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    In the Esquire magazine, I noticed that Ralph Lauren is using QR codes. They have tried to rebrand them as RL-QR, but they are basic QR codes which can be read by any decent 2D barcode application. The QR code translates to m.ralphlauren.com/default.aspx?ab=OctGQ The last portion I am assuming is for tracking, possibly October issue of GQ?

    This came from the US edition of the magazine, which I'm glad to see that QR codes are becoming the 2D barcode of choice in this region.

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