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REACH International brochure cover | by Sensical
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REACH International brochure cover

REACH International, a 40-year-old charity based in the Washington, DC area that sponsors children in developing countries, asked us to redesign their logo and create a new fundraising brochure.

 

For the brochure, REACH wanted something that would resonate beyond the charity's traditional, religious base and appeal to younger, more secular donors. We worked with Deborah Brody of Deborah Brody Marketing Communications, who crafted key messages and descriptions that could be used throughout the organization, as well as brochure copy that encouraged donations and sponsorship. Lively photos and the organization's new, brighter color palette reinforced the change.

 

See more at Sensical Design and Communication

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Uploaded on November 1, 2015