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Signalnoise vs. 2008 Toyota Matrix | by James Whíte
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Signalnoise vs. 2008 Toyota Matrix

I was recently given the wonderful opportunity to work on a Toyota campaign promoting the 2008 Matrix. I was supplied with a rendering of the car and I was to create three unique designs based on characters in the campaign.

 

Being a metalhead to begin with, I leaped at the opportunity to create a modern car with flames and rivets. This project felt like I was designing real Hot Wheels cars.

 

We had an equivalent concept here in Canada, but this campaign never made it north of the border. But this was a part of the Your Other You campaign in the US.

 

©2008 Toyota Motor Sales, U.S.A., Inc.

www.signalnoise.com | Signalnoise Store.

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Taken on June 23, 2008