be like. Two most common ways people approach it:

 

Scenario A

 

You keep everything as it is on your current / old site, but just make it look “better”.

 

Scenario B

 

You start with the building blocks.

 

Okay, the logo goes in the top left corner. Lets put the menu to the right. A nice image in the header. Cool.

 

And so on and so on.

 

Both of these are the wrong way to get going.

 

Start with the objectives

Your primary aim is to fulfill the business objectives (either your own or the one set by your client). Business objectives might be getting users to sign up for something, getting people to purchase products or join an email list.

 

Just as in real life, quickies are very rare. People don’t just come to your site, and right away do what you want them to do. In most cases, they need to go through a set of steps leading up to the action.

 

Next time you’re thinking about designing a site (note: design is not just how it looks, but how it works), start with figuring out what user flows you are trying to create through the website.

 

In order to do this you need to know 2 things:

 

Your business objectives. It’s the action you want visitors to take on the site.

User objectives, the desires or needs that they want to satisfy.

So start with being clear about your own goals and identify each user objective to create design flows that meet all of them.

 

Source / medium determines the message

Customers don’t arrive on a particular page on your site from nowhere. The first step in a flow is mapping out how they get onto your site.

 

Once they land on your site, they won’t immediately perform the action you want them to. Specific sequences of actions lead visitors through your website as they try to accomplish their tasks.

 

Match users needs with your business objectives

 

Your goal is to map users paths – flows that take users from their entry pages through conversion funnels – toward the final action (signup, purchase etc). The final action needs to provide value both to the user as well as the business – otherwise the conversion won’t happen.

 

If the user wants to clean their car, and your goal is to get the user to order a car cleaning service, you have a meeting of goals and the conversion can take place. On the other hand, if they want their car cleaned (right away), and you want them to join your car-related newsletter, there isn’t a match.

 

Designing user flows

In order to come up with the user flows through your site, you need to establish possible entry points, and the flow from there on toward the final goal.

 

Some typical entry points:

 

Organic search. A user comes via Google, after searching for a particular keyword. Often lands on a deep link.

Paid advertising. Visitors that come via PPC advertising (AdWords etc), banner ads or other kind of promotions. Arrives on your landing page.

Social media. A user coming from a friend’s post on Facebook or Twitter, or via social news site like Reddit.

Email. A user coming from an email newsletter or a link they saw in an email sent to them.

Press or news item. Visitors who come after a mention in the news or a blog post.

Direct link. A regular visitor, has been on your site many times and knows the URL by heart.

How they end up on your site largely determines their needs, expectations and what they know of your product or even the general category. This means you need to treat different people differently.

 

Sample user flows

 

So what do these user flows look like? Here are 3 sample flows.

 

Link in Google results

↓Direct to your site

↓Click on a PPC ad

Landing page

↓Home page

↓Landing page

Joins email listProduct page

↓Makes a purchase

Adds to cart

Completes a purchase

You get the idea.

 

Stacked user flows

 

Sometimes you want them to join the email list on their first visit, but ultimately you want to sell them a product. In those cases, you should map stacked user flows: the first one that is completed by joining the email list, and the second one that starts AFTER the first flow has been completed.

 

Click on an ad → Landing page → Joins email list

 

 

Gets an email → Product page → Adds to cart → Completes purchase

 

The user who has already been through the first flow, is much more knowledgeable than a first-time visitor, has some kind of a relationship with you and you should treat her accordingly.

 

The steps in the flow depend on your users and the product

 

In order to design the best possible user flow, you need to understand the visitor and his motivations. Start by answering these questions:

 

What needs or desires do your visitors have? Which problem do they want to solve?

Why do they need it?

What qualities (about your product or service) are most important to them?

What are all the questions they have about the product?

What are their doubts or hesitations?

What information do they need to take action?

What’s their emotional hotspot to propel them towards taking action?

In order to answer these questions, you need to talk to your customers (or your clients’, if you’re a service provider). You can’t just pull the answers out of thin air. Yes, you should use buyer personas, but those should be based on actual customers and their needs.

 

Here’s an interesting case study detailing how customer journey maps were used in Boeing.

 

Another article you might want to read is about designing a hotel booking experience.

 

The answers to the questions above determine how things are presented on your website. You have to demote certain things and emphasize others. You cannot be all things to all people, your website cannot be about 10 different actions. You need to build focus into your site.

 

Present sufficient information

 

The flow must fill in the gaps of information by providing the user with the information they need at the moment they needed in order to eventually be converted.

 

The mistake a lot of websites make is asking for the sale (signup etc) too soon. There’s little we people do without the adequate amount of information.

 

Your goal is to keep them moving down the funnel, towards the desired action. Optimize the content on each screen for conversions.

 

In each step present a clear, benefit-oriented value proposition.

Explain how your offer is useful and how it all works. Invite to read more detailed information.

Back it up by easy-to-digest proof points (references, testimonials, studies etc).

Minimize friction. Ask for the minimum amount of information, reduce the number of fields, extra clicks and page-loading time. Use trust elements.

Create clear and attractive calls to action that guide them to the next step

Designing users flows does not mean that you forget about all the other conversion stuff, au contraire.

State diagrams

Flows are made out of individual screens where interactions take place. A screen offers some possibilities and the user chooses one. Then something happens, and the screen changes. It’s an ongoing conversation.

 

In each moment in a flow, their (computer) screen is showing something and the user is reacting to it. A good and understandable way to map steps in the flow is to use state diagrams:

 

what the user sees

 

what the user does

 

 

what the user sees next

 

what the user does next

 

Above the bar is what the user sees. Below the bar is what they do. An arrow connects the user’s action to a new screen with yet another action. These are called state diagrams in computer science.

 

Using these diagrams help you focus on the most wanted action on every screen the users lands on. It’s also very useful when explaining the flow to your colleagues or clients.

 

Example

 

Let’s say it’s a website for a car detailing service.

 

service description

 

click “book now”

 

 

booking form

 

submit valid data

 

 

booking confirmation message

    

Do this for every page on your site. Define the key content you want to present to the user and a most wanted action. The next action from a screen doesn’t have to be just one thing, the flow can break into 2 or 3 alternative paths. The important thing is that you plan ahead for each path, and design each screen accordingly.

 

Doing this requires ruthless focus on your part, but the boost in conversions will make it all worth your while.

 

User flow that supports Flow

Flow, as a mental state, was first proposed by psychology professor Mihaly Csikszentmihalyi. It’s a state of being that makes an experience genuinely satisfying. Everybody has experienced it. Most people refer to it as being “in the zone” or “in the groove”.

