Keep Life Sexy / 2008-01-21 / SML Screenshots
sexyis.keeplifesexy.com is KY-Jelly (a personal lubricant)'s venture into UGC-powered advertising.
The concept is really simple and straight-forward, to the point where I actually question its creativity. That said, I also felt that many interactive seen these days are so 'innovative' that the target audience might just not get it.
Bottom line: it's an innovative approach to any pharmaceutical marketing site and it succeeds in updating my brand perception for this old-school standard. That makes for a successful campaign.