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Promotional vehicle advertising Life Saver lollies | by State Library of Queensland, Australia
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Promotional vehicle advertising Life Saver lollies

Photographer: Unidentified

 

Location: Brisbane, Queensland; -27.46888, 153.022827

 

Date: ca. 1930

 

Description: John Macpherson Robertson, born in Victoria in 1859, was apprenticed to a confectionery company as a young man. He bought a controlling interest in Life Savers (Australasia) Ltd. in 1926.

 

Robertson had a flair for product innovation, eye-catching packaging and skilful promotion reflecting the period when he worked in the United States of America.

 

This truck was customised to look like a packet of Life Savers. The tyres of the truck also resemble a Life Saver.

 

View this image at the State Library of Queensland: hdl.handle.net/10462/deriv/119102

Information about State Library of Queensland’s collection: pictureqld.slq.qld.gov.au/

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Taken circa 1930