The many faces of Churchward Design 70
As shown in Berthold Fototypes/Headlines E3, 1982
Berthold released Joseph Churchward’s first styles of Churchward Design in 1970. By the date of this book, the family had expanded to many weights, multiline variations, and shadow/3D effects.
BluHead Studio has digitized several of these styles as “Churchward Design”, but it is not a faithful revival of the fonts shown here, and many of the wilder variants remain relegated to film.