See-ming Lee (SML) > Collections > SML Projects

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See-ming Lee 李思明 is the Executive Director of SML Universe, a company based in Hong Kong with a focus in interactive media. See-ming combines his unique skill sets as both a designer and a technologist to help international Fortune 500 companies with their websites, advertising campaigns, interactive installations and interactive prototypes.

After graduating from Yale University in 1999, See-ming moved to New York and started working as Designer (1999-2000) for IconNicholson / LBi International. He became the first cross-competency employee in the company’s history worldwide, and was promoted as Senior Designer and Senior Interface Engineer (2000-2002), and as Art Director and Senior Interface Engineer (2002-2008). With the desire to gain experience working for startups in preparation to open his own business, See-ming joined Massify as Design Director (2008) and afterwards as Chief Creative Officer (2009-2011) for Art.sy. In 2012, he moved to Hong Kong and established his own consultancy firm.

See-ming’s projects have been featured in The Associated Press, BBC, Business Week, CBC, CNet, CNN, Forbes, International Herald Tribune, New York Times, Red Herring, ReadWriteWeb, Reuters, USA Today, Vanity Fair, Washington Post and Yahoo! His projects have also been recognized in multiple international design and technology awards including the prestigious Omni Intermedia Awards, One Show Interactive awards, WWW Health Awards, WMA Web Awards and Graphis Interactive Annuals. Past clients include Bank of America, Bristol-Myers Squibb, British Airways, David's Bridal, EMI Music Publishing, IBM, IconMedialab, Prada, Regus Group, MasterCard Advisors, MasterCard International, McKinsey & Company, Morgan Stanley, WebMD, Ziff Davis Media, and Yale University.

See-ming holds a B.A. in fine art with a concentration in graphic design from Yale University.

Professional Affiliation: AIGA, IxDA.

Biohacks / SML

Biohacks / SML

9 photos

China Tourism 中國旅遊 / SML

China Tourism 中國旅遊 / SML

126 photos, 2 videos

Crazyisgood / SML Projects

Crazyisgood / SML Projects

531 photos, 10 videos

Deadyard / SML Projects

Deadyard / SML Projects

71 photos, 1 video

人流 Human Logistics / SML Projects

人流 Human Logistics / SML...

20 photos, 6 videos

Kiss / SML

Kiss / SML

61 photos

寧 Serenity / SML Projects

寧 Serenity / SML Projects

88 photos, 3 videos

Toy Story / SML

Toy Story / SML

24 photos

SML BW 李思明黑白攝影

SML BW 李思明黑白攝影

942 photos, 11 videos

SML BW (Most Interesting 500)

SML BW (Most Interesting 500)

471 photos, 7 videos

SML Forms

SML Forms

428 photos, 3 videos

SML Geometry

SML Geometry

57 photos

SML Ideal Husbands

SML Ideal Husbands

140 photos

SML Me = See-ming Lee Singleton Instances

SML Me = See-ming Lee...

598 photos, 1 video

SML Labs

SML Labs

68 photos, 2 videos

SML Men

SML Men

240 photos, 2 videos

SML Panoramic Photography

SML Panoramic Photography

7 photos, 2 videos

SML Scanography

SML Scanography

6 photos

Strobist / SML

Strobist / SML

148 photos, 1 video

SML Swatch

SML Swatch

9 photos

SML SQ

SML SQ

251 photos, 2 videos

SML Triptych
2 comments

SML Triptych

114 photos

SML Women

SML Women

73 photos