flickr-free-ic3d pan white

MM005: Figure 1.2

Mental model with features aligned beneath it. (Features borrowed from the product category list from Procter & Gamble’s site www.pg.com.)

Young, Indi. 2008. Mental Models: Aligning Design Strategy with Human Behavior. New York: Rosenfeld Media.

www.rosenfeldmedia.com/books/mental-models/

20,491 views
20 faves
0 comments
Taken in January 2008