Bank of America Application UI Guide / 2005 / SML Graphic Design (agency: IconNicholson)
Bank of America sought to unify their internal securities applications in preparation for offering them to external, institutional clients.
After establishing project principles with corporate brand marketing and technology teams, we developed a survey for application owners to identify the needs, approaches and challenges. Based on the responses and review of select applications, we created a user interface style guide containing standards for key design components, as well as a sample application that illustrates the applied design in use.
The interface guide is currently in use by diverse teams of developers to update existing applications and to produce new applications that are both user-friendly and consistent in design and brand. In its first year, the user interface guide was applied to over 40 applications. By delivering the guide in HTML-format, we provided a living asset that can continue to grow and be refined.
SML Roles: Art Direction / Lead Design