Nike Re-Run
Re-Run is a traveling exhibition created in conjunction with the re-release of Nike’s 70s running shoes. The exhibition focuses on the running craze and the beginnings of Nike, but also includes commissioned artworks by contemporary artists and a modular graphic environment created to transport and immerses the viewer into the culture of the 1970s. The overall experience covers many of the important cultural phenomena from the period including punk, disco, biker gangs, Playboy Magazine, Exile on Main Street and the women’s lib movement.

Graphic design by Keith Scharwath.

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Steven Heller
Anthem Magazine
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