 

During flow, people typically experience deep enjoyment, creativity, and a total involvement with the task at hand. There’s a book about it.

 

Ideally your user flow helps to nurture the flow experience in your users. Three ingredients for the “flow” experience are challenge of the right level, immediate feedback and a skill that can be mastered.

 

In order to design your site for flow, according to Jim Ramsey you must:

 

Have clear goals for users that help them understand where they’re going and each step they’ll take to get there.

Provide immediate feedback – whether they click on a button, fill a form or navigate from one page to another – tell them how they’re doing, and what’s going on. The messages and copy have a critical role here.

Maximize efficiency Once a user becomes familiar with your site, they’ll want to start using it more efficiently. When they’re experiencing flow, users want to work more quickly and want the site to feel more responsive. Heavily use the key features of your site and see if there are any annoying, repetitive tasks. Pay close attention to the feedback you get in your user tests. Think hard about how to turn the experience frictionless.

Allow for discovery. Once a user has begun to work with maximum efficiency, there’s a chance that they’ll feel less engaged and grow bored with their experience on the site. In order to avoid this, you should make content and features available for discovery.

When the smooth path is interrupted, or something doesn’t seem to fit, users notice and the flow is broken, which means that the experience is also momentarily broken. These small episodes of friction are cumulative. Unfortunately, the breaks in flow weigh more heavily on the experience than the positive, frictionless moments. Experimenting and testing are key to getting it right.

 

Clutter, animation, and surprises may interrupt and be disruptive. Online, people don’t like surprises (especially the kind where they go “now what?”, “how do I…” or “what’s that?”). Take out or improve that might cause friction. Less is more: remove visual and navigational noise that might seem like clutter to users.

 

I’m an Amazon user and have bought a million things from it. I’m very familiar with their interface and while on it, it’s a flow-like experience for me. Today I was browsing Home Depot website looking for certain things, and it was a pretty bad experience. No flow over there.

 

conversionxl.com/blog/how-to-design-user-flow/

Evidence Based MedTech Marketing Delivered by MedTech Professionals (www.medtechmomentum.com)

Evidence Based MedTech Marketing Delivered by MedTech Professionals (www.medtechmomentum.com)

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Another year. Another strategy. Another budget. Another long to-do list. Ushering in the new year is both an exciting and grueling time for content marketers everywhere. We’re celebrating accomplishments from the previous year. We’re taking stock of misses and opportunities. We’re working to weave in emerging content trends into next year’s plan. And we’re setting goals. But just like New Year’s resolutions, it can be hard to stick to the plan and tick off all of the things you want to accomplish. After all, the year is long and plans change often in today’s evolving digital landscape. To help you take on 2019 and muster up the motivation and inspiration to achieve your goals, we gathered several inspiring (and perhaps reassuring) quotes from respected and seasoned marketing leaders. From content strategy to execution, they’ll help you find success in the New Year.

 

#1 - “Your brand is not for everyone.”

 

Tamsen Webster Founder & Chief Message Strategist Find the Red Thread Oftentimes, marketers attempt to cast a wide net for their audience, hoping that more reach and more eyeballs can help them gain more traction. But in today’s content marketing landscape, personalization is essential if you want to reach (and hopefully fill your funnel) with the right people. And this bit of wisdom from Tamsen Webster serves as a great reminder that your brand doesn’t need to be everything to everyone.“Your brand is not for everyone. It isn’t. It’s for the people who want something you can help them get, who value the same things you do, and who see the world the same way you do. And that’s not everyone. Full stop.” [bctt tweet="Your brand is not for everyone. It’s for the people who want something you can help them get, who value the same things you do, and who see the world the same way you do. @tamadear" username="toprank"] Read our full conversation with Tamsen on how to drive change in marketing. Follow Tamsen on LinkedIn or Twitter.

 

#2 - “Audience members will MAKE time for content if they find something that interests them.”

 

Andrew Davis Keynote Speaker & Best-selling Author Monumental Shift Think your audience doesn’t have enough time for you? Andrew Davis urges you to reconsider. In the world of Netflix, Hulu, and YouTube, audiences are bingeing more content than ever before, he told attendees of Content Marketing World 2018. The challenge marketers face isn’t whether or not audiences have time to engage with you, but whether or not your content is worth engaging in.“Audiences will make time to consume content that contains their interest.” [bctt tweet="Audiences will make time to consume content that contains their interest. @drewdavishere" username="toprank"] Get more advice from Andrew with our recap of his #CMWorld 2018 session. Follow Andrew on LinkedIn or Twitter.

 

#3 - “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”

 

Heather Pemberton Levy Vice President of Content Marketing Gartner At this stage in the game, storytelling and marketing have become married at the hip. But too often, stories come in second place to our larger marketing goals and objectives. Heather Pemberton Levy challenges marketers to change that. If you truly want your message to resonate with your audience, the story needs to come first. “Many marketers still talk about their products and services in terms of what they can do for their audience rather than what the audience cares about, why that’s important, and how their solution can help solve the problem. Stories have the power to engage prospects with an emotional hook that endears them to a brand more successfully than standard marketing copy. [bctt tweet="Stories have the power to engage prospects with an emotional hook that endears them to a brand more successfully than standard #marketing copy. @heathrpemberton" username="toprank"] Read our full interview with Heather to learn more about her story-first marketing approach. Follow Heather on LinkedIn or Twitter.

 

#4 - “Content marketing should be an active and discrete business model within the organization.”

 

Robert Rose Chief Troublemaker The Content Advisory More and more brands are pulling their content marketing in-house. But Robert Rose has a word of advice for brands internalizing their content marketing in 2019: don’t treat it as an internal agency. Content marketing needs to be a part of the larger business strategy, not a department that services other internal teams.“Content marketing (and content strategy) should be an active and discrete business model within the organization. Thus, the content team is more akin to your R&D team, your legal team, or your accounting team. “You would never look at the legal team as an internal agency (or firm) that services internal clientele. No. It’s part of the fabric and strategy of how the business operates. It is a strategic leader within the organization, and the legal team serves as experts to lead the business through legal issues. The content team should be viewed the same way.” [bctt tweet="#ContentMarketing (and content strategy) should be an active and discrete business model within the organization. @Robert_Rose" username="toprank"] Discover the rest of Robert’s top content trends for 2019. Follow Robert on LinkedIn or Twitter.

 

#5 - “It’s important to slow down our marketing to get the basics right.”

