wet magazine / l.a. new wave '78
2 full issues of wet magazine, los angeles, 1978

Wet Magazine was started in 1976 by a Los Angeles architecture school graduate, Leonard Koren, whose publication revolved around the idea of "gourmet bathing." I have some of the first issues, and they are filled with articles about all things water related -- water bottling plants, waterbeds, life guards, people taking showers, people writhing in mud, communal bathtubs... But as Wet Magazine progressed over the years, it began to reflect a broader sensibility, showing the emergence of an aesthetic that, by the 1980s, became that quintessentially L.A. pink flamingo leopard skin Go-Gos plastic palm tree air brushy thing. you know what i'm talking about...
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