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Promotional vehicle advertising Life Saver lollies | by State Library of Queensland, Australia
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Promotional vehicle advertising Life Saver lollies

Photographer: Unidentified


Location: Brisbane, Queensland; -27.46888, 153.022827


Date: ca. 1930


Description: John Macpherson Robertson, born in Victoria in 1859, was apprenticed to a confectionery company as a young man. He bought a controlling interest in Life Savers (Australasia) Ltd. in 1926.


Robertson had a flair for product innovation, eye-catching packaging and skilful promotion reflecting the period when he worked in the United States of America.


This truck was customised to look like a packet of Life Savers. The tyres of the truck also resemble a Life Saver.


View this image at the State Library of Queensland:

Information about State Library of Queensland’s collection:

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Taken circa 1930