Mother and Child web
At certain times in a family's lifecycle, certain types of ads are more relevant, regardless of the show content. That's why mother and child can view diaper, formula, and pre-school education choice ads while enjoying the Smackdown World Wide Wrestling Federation.
Well . . . they could if their cable system or content aggregator was using Singular Logic's technology. Then they could tailor the ads that were important to them and eliminate the guesswork advertisers go though based on show content. There now honey, GIVE 'EM THE TURNBUCKLE!