Mobile Is the New Cigarette #SayMobile
On November 15, 2012 during Internet Week Europe, Say Media hosted "Mobile is the New Cigarette" in East London to explore the future of mobile marketing.

A recent study conducted by SAY Media and comScore found that 65% of respondents feel anxious when they leave the house without their mobile, reflecting a growing dependence on these untethered devices. This reliance on mobile provides new ways for brands to engage consumers wherever they are. Stuart Miles, CEO & Founder of leading tech site Pocket-lint.com; Mark Earls, author and leading thinker on brands and behaviour; and Doug Grinspan, Mobile Publisher at SAY Media, shared their insights on mobile addiction and how marketers can capitalise on it.
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