Slow Valentine's Day/ (2017) Editorial Look Book
Celebrate romance with an American-grown Valentine’s Day by expressing your love with ethical blooms, say Slow Flowers’ floral designers and farmer-florists

[January 17, 2017, Seattle, Washington] America’s flower farmers and floral designers are responding to the “buy local” movement with local and seasonal botanical sentiments for sweethearts and lovers this February 14th.

If St. Valentine gave a floral posy, no doubt it was plucked straight from his garden and packed with fragrance and sentiment of the moment. This Valentine's Day, after years of buying into the idea that one-dozen long-stemmed red roses equals “true love,” more consumers are gifting local and seasonal floral bouquets and arrangements grown by America's flower farms.

The cultural shift taking place means that more floral consumers are asking: “Where were these flowers grown?” The conscious choice to buy locally-grown, domestic flowers has gained momentum in recent years, paralleling the Slow Food Movement. This year, there are more local and American-grown floral choices than ever, says Debra Prinzing, founder and creative director of, which promotes American grown flowers.

"We surveyed 700 members of, an online source for American-grown flowers, and discovered an abundance of creative -- and sustainable -- ways to give flowers this Valentine’s Day," she says.

America’s Number One floral holiday calls for flowers packed with a message about your values, say members of “Have integrity about where those Valentine blooms come from,” suggests Tobey Nelson of Tobey Nelson Events & Design in Langley, Washington.

Creative flower farmers and florists single out fresh and unique seasonal options for Valentine's Day, such as flowering branches, spring-blooming bulbs, succulents and air plants tucked into bouquets and wearable gifts like floral crowns and botanical jewelry. Even wreaths are moving beyond the Yuletide season to become a creative and timeless Valentine’s Day gift.

In snowbound states floral designers are delivering local romance with what they can harvest locally. Christine Hoffman of Foxglove Market & Studio now offers a 100% Minnesota-grown pussy willow heart-shaped wreath, while Lisa Larsen of Sunborn Farm in Mt. Horeb, Wisconsin, grows, harvests, dries and assembles pretty-in-pink wreaths that sweethearts will enjoy long after February 14th.

The best Valentine’s Day florals begin with the source, says Prinzing. “Giving flowers is a highly personal way to share your sentiments. Your gesture speaks volumes without words. And that’s why Valentine’s Day is the best time of the year to communicate love with flowers that are seasonal, sustainable, and grown on American farms.”, the free, nationwide, online directory to American Flowers, surveyed its members across the nation and collected some of the best design ideas for Valentine’s Day 2017. Top romantic floral gifts include:
•Blooming bulb flowers paired with seasonal garden perennials and flowering spring branches
•Vintage vessels, footed compotes and hand-tied bouquets
•Sultry palettes that go far beyond RED. Apricot, lavender and silver are fresh and new options.
•Eco-friendly American-grown garden, hybrid tea and spray roses vs. imported jumbo-roses
•Succulents and tillandsias (air plants) as cut or planted design elements
•Wearable crowns and jewelry for your beloved
•Wreaths as home décor gifting

Editors: A gallery of 27 captioned images is available for download here.
Slow Flowers is an award-winning online directory created to consumers find florists, studio designers, wedding and event planners, supermarket flower departments and flower farmers that supply American grown flowers. Founded in 2014, the site has grown to 700 members across the U.S. and Canada.

Media Contact:
For more information, please contact Debra Prinzing at 206-769-8211 or 844-SLOWFLO (844-756-9356) ;
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