Clearly a Japanese conception, and according to the Internet, only released in Japan (this explains the Japanese lettering). The baby pink and baby blue are straight out of Sanrio's palette, and the Hello Kitty accessories are everywhere! It's just a pity that the doll itself doesn't have Asian features.
I got this at a Watson's in Hong Kong. Given to AL 5-06.
Mattel has since come out with two Hello Kitty dolls, one with a white jacket and another in predominantly red clothing. I think this one with Sanrio colours is sweeter.