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"How I Met Your Mother" with digitally enhanced ad?

I am baffled at the moment and turn to you to help. ;) This is a screengrab from an episode of "How I Met Your Mother" that aired on March 19, 2007 ("Moving Day", season 2) and my TiVo recorded on June 30, 2011 in syndication. I noticed an ad over Robin's shoulder for a movie that gets released this Friday (July 8, 2011). Wha?

 

HIMYM is broadcast on CBS, and Columbia Pictures is distributing "Zookeeper".

 

If you have this on DVD at home, can you see what's there originally? This is just over half-way through the episode, right after Ted calls Robin from laser tag.

(edited - my friend sent me a photo of this from watching the DVD - www.flickr.com/photos/stjarna/5907267196/in/photostream - no ad, no books at all actually...)

 

(edited again - looks like they've been at this for awhile: www.flickr.com/photos/beersy/5326704854/ - sad!)

 

8/26/11 - I've uploaded more photos of this happening in HIMYM episodes, including two different episodes with three unique ads each. Yikes! www.flickr.com/photos/stjarna/sets/72157627126939188/detail/

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Taken on July 5, 2011