 

Ann Handley Chief Content Officer MarketingProfs Content marketing is no longer a shiny object—it’s a core strategy and tactic for most B2B and B2C marketers alike. Content marketing is just “marketing” in the modern digital era. However, the majority of marketers feel like their efforts aren’t as effective as they could be. In order to grow sophistication and be more effective, you need to master the basics. For Ann Handley, this means we all need to slow down. “It’s important to slow down our marketing to get the basics right. Like developing a documented content strategy. Like doing the required research. Like developing robust, non-one-dimensional Flat Stanley buyer personas. Like articulating your bigger story. Like investing in quality: excellent writing (and editing) and storytelling.” [bctt tweet="It’s important to slow down our #marketing to get the basics right. @annhandley" username="toprank"] Find out what Ann says are her secrets to success. Follow Ann on LinkedIn or Twitter.

 

#6 - “Thought leadership is about solving, not selling.”

 

Mina Seetharaman Executive Vice President, Chief Strategy and Creative Officer The Economist When it comes to writing compelling content, marketers need to break the product-plug habit. Mina Seetharaman reminds marketers that your audience doesn’t care about your product, they only care about their problem. “Thought leadership is about solving, not selling. People wake up thinking about their problems, not your product. In our research, Thought Leadership Disrupted, only 28% of marketers cited helping their audience become more knowledgeable as a primary objective. True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues.” [bctt tweet="True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues. @minaseeth" username="toprank"] Follow Mina on LinkedIn or Twitter.

 

#7 - “There’s so little content out there that truly connects with people…”

 

Tim Washer Keynote Speaker Ridiculous Media Resonating with your target audience takes more than a carefully crafted message. It takes evoking emotion. Whether it’s a story or a joke, as long as it inspires an emotional reaction and avoids self-promotion, you’ll be forming more meaningful connections with your audience. According to Tim Washer, when done right, infusing a bit of comedy into your content can do just that. “These days, there’s so little content out there that truly connects with people. … So much of marketing is telling people how great we are. But with comedy—we can show them that we’re not always going to tell you how great we are. And if you can make someone laugh, that is the most intimate connection you can make.” [bctt tweet="If you can make someone laugh, that is the most intimate connection you can make. @timwasher" username="toprank"] Make more connections with your audience by reading the rest of Tim’s tips. Follow Tim on LinkedIn or Twitter.

 

#8 - “Data helps marketers work more productively.”

 

Stacy Martinet Vice President of Marketing Strategy and Communications Adobe At every point in the customer journey, and even outside of it, your audience is leaving valuable data breadcrumbs in their wake. Looking ahead, Stacy Martinet hopes to inspire marketers to collect and analyze these breadcrumbs in order to better understand customers and boost productivity. “Data helps marketers work more productively, create the right content faster, and deliver that content to the right customer, across the right channels, at the right time. Companies that integrate data and creativity in their day-to-day practices actually drive two times the growth of companies that have those capabilities but manage them separately.” [bctt tweet="Data helps marketers work more productively, create the right content faster, and deliver that content to the right customer, across the right channels, at the right time. @stacymartinet" username="toprank"] Follow Stacy on LinkedIn or Twitter.

 

#9 - “Building trust with customers is one of the biggest opportunities for marketers in 2019…”

 

Lee Odden CEO TopRank Marketing In a world with increasing privacy and security concerns, our CEO Lee Odden, encourages brands to double down on trust, transparency, and credibility. The more you can align your brand values with that of your customers, the more trust and loyalty you will receive in return. “Building trust with customers is one of the biggest opportunities for marketers in 2019. Brands that lead with values and purpose can create opportunities to communicate transparently and with authenticity – leading to greater trust with buyers. Belief-driven buyers now make up the majority of consumers in every market. In 2019, we’ll see many more businesses articulating their brand purpose to more effectively connect with and engage customers.” [bctt tweet="Brands that lead with values and purpose can create opportunities to communicate transparently and with authenticity – leading to greater trust with buyers. @leeodden" username="toprank"] What else does 2019 have in store? Learn the rest of Lee’s digital marketing trends for 2019. Follow Lee on LinkedIn or Twitter.

 

#10 - “Always be listening.”

 

Dan Gingiss Vice President of Marketing Persado From social media to comment cards to online reviews, your customers are not afraid to let you know what they think. If you want to optimize your business around the needs of your customers, Dan Gingiss challenges you to actively seek out, collect, and act upon that feedback. “Always be listening. People will generally tell you everything you need to know about your business—what’s working, what needs fixing, and what could be your next big hit. Marketers need to embrace the feedback, including compliments, questions, and complaints.” [bctt tweet="Marketers need to embrace the feedback, including compliments, questions, and complaints. @dgingiss" username="toprank"] To learn more of Dan’s marketing tips, read our full interview with him. Follow Dan on LinkedIn or Twitter.

 

#11 - “You must have a call to action.”

 

Ursula Ringham Head of Global Influencer Marketing SAP No matter what you’re creating, Ursula Ringham has an important reminder: Don’t lose sight of the goal. Give your audience the next step. Nurture them through the customer journey. Otherwise, the marketing stories and best-answer content that you’re creating will do little in terms of helping you produce meaningful, measurable results. “You must have a call to action. What’s the point? What’s your end goal? How are you defining success? Where are you sending them?“Whether your goal is brand awareness or lead gen, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey.” [bctt tweet="Whether your goal is brand awareness or lead gen, if you’re telling a story that has people on the edge of their seat, you need to give them a natural next step to continue their journey. @ursularingham" username="toprank"] Get more of Ursula’s advice by reading our full conversation about her journey, influencer marketing, social media, and more. Follow Ursula on LinkedIn or Twitter.

 

Take 2019 by Storm

 

It’s a new year. And it’s time to bring a breath of fresh air into your content marketing efforts. Hopefully, these insightful quotes can help inspire you to do just that. After all, they’re important reminders that no matter how marketing evolves year-to-year, you need to put your audience’s needs first, guide them on the journey, use data to light the path, and more. Need more insight into how to drive marketing results in 2019? Read up on our 2019 trends and predictions:

 

2019 B2B Content Marketing Trends

 

2019 SEO Predictions & Trends

 

2019 B2B Social Media Marketing Predictions & Trends

 

2019 B2B Influencer Marketing Predictions & Trends

 

The post Take 2019 By Storm: Get Inspired By These 11 Content Marketing Quotes appeared first on Online Marketing Blog - TopRank®.

 

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Originally published September 27th, 2017, updated February 13th, 2019.

 

Most of the people using digital media are either on mobile phones or desktops. Both platforms have the majority of digital users. Desktops are great for quick access to web pages and mobile phones are great to create engagement. We cannot stress enough on the popularity of mobiles and mobile related technologies, though. With this advancement, people are now looking to spend less time to get more done without having any issues to deal with.

