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SAP CRM Overview:

 

SAP CRM (Customer Relationship Management) is the integrated application software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors. It easily facilitates the user mainly focus on the customer loyalty, value and profitability across the entire value chain using the front office and back office functionality that complements the industry specific processes.

 

Training Objectives of CRM:

 

SAP CRM providing a web based user interface which is unified across the CRM centric solutions that can be uniquely tailored comprehensively for the business users and covering all channels across the marketing, sales and service followed up with the embedded analytics and end-to-end, industry-specific processes and which can automates, manages and improves the customer relationship management in a company. It can run on the SAP Net Weaver platform.

 

Target Students / Prerequisites:

 

Students must have awareness on concepts in CRM business processes relating to Marketing, Vendors, Customers, Sales, Services, Web Clients and Customer Marketing Skills are required.

 

SAP CRM Online Course Content

Solution Overview(Introduction)

 

Getting to know mySAP CRM

 

mySAP CRM – The complete solution

 

CRM architecture & Component integration

 

Key capabilities of mySAP CRM

 

Channels of interaction

 

Careers @ mySAP CRM 2007

 

Base Customization/Master Data (SAP CRM7.0 & SAP ECC 6.0)

 

Overview of CRM Server Technology

 

Account Management (Business Partner master)

 

Product master

 

Organization management

 

Territory management

 

Transactions processing

 

Items Categories

 

Activity management

 

Partner processing

 

Status Profile

 

Actions

 

Pricing fundamentals (ECC 6.0)

 

Condition technique and pricing procedure determination (ECC 6.0)

 

CRM 7.0 Web UI Configuration

 

Interface Overview

 

IC Business Role

 

Navigation bar Profile

 

Logical Links

 

Layout Profile

 

Technical Profile

 

Component Workbench

 

Marketing

 

Introduction

 

Marketing planning & Campaign management

 

Marketing Calendar

 

Marketing Analytics

 

Segmentation of business partners

 

Segment builder tool

 

Personalized mail forms

 

External list management

 

Product Proposal

 

Lead Management

 

Sales

 

The Sales cycle

 

Opportunity Management

 

Copying control

 

Process in Quotation and Order Management

 

Quotation Management

 

Order Management

 

Special Functions in Quotation and Order Management

 

Visit Planning

 

Contract Management

 

Status Management

 

Transactions processing

 

Partner processing

 

Service

 

Overview of CRM Service

 

Installed Base Management and Individual Objects

 

Service Agreements and Service Contracts

 

Service Plans

 

Service Order Management

 

Product Service Letters

 

Complaints and Returns Management

 

Warranty

 

Case Management

 

E-commerce (Internet Sales)

 

Introduction

 

B2B and B2c scenarios

 

Product catalog

 

Product proposals

 

Top n products

 

Cross selling

 

Up selling

 

Down selling

 

Customer Interaction Center (Web Client)

 

Interaction center overview

 

Framework and components

 

IC Web functions

 

Communication Architecture

 

Creating IC Business Role

 

Configuring profiles of IC Business Role

 

Account Identification Profile

 

Agent Inbox settings

 

Alert Modeling

 

Scripting

 

Category Modeler

 

Mobile Sales

 

Introduction

 

Architecture and setup

 

Administration console

 

Client console

 

Mobile application studio

 

Mobile repository server

 

Middleware

 

CRM Middleware Overview

 

Concepts of Middleware

 

Administration Console

 

Adapter Objects

 

Initial Load, Delta Load

 

BDocs and types of BDocs

 

BDoc Modeler

 

Data exchange between R/3 backend

 

Monitoring and Error handling

Contact US

 

10521 S Parker Rd, Suite F,

Parker, CO, 80134,

PH.NO : +1-303-459-2290

Email : info@flaxit.com

Visit: www.flaxit.com/sap-crm-online-training/

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Download link:

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