retune studio visit #03 - onformative
onformative, founded by Julia Laub and Cedric Kiefer in Berlin, is a studio specialized in generative design solutions covering various types of media and topics. For them the generative design process presents a new way of thinking and a new approach on how to bring ideas to the market in a more effective and efficient way. onformative covers a range of fields from classical book design, to visualizing information, to experimental generative work. Their expertise along with an in-depth understanding of the project lead to innovative solutions that go beyond conventional ways of doing creative work. At the intersection of technology, design and emotion they develop innovative, cross-media solutions for our customers in the domains of culture, economical and education.

With their experience they can guide projects from the initial planning phases all the way to their implementation. They consult, and expand the horizon of possibilities in a playful yet consistent manner. They use their experience gained from experimental projects to develop adequate strategies for specific needs. Aside from commissioned work onformative offers workshops and seminars that give insight into new design methods. By doing so they provide their customers with the knowledge on how to integrate the generative approach into their design processes.
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