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IconNicholson Social Retailing (SM) at Bloomingdale's NYC / 2007-03-15 / SML | by See-ming Lee (SML)
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IconNicholson Social Retailing (SM) at Bloomingdale's NYC / 2007-03-15 / SML


Nanette Lepore came to IconNicholson because she needed to reach out to a younger audience. Her new line was coming out and was going to be premiered at the Bloomingdale’s flagship store in New York.


The solution was Social Retailing, which was first unveiled at National Retail Federation’s (NRF) BIG show in 2007.


An interactive mirror provides on the spot feedback and ambient aura animation while beaming the customers’ in-store experience across the Web via live video feed. Friends on the Web can send messages and clothing suggestion to the customers. Customers can also try on outfits virtually using the mirror that shows how fab they might look – or not.


Awards & Recognitions

+ Time Magazine’s Invention of the Year

+ Patent-Pending

+ BBC, CBC, CNet, CNN, International Herald Tribune, New York Times, Red Herring, Reuters, USA Today, Washington Post and Yahoo! press coverage


SML Roles

+ Concept

+ Interaction Design

+ Aura Design


SML Flickr Tags: Social Retailing

SML Wiki: Social Retailing

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Taken on March 15, 2007