Involving Influencers

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    Two ways of involving Influencers through Social Media: one approach is based on content and meaning, the other one is based on the act of communicating, but content is weak or absent.
    Both paths lead to results. But they are different.
    A real-life example: The N96 Challenge thesymbianblog.com/2009/01/06/the-n96-challenge-is-comple... vs Frito-Lay Cheetos adage.com/madisonandvine/article?article_id=134558

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