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Re:Dada exhibition open | by swissnex San Francisco
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Re:Dada exhibition open

Tom Comitta’s video is part of his ongoing investigation into the tech world’s assimilation of leftist aesthetics and ’60s utopian dreams. In 2015, he visited a Mission District tech commune, where a group of wealthy 20-somethings lived collectively, sharing food, wearing beards, jamming with guitars, planning hallucinogenic trips, and dreaming of raising families together. And yet it was obvious that just below this hippie veneer was a clear, overwhelming capitalist agenda. A handwritten list in the communal kitchen, titled “What Should We Do With Our Money,” listed: “1. Add a sauna to the house … 3. Get a private concert from Paul McCartney … 8. Get a baby pool and fill it full of $100 bills.”


Here, progressive ideals and leftist aesthetics seem to be more about marketing than political action. Instead of protest and grassroots movements, these hippies see companies and IPOs as the solution. Tom Comitta’s video borrows its title from a speech on profitable tech progressivism made by the co-founder of this commune: the inventor of the Like button.



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Taken on November 4, 2016