Jon Friedman on Bob Dylan
Bob Dylan, a self-help guru? You bet. In an end-of-summer blast at Pete's Tavern, Marketwatch.com media guru Jon Friedman explained how and many other aspects of his newest book, "Forget About Today: Bob Dylan's Genius for (Re)invention, Shunning the Naysayers and Creating a Personal Revolution," which was published by Penguin on Aug. 7. Unlike a number of tedious Dylan biographies rehashing familiar material and speculative tidbits, Jon looked at Dylan through a business/sociological prism and explained how he has managed to achieve what everyone wants to have in his or her career: Longevity. He discussed exactly how Bob Dylan has managed to maintain a 50-year career, what he has done to remain relevant and vibrant - and how readers can learn life lessons from his example.
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