This is Joe Bauldoff’s scan of the Team'77 Haas Unica brochure. His original set no longer appears on each photo page (damned new Flickr) so I created this gallery for easy page-through, in order. Quoting Bauldoff: “This is the promotional publication by Team'77, outlining the strategy and realization of Haas Unica. In 1980, Team'77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to ‘correct’ common issues found in the grotesk typefaces at the time, including Helvetica. The Haas type foundry, birthplace of Helvetica (originally Neue Grotesk), contracted Gürtler and Team'77 to audit the Helvetica typeface and reissue an improved version.” This brochure is an extract from an article that first appeared in Typographische Monatsblätter, 1980 Issue 4. Haas Unica was developed between 1974–84 by Team’77 (André Gürtler, Christian Mengelt, Erich Gschwind) as a reimagined Helvetica for phototypesetting. For many years a digital version of Unica was available from Scangraphic (and Elsner+Flake) but it was pulled from the market due to a complaint by Linotype who claims the Haas rights. In 2008, Cornel Windlin did a Semibold for the the Schauspielhaus Zürich identity, used in 2009–10. Later, Louise Paradis created a revival named Unica Intermediate while doing research for the TM retrospective. Toshi Omagari designed another digital version released by Linotype as Neue Haas Unica. The first style, Ultra Light Italic arrived in 2014, the others apeared on MyFonts on March 18, 2015. Meanwhile, Lineto worked with the original designers to release Unica77 on March 7, 2015.
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