 

Mobile applications are one of the biggest reasons why people are going mobile. In 2017, the number of app downloads was 197 billion and is said to reach 353 billion in the year 2021. People are rushing into mobile apps because of its functionality and the ability to get things done quickly. But what makes mobile apps better?

 

UI UX app design is one of the answers. The design of an app enhances the user experience which is the biggest factor that ensures the success of an app. Majority of users prefer an app that has simple yet elegant designs and has good performance. The UI UX design for mobile apps should not be such that it slows the performance of the app. This will result in a frustrated user eventually uninstalling the app.

 

To understand the importance of mobile app UI/UX design, let us understand both the terms well.

 

What is UI?

 

The abbreviation UI stands for User Interface. It is the way through which users can interact with any mobile apps. User interface design for mobile applications is aimed towards easy, enjoyable and effective interactions between users and the app. UI in IT is any device that allows users to interact with monitors, screens or mobile devices. The primary goal of UI is to provide the best interaction possible.

 

What is UX?

 

UX stands for User Experience. The whole idea of UX is to create a system that provides the best experience to the users. The aim of UX mobile app design is to turn customers into loyal customers by providing a positive experience to them. UX is responsible for a users journey through the mobile app or website which ultimately decides the success of the business.

 

Mobile app UI UX design is always put together as they are complementary to each other. For an app to be successful the UI UX app design must be the best.

 

What are the Deliverables of UI and UX?

 

The work of any UI/UX designer has many phases. During the UI and UX designing process, various deliverables are created for the clients. These deliverables are created for reasons like better communication with clients, documentation or presenting the ideas in a proper way. Both UI and UX have their separate deliverables, let’s take a look.

 

A. UI deliverables

 

Mood boards

 

Mood boards are used for presenting innovative ideas in a way that everyone understands it. It helps the clients understand the app idea that the designer will be working on.

 

Visual Designs

 

Visual designs will help understand the effects of elements in a design. The effects of elements like photography, typography, space, colours, layouts, images, etc. are better understood with visual designs.

 

Dynamic Prototyping

 

Another one of the UI deliverables is the dynamic prototypes. Prototypes help in improving the overall functioning of the app as well as making improvement as and when needed. With dynamic prototypes, UI can be built as per the clients’ desire.

 

B. UX deliverables

 

Competitive analysis report

 

The competitive analysis report is created to measure the level of competition your app has. All the efforts go into vain if the app is in a highly competitive market or if it is not prepared to beat the competitors. With a competitive analysis report, the strength and weakness of the competitor’s app can be found out.

 

User Personas

 

Designers have to make sure the client understand what their customers need and expect from the products. Creating a buyer persona not only helps in understanding customer behaviour but also in communicating the same to clients. UX process involves user research to learn the behavioural pattern.

 

User journeys, experience maps and user flows

 

Experience maps showcase users overall behaviour towards a product. The expectations, time spent, reactions, thoughts, needs, etc. are all displayed in the experience maps.

 

User journeys or user flows are specific steps taken by the user to interact at different stages of the product. These can be the current interactions or potential interaction with a product.

 

Interactive prototypes

 

Interactive prototyping is another one of the deliverables of UX. Rudimentary prototyping saves a lot of time and efforts and works well enough to get the job done. The prototypes help in demonstrating how the actual product will work once it’s fully developed. It also helps the designer communicate the ideas better.

 

Why UI/UX in Mobile Apps is Important?

 

To know the importance of mobile app UI/UX design is a must. Most developers create an app with great performance but fail to focus on the designing which leads to the downfall of the app. The balance between the functionality and UI UX design of an app is hard to keep but that’s what is needed to be done.

 

To answer the question, ‘Why UI/UX in mobile apps is important?’, let us look at the pointers below:

 

Attracts users

 

A saying goes, ‘A good teacher is the one that grabs and holds the attention of the students and then teaches the lessons.’. This saying is very apt for mobile app UI UX designs. The designs grab the attention of the users and ensure they spend as much time on the app as possible. However, the users should be able to understand the designs and navigation well enough to stick around for the long term.

 

Creates a good impression

 

For a startup or any small business, good UI UX is a way to create the first impression. When users visit your app, they should be hooked to it immediately so that they come back for it again and again. A good app has higher usage time and this can be done with the app’s UI UX design.

 

Get featured in app stores

 

Whether a mobile app is good or not is determined by how many users like it. The ratings and reviews by satisfied users will bring your mobile app at the top lists. To get your app featured in Play Store or App Store, make sure the users get a good UI UX. getting featured in the top lists of any category will automatically bring more traction to your app.

 

Get loyal customers

 

Attractive apps have more users and it’s a fact. Apps like Instagram, Facebook, Candy Crush, etc. have great UI/UX which has drawn millions of users to them. The satisfaction that comes from great user experience is what makes users loyal. Word of mouth is another reason why UI/UX in mobile apps is important.

 

Now that you have seen the importance of mobile app UI/UX design, let’s move further into the concept. It’s a common assumption that if you have mastered to design mobile app UX and UI then you don’t need tips for improvement. However, there’s no harm in going through some great tips for UI UX designing.

 

Use Conventional Elements

 

Using familiar elements in the app will save time for users. They can quickly learn the app without getting confused. Elements like buttons, icons, colors and symbols should be designed in the way it’s designed in most apps. The quicker users learn to operate the app, the higher will be the chances of liking the app.

 

Maintain Uniformity

 

It is very important for the design to be uniform across all the windows. The uniformity shows the quality of work put in the UI UX designing of the app. Not only with icons or buttons but the colors and patterns should also be the same across all media.

 

Employ the Right UI and UX designer

 

If you are focusing on the mobile app user interface design and experience then working with the experts is highly recommended. You can also outsource app development for your app from an expert app development agency to make sure the UI UX designs are on point. The UI UX designers should understand all the end-to-end user interaction and incorporate them within the app.

 

Make it as interactive as possible

 

An interactive app is better than a non-interactive one and that’s a fact. When you allow users to interact with the app, it creates a connection between them. Interactive apps give freedom to users to navigate themselves through different windows.

 

Don’t hamper the speed of the app

 

The speed of the app is just as important as the design. Startups do make this mistake by thinking the app only needs its appearance to attract users. But the truth is, the functioning of the app is just as important. The mobile app needs to be speed while having a good mobile application interface design.

 

Keep it simple and don’t complicate things

 

If a feature can be put in a simple way there is no need to overdo it. The users will appreciate the simplicity just as much as the overall app. Complicating designs leave app users either confused or furious and we don’t want either of those. It is also seen that apps with simple design have more users than complicated ones.

