new icn messageflickr-free-ic3d pan white
Marketing as Consumer Engagement | by stefanomaggi
Back to photostream

Marketing as Consumer Engagement

In a changing environment, the best way to build value for an organization is to concentrate on the most important and solid part of it: the consumer. Marketing as consumer engagement aims at delivering experiences (product and services) in a way that's both interesting and useful.

11 faves
1 comment
Taken on October 4, 2009