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JTBD065: Figure 7.3 | by Rosenfeld Media
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JTBD065: Figure 7.3

The Ansoff matrix provides four different strategies that a company can pursue.

Kalbach, Jim, 2020. The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs. New York: Rosenfeld Media. rosenfeldmedia.com/books/jobs-to-be-done-book/

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Uploaded on December 5, 2019