 

Keep the focus on limited things

 

Often the UI UX design of apps focuses on so many elements at the same time that the entire user experience turns bad. If too much is going on on the screen then that won’t let the user focus on the content of the app. Overcrowding content on the screen is another way to quickly lose users.

 

The latest UI UX design trends for 2019

 

To get started with the best mobile app UI UX designing, let’s look at what trends 2019 will follow. The UI UX design services by mobile app development companies usually follow the trends strictly which makes them a great choice for app designing. But if you are doing it yourself then these 2019 UI UX design trends will help you.

 

Animation

 

The animation in apps or web pages makes them more visually appealing. It connects with customers more than any other design. Designers are using this tool to create a positive impact on the users with the help of meaningful animations. Earlier, things were simple with flat logos, icons, buttons, etc. but now animated buttons, icons, and even logos are happening. In 2019, the animation is going to be one of the trends for UI UX designing.

 

Digital illustrations for the web

 

Custom digital illustrations are the new trend in 2019. These illustrations are mostly used on web interfaces. It adds colours, designs and makes the information more interesting. Blogs and service websites use these illustrations to beautify their website and present simple information in a fancy way.

 

3D designs

 

3D will be used in interfacing to give a more impactful design. It is already being used in games and movies and works perfectly. But the mobile industry can achieve it too by combining animation and 3D designs. Skeuomorphism is going to return as a trend in 2019.

 

Split screen

 

The split screen trend is one of the hottest trends in 2019. The idea of actively using two screens together, whether on websites or mobile phones, is amazing! The trend has come back after a short break and is looking more alive than ever. Split screen in mobile allows more user interaction all the while giving aesthetically appealing visuals.

 

Voice UI

 

Google Home and Alexa have taken over the voice assistant world. These two technologies are being used by people to get anything and everything done. Voice searches are becoming more and more popular and by 2020, 50% of the searches will be voice-based. Users are preferring buttonless options to do their everyday tasks.

 

Variable fonts

 

Fonts that will fit any writing space will have another place in the 2019 UI UX design trends. Earlier, inserting text in writing spaces had limitations to adjustment. It also made designers send multiple files for the font designs used. But variable fonts are a great solution for that as it only needs one file for any design.

 

This was our take on the mobile app UI and UX designs and its importance. If you wish to know more contact our team of designers at Appinventiv.

 

The post How Important is UI UX Design in an App Development Process? appeared first on Appinventiv Official Blog for Mobile App Development.

 

How Important is UI UX Design in an App Development Process? syndicated from trackmyphoneapp.wordpress.com/

 

Used in my blog post about Maturing your buyer personas for your Content Marketing efforts

 

Strobist: Handheld SB-900 powered at 1/8 with full cut of CTO in front of status

D700 with SB-900 Master - No Fill

Fired with Nikon Wireless Remote for D700

- Taken at 9:59 AM on October 15, 2009 - uploaded by ShoZu http://moby.to/163wx5

Used by ContentConnect in their description of how to define buyer personas

QR codes become more and more popular. They are easy, cheap and quick to produce and can be used for any marketing activity as traditional and interactive campaigns.

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Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deep inside your soul. And for us marketers, these moments should remind us of an important digital marketing truth: Creating content that resonates is key to building rapport, credibility, and trust with our audience, and, ultimately, driving marketing results. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle—and that you may be worth paying attention to. In my time at TopRank Marketing, I’ve had the pleasure of reading, watching, listening, and talking to some of our industry’s brightest minds as they share insights or tips that really resonated with me as a content writer and strategist—teaching me and reminding me of the importance of resonance in the content we create and how we share it with our audience. Below I share some of those lessons that you can hopefully use to create more meaningful connections across channels with your content.

 

#1 - Comedy creates some of the most intimate connections.

 

As part of our Behind the Marketing Curtain series, I was lucky enough to speak with Tim Washer, a comedy and marketing genius as well as Cisco’s Creative Director of SP Marketing. As he shared his story and his perspective on comedy in marketing, his lesson in resonance was quite simple: Comedy demonstrates empathy—and empathy creates connection.

 

Let’s face it, a lot of true comedy comes from pain. So, when we can come out and touch on a customer pain point, we show them that we understand their point of view. When we do something that is self-deprecating, when we look vulnerable, and when we let our guard down a little bit that’s when we make a connection. These days, there’s so little content out there that truly connects with people. … So much of marketing is telling people how great we are. But with comedy—especially in the form of video—we can show them that we’re not always going to tell you how great we are. And if you can make someone laugh, that is the most intimate connection you can make.

 

Marketers need to let their guard down if we want our customers and buyers to do the same—and you can do this “on brand.” Good comedy is certainly an art; you don’t just throw “something funny” at your audience. Use your audience and their pain points as your guide to thoughtfully create content that will connect and make them giggle. Read my full interview with Tim. Follow Tim on Twitter or LinkedIn. [bctt tweet="If you can make someone laugh, that is the most intimate connection you can make. - @timwasher #LessonsInResonance #ContentMarketing" username="toprank"]

 

#2 - If you want to connect with your audience, be dedicated to helping them learn.

 

A common goal for many brands want to build thought leadership by creating authoritative, credible content. But pushing your amazing product or service is not how you get there, as Mina Seetharaman, Executive Vice President and Global Managing Director of Content and Marketing Solutions for The Economist Group, told us in our interactive, supercharge your digital marketing infographic.

 

Thought leadership is about solving, not selling. People wake up thinking about their problems, not your product. In our research, Thought Leadership Disrupted, only 28% of marketers cited helping their audience become more knowledgeable as a primary objective. True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues.

 

People are constantly searching for answers to their burning questions and resources that will help them learn and find ways to solve their problems. When you make it a point to be the best answer for their inquiry, you have the opportunity to make a real impact. Find more tips for supercharging your digital marketing. Follow Mina on Twitter or LinkedIn. [bctt tweet="True thought leaders don’t push product, they understand their audience and share ideas to help them tackle issues. - @minaseeth #LessonsInResonance #ContentMarketing" username="toprank"]

 

#3 - Less is often more.

 

2017 marked my first trip to one of the industry’s biggest events: Content Marketing World. While there, I attended the incomparable Ann Handley’s session. There she revealed five “radiant” writing secrets inspired by the classic novel Charlotte’s Web. The MarketingProfs Chief Content Officer’s session was designed to help content writers become more thoughtful in how they approach content and make an impact on their audience. Ann challenged us all to:

 

Think of how Charlotte was able to save a life with just [a few] words. How can we use our words more intentionally? How can we make a difference?

