Fair Trade Certified page on Facebook

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    Screen-grab shows how including tags within status updates can allow those updates to appear on other pages. In this fictional example, if Whole Foods had mentioned the "Fair Trade Certified" organzation in their status update, and linked it with a tag, their status update would have displayed on the Fair Trade Certified organization's page on Facebook where it would've had the potential to be seen by tens of thousands more people.

    Image I used to illustrate an article I wrote on Optimizing Facebook Status Updates for Local Marketing.

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