Letterpress Business Card: Cleverly Gifted (front)
Cleverly Gifted business card. Tightly-registered vinework on the front side, on top of a pretty saturated letterpress flood. With knockout type, the .com of which is crazy tiny. And a custom diecut, hangtag style. With registered front-to-back drill. Only thing that'd make this trickier would be an embedded microchip... This is a good example of a letterpress flood, in that it highlights the rough, "scratchy" quality of the ink; letterpress floods will invariably feel a little splotchy, especially on uncoated paper and really especially on textured paper, conveying a nice, hand-wrought tone. *Design by Carrie Weingart of Denver.