 

It’s certainly no secret that we’re living in a world of content abundance. But if we want to create content that really resonates and makes our audience feel something, we need to remember that less is often more. Read more from Ann’s session. Follow Ann on Twitter or LinkedIn. [bctt tweet="Less is more in writing. How can we use our words more intentionally? How can we make a difference? - @annhandley @MarketingProfs #LessonsInResonance #ContentMarketing" username="toprank"]

 

#4 - When it comes to social content, don’t let your personal brand get in the way of your brand’s message.

 

Once again, our Behind the Marketing Curtain series gave me the honor of speaking with social, content, and customer experience wiz Beverly Jackson, now Vice President of Social Portfolio Strategy for MGM Resorts International. When asked about a bad social media habit marketers needed to drop, her immediate response was: Too much self-promotion that gets in the way of a brand’s story:

 

The great thing about social media is that it allows brands to create one-on-one relationships with their customers and prospects—not the marketers. And the bottom line is: marketers should never get in the way of that relationship.

 

Your brand needs to own the relationship with the audience if you want to make an impact. Of course, you should do what you can do evangelize your brand, but don’t confuse your audience by using your brand and its content to propel your profile. It can backfire. Read my full interview with Beverly. Follow Beverly on Twitter or LinkedIn. [bctt tweet="#SocialMedia allows brands to create one-on-one relationships with their customers and prospects. Marketers should never get in the way of that. - @bevjack #LessonsInResonance #ContentMarketing" username="toprank"]

 

#5 - Don’t settle for crappy content—your audience (and search engines) certainly won’t.

 

In the fall of 2017, my talented colleague Joshua Nite made his speaking debut at a local bloggers’ event. During his presentation, he declared that it was time to flip the script on how we craft content. With search engines getting smarter and our audience being more self-directed in research than ever, Joshua said making the switch from SEO-driven content to content-driven SEO is the key to resonating with both readers and robots.

 

There’s never been a better opportunity to write great content that people actually want to read and that will get seen in search results. So, go forth and be awesome. And please, please—don’t settle for writing crappy content.

 

While seasoned marketers may say “duh” to this little reminder, I’d wager we all have room for improvement here. So here it is: We can’t settle. We need to innovate. We need to be thoughtful. And above all, we need to create content that our audience will actually enjoy reading. Read more from Josh’s presentation. Follow Josh on Twitter or LinkedIn. [bctt tweet="Go forth and be awesome. But please, please—don’t settle for writing crappy content. - @NiteWrites #LessonsInResonance #ContentMarketing" username="toprank"]

 

#6 - Your audience is already telling you how to connect with them.

 

Another pro I had the pleasure of interviewing for the Behind the Marketing Curtain series was author, customer experience and social media expert, and marketing veteran Dan Gingiss, now the Vice President, Strategic Group for Persado. While much of our conversation focused on social customer care, Dan said something simple—and perhaps even obvious—but it’s a good lesson nonetheless:

 

Always be listening. People will generally tell you everything you need to know about your business—what’s working, what needs fixing, and what could be your next big hit. Marketers need to embrace the feedback, including compliments, questions, and complaints.

 

From social media comments to customer surveys to inquiries or sales calls, brand or company has access to direct feedback from their ideal customers or buyers. They’re giving you an opening to make a connection. Use it to create content that answers their burning questions, quells their top concerns, or empathizes in a way that sparks agreement and head nodding. Read my full interview with Dan. Follow Dan on Twitter or LinkedIn. [bctt tweet="Always be listening. People will generally tell you everything you need to know about your business. - @dgingiss #LessonsInResonance #SociaMedia" username="toprank"]

 

#7 - “Story” is everything—and influencers can be compelling characters.

 

My most recent interview introduced me to Ursula Ringham, SAP’s Head of Global Influencer Marketing. As we chatted, a constant reference point was what she called her “love of story”—something that’s guided her throughout her career and something all marketers need to reinvest in. And influencers can help.

 

In marketing, story is everything. But in order to tell a compelling story, you have to be immersed. Bring empathy and understanding, bring purpose, and bring insight—the latter of which influencers can certainly help with.

 

At a time when content is absolutely everywhere—and consumer trust is diminishing—marketers and brands need to be in the business of storytelling if you want your content to resonate, inspire, and build trustful connections with our audience. You need to commit. You need to be thoughtful. And you need to consider who (e.g. internal or external thought leaders, current customers, prospects, employees) can help you tell that story. Read my full interview with Ursula. Follow Ursula on Twitter or LinkedIn. [bctt tweet="In marketing, story is everything. But in order to tell a compelling story, you have to be immersed. - @ursularingham" username="toprank"]

 

#8 - Invite your audience to be part of the content creation process.

 

When most modern marketers think of content co-creation, they likely think of partnering with industry thought leaders. Of course, this is a method we at TopRank Marketing absolutely believe in. But one co-creation opportunity marketers may not take advantage of, is partnering with your audience, as Dave Charest, Director of Content Marketing for Constant Contact, shared in Content Marketing Institute and TopRank Marketing’s “The Ultimate Guide to Conquering Content Marketing” eBook.

 

When it comes to content creation, far too often content is created in a meeting room with a bunch of marketers without any thought for the day-to-day reality of the person consuming it. BIG mistake. Level up your approach by creating content in partnership with members of your target audience. By including your audience in the creation process you’ll better understand what you need to create and how you need to create it. You’ll no longer be working in a vacuum and your content will better resonate with those you’re trying to reach.

 

There may be no better way to ensure a direct connect with your audience than asking them to be apart of your content process. From social media polls and other UGC to spotlight interviews or guest posts, there’s a range of ways you can include your target audience in the content creation process. Follow Dave on Twitter or LinkedIn. [bctt tweet="By including your audience in the content creation process you’ll better understand what you need to create and how you need to create it. @DaveCharest #LessonsInResonance #ContentMarketing" username="toprank"]

 

#9 - Marketing integration is a must to deliver the best answer.

 

As a digital marketing industry veteran, perhaps one of TopRank Marketing CEO Lee Odden’s most famous lines is: “Be the best answer for your audience wherever and whenever they’re searching.” When you become the best answer, you become sticky for your readers—and integration is key to achieving best-answer status. This quote sums it up well:

 

With content marketing so popular among brands and content high in demand from customers, why are many B2B marketers so challenged to stand out and be effective? One reason is that the inherent pressure to produce can result in content that does not resonate. ... The best content isn’t really that great unless it can be found, consumed, and acted upon by buyers. That is why an effective content marketing program is customer-centric and incorporates data from SEO, insights about format and topics from social media, topical relevance of content from buyer persona research, and awareness of what effect media and influencers can have on buyers’ research and purchasing decisions.

