Breaking even on Apple's new 30% subscription tax
I see a lot of people saying that in order for companies to break even after Apple's new in-app purchase / subscription policy (where Apple gets 30% of the cost), these companies should just raise their prices by 30%.
To say that betrays a basic misunderstanding of math. Check out this chart.
In order for a company to break even and make the same amount of money they are today, they need to increase their prices by ~43%!
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