See-ming Lee (SML) > Collections > SML Projects

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See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.

After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for Art.sy. In 2012, he moved to Hong Kong and established his own consultancy firm.

See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo! His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA.

SML Design (Most Interesting)

SML Design (Most Interesting)

397 photos, 3 videos

AOL.com Consumer Strategy + Interactive Demo / SML Projects

AOL.com Consumer Strategy +...

10 photos, 1 video

AOL Web Strategy Demo: Phase 1 / 2004 / SML IxD

AOL Web Strategy Demo:...

52 photos, 1 video

Design with Linux

Design with Linux

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HMHNYC

HMHNYC

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IconNicholson Social Retailing with Nanette Lepore

IconNicholson Social...

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Posters

Posters

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Wedding 360 / SML Projects

Wedding 360 / SML Projects

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SML Brands 李思明品牌
2 comments

SML Brands 李思明品牌

109 photos, 2 videos

SML Circles

SML Circles

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SML Information Architecture 李思明信息架構

SML Information...

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SML Pipes

SML Pipes

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SML8 + SML8ed

SML8 + SML8ed

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