 

Read more from Lee on the importance of being the best answer in B2B marketing. Follow Lee on Twitter or LinkedIn. [bctt tweet="The best content isn’t really that great unless it can be found, consumed, and acted upon by buyers. - @leeodden #LessonsInResonance #ContentMarketing" username="toprank"]

 

#10 - Resonance is rooted in long-held content marketing best practices.

 

No marketer has been untouched by the teachings of Joe “The Godfather of Content Marketing” Pulizzi. As someone who was relatively green in digital marketing when I joined TopRank Marketing back in 2015, Joe and the Content Marketing Institute (CMI)—along with my in-house team—were incredible resources as I learned the ropes. One of the first pieces I read featuring Joe’s insights was from a session we covered at Social Media Marketing World back in 2014. His message was simple, but it’s something we all need a little reminding of from time to time:

 

If we only talk about ourselves, we’ll never reach customers.

 

Content marketing evolved out of the need to meet our audience where and when our audience is searching—and at whatever point they may be in the buying cycle. And ensuring that we’re answering their questions and educating them—not just pushing our product or saying how great we are—is a basic yet still-relevant best practice we should never lose sight of if we want to connect with our audience. [bctt tweet="If we only talk about ourselves, we’ll never reach customers. - @JoePullizi #LessonsInResonance #ContentMarketing" username="toprank"] Follow Joe on Twitter or LinkedIn.

 

Go Forth to Create and Resonate

 

Another incredible marketing mind, Jay Acunzo, recently shared this go-to, “classic content marketing combo” tip. And it pretty much sums everything up:

 

Prioritize resonance over reach, and the latter (everything else you seek do do as a marketer) gets far easier.

 

Audiences want to connect with brands and companies that “get it.” So, give your audience great content. Give them guidance. Give them insight. Give them answers. And give them resonance. Ready to create content that resonates? Take a cue from TopRank Marketing Nick Nelson and Honest Abe. Read our post on how to build trustful connections through storytelling. Disclosure: SAP and Content Marketing Institute are TopRank Marketing clients.

 

The post Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros appeared first on Online Marketing Blog - TopRank®.

 

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Basically, you got to know your target audience very well and at least have a set of buyer personas to bring in an element of personalization every time you pitch. The ambiguity you could have while searching for CDO Email Address for your marketing and sales strategies could revolve around whether the database that you bring in would work or not.

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Did you know that SEO can take months to show results? SEO and SEM are not “quick fixes” for your marketing. They’re long-term strategies you should invest in.

 

If you work with a professional team, you’ll likely see results sooner. You may still decide to handle SEO on your own.

 

If you do decide to handle these tasks yourself, you may make mistakes in your SEO and SEM strategies. Since it can take so long to see results, though, it may take you quite some time to realize it.

 

The best defense here is a good offense. Knowing the most common blunders can help you avoid them. Check out these 15 mistakes and learn to steer clear.

 

1. Your Site Isn’t Mobile-Friendly

 

One of the most important parts of search engine optimization today is a mobile site. As users shift more to mobile, you need to meet them where they are. That means providing a site that works just as well on mobile as on a desktop.

 

Google has been tracking this change too. It’s why the search engine has finally rolled out mobile-first indexing. With this change, sites that deliver a good mobile experience will rank higher.

 

If you haven’t given your website a makeover for mobile use, then it’s time to take a look at updating. Not only will this improve SEO and SEM but it will also help you as the shift toward mobile continues.

 

2. You Don’t Know Your Audience

 

There’s a reason you may not have thought mobile-friendliness was important. You may have thought your audience wasn’t using mobile devices.

 

Not knowing your audience is one of the more common SEO mistakes. Many business owners will say their audience is “everyone” or “anyone.”

 

The big problem here is that if you’re writing for everyone and anyone, you’re reaching no one. Your SEO efforts aren’t targeted enough to help you rank. In turn, your page is invisible to the people who are interested in your products or services.

 

This is an easy mistake to fix. Sit down and define your ideal audience member. What do they look like?

 

You can use information about your customers to imagine your ideal buyer. You may use buyer personas if you already have some developed. These profiles will help you target your audience and create the kind of content they want to see.

 

3. Error Codes Are SEO Errors

 

This is a more technical SEO mistake, but you need to pay attention to how your site is working. If users are always running into 404s, you have a problem.

 

The reason? Google’s web crawlers will also run into those 404s. As a result, the search engine ranks your site lower overall.

 

The reasoning is that your site isn’t delivering a great experience for visitors. Google wants to send users to the most relevant pages, but it can’t do that if your site is malfunctioning.

 

The solution is to check your site carefully. Make sure pages are redirecting properly. Try to address any missing content and other errors.

 

4. You’re Using the Wrong Keywords

 

Keywords are still important to your strategy for SEO and SEM. If you’re not ranking, though, it’s time to ask if you’re using the right keywords.

 

It’s important to do research on SEO keywords before you start creating content. If you’re guessing about what your audience is searching for, you’re likely to miss the mark. You may use keywords no one ever searches.

 

When someone searches something relevant, your page may show up in the results. It won’t be ranked as high as it could be.

 

Keep in mind that keywords change too. Today, long-tail keywords are important. They’ll be more important as voice search continues to grow.

 

5. You Put Quality on the Back Burner

 

Content is still king, but you need to focus on quality. As search engines have become more sophisticated, they’ve improved at evaluating content.

 

Google wants to send its users to the most relevant page. If you’re producing low-quality content, chances are Google will send people somewhere else.

 

Focus on quality over quantity. Posting frequency also matters for SEO. Still, it’s much better to produce one or two authoritative pieces than a bunch of low-quality blogs that don’t rank.

 

6. Your Website Moves at a Snail’s Pace

 

Today’s top SEO tips will almost always tell you to take a look at website speed. Why?

 

Most users are busy people. They don’t have time to wait around for your page to load. If it takes more than a few seconds, they’re already navigating away.

 

Search engines are aware of user expectations. They use that information to adjust their algorithms. If users want sites that load fast, so do search engines.

 

As a result, website speed is one SEO factor you need to pay attention to. Check in on the code behind your website. Light, mobile-friendly code will load faster, even over slow connections.

 

Also, take steps to optimize your images and videos. Compressing them will help them load faster for your users.

 

Finally, look at the back end. Your web hosting or your server may need to speed up.

 

7. You’re Not Leveraging On-Site SEO

 

Have you added a meta-description to your latest blog post? If not, you won’t get the benefit of Google’s Snippet feature. Instead, the search engine will arbitrarily pull text from your site into the results.

