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TEDMED Pioneer Book: Willing to Fail Detail 2 (MR)

Austin Kleon and I worked on the sketch illustrations for this book, which was given out to attendees of the TEDMED conference, October 2010.


The concept of the book was to encourage the attendees to think outside of their normal ways and capture new ideas.


Book design and concept by Tribal DDB Worldwide in Seattle, WA.

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Taken on November 10, 2010