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Mtv "Group Hug" | by SEHSUCHT BERLIN
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Mtv "Group Hug"


Blobs cuddling in a group hug, colouring the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, "Close & Caring", also created and directed by Mate Steinforth.


Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy

Creative Director: Roberto Bagatti

Associate Creative Director: Anna Caregnato

Art Director: Scott Bendall

Executive Producer: Cristina Mazzocca

Producer: Beatrice Cardile

Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany

Director: Mate Steinforth

Design: Mate Steinforth, Christian Zschunke

3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke

Additional 3D: Hannes Weikert

Animation: Matthias Knappe (lead), David Weidemann

2D Animation: Helge Kiehl, Ronny Schmidt

Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl

Producer: Christian Gemeiner

Music: Michael Fakesch


3D: Cinema 4D

Compositing: After Effects

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Taken on April 3, 2012