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Keep Life Sexy / 2008-01-21 / SML Screenshots | by See-ming Lee (SML)
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Keep Life Sexy / 2008-01-21 / SML Screenshots

SML Pro Blog: Keep Life Sexy / Personal lubricant rebrand through UGC

 

sexyis.keeplifesexy.com is KY-Jelly (a personal lubricant)'s venture into UGC-powered advertising.

 

The concept is really simple and straight-forward, to the point where I actually question its creativity. That said, I also felt that many interactive seen these days are so 'innovative' that the target audience might just not get it.

 

Bottom line: it's an innovative approach to any pharmaceutical marketing site and it succeeds in updating my brand perception for this old-school standard. That makes for a successful campaign.

 

via Tom Ajello's tweets

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Taken on January 21, 2008