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MM017: Figure 4.9 | by Rosenfeld Media
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MM017: Figure 4.9

Work with stakeholders to determine a subset of the audience segments to study immediately, based on their importance to the business.

Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.

www.rosenfeldmedia.com/books/mental-models/

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Taken in January 2008