Promotional vehicle advertising Life Saver lollies
Location: Brisbane, Queensland; -27.46888, 153.022827
Date: ca. 1930
Description: John Macpherson Robertson, born in Victoria in 1859, was apprenticed to a confectionery company as a young man. He bought a controlling interest in Life Savers (Australasia) Ltd. in 1926.
Robertson had a flair for product innovation, eye-catching packaging and skilful promotion reflecting the period when he worked in the United States of America.
This truck was customised to look like a packet of Life Savers. The tyres of the truck also resemble a Life Saver.
View this image at the State Library of Queensland: hdl.handle.net/10462/deriv/119102
Information about State Library of Queensland’s collection: pictureqld.slq.qld.gov.au/