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David and Goliath | by ryan schude
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David and Goliath

Advertisement for David & Goliath, an ad agency in El Segundo. The original concept was a massive tableau with all of the employees dressed in their respective department's outfits and each playing a specific role in the slaying of Goliath. Last minute they ended up wanting to make it simpler with everyone just in hoodies mugging the camera. We got shut down by the LAX airport police because the strobes were interfering with landing planes and I had to resort to skate photo days where I beg the cops for a lousy ten minute window to shoot 100 people. Worst part was that the clock started ticking when the first strobe went off so I had to arrange everyone and shoot tests with available light which obviously was impossible since there was none. Somehow we pulled it together but it was madness yelling at the whole group from a twelve foot ladder and a megaphone while also coordinating with assistants on walkie talkies in the crowd who helped arrange everyone.

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Uploaded on April 3, 2009