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Cool Toys pics of the day: Global Map of the Social Web | by rosefirerising
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Cool Toys pics of the day: Global Map of the Social Web

Infographic #001 – Global Map of Social Web


Mashable is highlighting this amazing data visualization / info

graphic from TrendStream ( who also do the

Global Web Index ( Alright, I admit

it, this is cheating. It isn't really a cool toy itself, but it is

about cool toys. :) And I am such a sucker for visualizations

andinfographics, just love them.


This is a nice tight way to look at how different cultures are using

social media in different ways, and the relative importance, both to

local users and to the impact on the global social media community.

Two caveats on that.


First, China, because they've locked down so much internet access at

the border, does not have the impact on the global community that you

would expect from them having both the largest population of social

media users AND the largest percentage of that population! Second,

this is only looking at the social WEB, and does not include mobile

use of the same social tools, meaning this is not a comprehensive look

at the social media space.


Aside from those, here is a quick snapshot view.


Countries with the biggest social media presence internationally:

United States / China, meaning basically the USA has the largest

presence for now. If China gets smart and unlocks their borders, they

will likely dominate everyone else.


Countries for which the social media impact is pervasive throughout

their culture:





South Korea



Who's missing? Well, Japan is using mostly mobile (the wave of the

future, folks, so pay attention!). That means they don't show up as

web based users, but they are probably major players in the social

media space, just not in the way it is being measured here.


Now, of these big users, who is using what (since the various

countries are using social media in very different ways).


United States = social network (eg. Facebook) / pics (eg. Flickr)

China = pics / blogs

India = pics / social network

Brazil = social network / pics

Russia = pics / social network / video

South Korea = pics / blog

Mexico = pics


What about our linguistic neighbors, the other English speaking

countries? How do they compare to the USA's behaviors with social

media? Well, basically Australia and the UK are very similar to the US

in percent of population engaged with social media and the preferred

types of tools. Canada is very similar, but with a higher percentage

of their population engaged.


Basic takeaway? Pictures are WAAAAYYYYY more important for marketing

to and engaging with other countries than I had ever imagined.

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Taken on December 6, 2009