 

Meta descriptions are one aspect of on-site SEO you need to pay attention to. Unique titles and custom URLs can also be important.

 

Alt-text for images and other accessibility features may also help your SEO efforts.

 

8. Your Linking Strategy Affects SEO and SEM

 

Search engines want to know how authoritative you are in your industry. They want to send their users to the experts on any given subject. To that end, they take a peek at who is linking back to your site.

 

Backlinks from authoritative sites are important for this reason. If you get a link from the New York Times, Google will rate you as being more trustworthy.

 

This can also hurt a site, especially if you get unsolicited backlinks from spam sites. Google allows you to disavow backlinks from low-quality sites for that reason.

 

Improve your backlinking strategy by cultivating guest blogging opportunities and social media. Better backlinks improve SEO.

 

9. Your SEO is Wearing a Black Hat

 

It can be tempting to buy links or join a link exchange to improve your backlinking strategy. Buyer beware, though. This tactic is known as a “black hat” technique.

 

Black hat techniques are often effective, at least in the short term. They include buying links, keyword stuffing, and spam comments on your blog.

 

These techniques are tempting, but they’re known as “black hat” for a reason. Search engines frown on them. When you get caught, your site will be penalized for using them.

 

Resist the temptation to stuff keywords into your blog or buy links. There are much better ways to improve your SEO.

 

10. You’re Falling Behind on Changes

 

SEO and SEM are always changing. Google tweaks its algorithm several times every year.

 

As algorithms become more sophisticated, SEO tactics have to change. If you’re following a strategy that someone laid out in 2015, chances are you’re not going to get the results you want.

 

Instead, make sure you’re staying up to date on all the latest changes. Working with a team of expert SEO professionals can help. They’ll keep an eye on both changes and trends to help you get more out of your SEO.

 

11. You Aren’t Paying Attention to Social Media

 

Many people make the mistake of thinking SEM and SEO marketing are unaffected by their social media.

 

It’s easy to see why. Google doesn’t give much weight to social media factors. These factors don’t have a direct impact on your search engine results page rank.

 

When budget constraints come into play, some business owners feel they have to choose one or the other. Investing in SEO and SEM isn’t a good reason to ignore social media though.

 

Social media may not have a direct effect on your SERP rank, but it does affect your marketing overall. Social media can influence who sees your content and who links back to it. A consistent NAP across social media can lend more to your local search optimization.

 

If you’ve been neglecting Twitter and Facebook, it’s time to change that. Social media and SEO work hand in hand to boost your company’s marketing results.

 

12. You’re Ignoring Influencers

 

Another good reason to build your social media presence is to connect with influencers.

 

How can influencers help your SEO and SEM? Cultivating an influencer partnership can lead to guest posting opportunities and backlinks.

 

Next, an influencer can also help you reach a larger audience. They may then share your content and conduct searches for your brand. As brand awareness grows, so too will your social proof and trustworthiness.

 

That will then impact your SEO and help you climb the rankings.

 

13. Your Content Has Clones

 

Another very common mistake with SEO and SEM strategies is duplicate content. Google penalizes duplicate content quite harshly. You’ll want to be sure everything on your site is unique.

 

There are a few reasons duplicate content gets a black flag from Google. First, it may show that you’re engaged in keyword stuffing or keyword permutations on landing pages. This is a hallmark of spam sites, which try to rank and send people to unsafe sites.

 

It may also show you’ve taken your content from another site. Google may believe you’re spoofing a legitimate site or that you’ve stolen your content. This is true even if the duplicate content is your own.

 

Make sure you can keep everything organized in a content management system. Doing so will help you spot duplicated content. There are also tools you can use to find duplicates and remove them.

 

14. You Don’t Give Google a Map

 

Navigation is another crucial SEO factor. If users can’t find their way around your site, they’re not going to have a very good experience. They’ll probably leave your page quickly too.

 

How can Google tell your site is hard to navigate? Its own web crawlers may have trouble finding their way around. It takes time for a search engine to map a site, so making it easy to navigate helps them do their job.

 

A site map is also important for this reason. The map allows the crawlers to follow the links and index your site more thoroughly.

 

If you’re not giving Google a map, it will take longer for your entire site to be mapped. The easier it is for the web crawlers to find their way around, the better off you are.

 

15. You’re Not Analyzing Your Results

 

Finally, there’s the issue of analysis. Since SEO and SEM can take so long to start showing results, you may not think it’s important to track your progress.

 

You should still keep tabs on changes in your rankings. If you upgrade your SEO and see a slight bump, you know something is working.

 

If you see your site fall in the rankings, you know something’s gone wrong. An update could mean it’s time to tweak your strategy, or you may have a penalty on your hands. Either way, it’s important to take stock of your progress.

 

The key here is selecting the right metrics. Good SEO may not improve your rank immediately. It should help you lower your bounce rate. Good backlinks will increase traffic from other referring sites.

 

Measuring will help you tweak your strategy to move up the ranks.

 

Get a Helping Hand

 

SEO and SEM are complex, long-term strategies. Mistakes are common, but they can also be easy to avoid.

 

If you’re feeling a bit overwhelmed, don’t worry. Get in touch with a team of experts and discover just how simple great SEO and SEM strategies can be.

 

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Understanding buyer persona is the first step in creating an effective marketing strategy as it helps companies identify customer pain points and decide an appropriate solution. With Esalesclub Germany Mailing Database containing over 300 million unique records and a minimal bounce rate, you can expect to find both quality and quantity.A marketing campaign’s success depends on being able to collect large amounts of accurate customer and lead data and following up on them. B2B contact data is essential to market goods and services to the right clients. bit.ly/2SfAJS7

 

Esalesclub Germany Business Decision Makers go through extensive data enhancement processes such as data cleansing, data integration, validation and reflect change in job position and individual preferences. Esalesclub Germany Business email list is compiled from over 40 sources including business journals, publications, trade shows, seminars, and business directories and is guaranteed to provide minimal bounce rates. bit.ly/2SfAJS7

 

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Choosing the right COLORS for your brand is more than just picking colors that feel good. Each COLOR has a specific meaning that must appeal to your customers. If you have any doubt, check-out the graphic underneath... it'll help you make the right decisions!

 

medtechmomentum.com/ MedTech Momentum is a full-service marketing firm, in business to craft and execute results-oriented branding strategies for the Medical industry. With a proven track record in MedTech marketing, a first-in-class team of online and social marketing experts, and a passion for building Brands, MedTech Momentum’s range of services are packaged in a way that generates results, creates momentum and brings cost down.

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ContentConnect uses this diagram to describe content strategy and the importance of defining buyer personas

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