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Digital Marketing Pros: Official Google Analytics Academy! | by DigitalRalph
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Digital Marketing Pros: Official Google Analytics Academy!

Learn more about your customers with Google Analytics.


Join our next Analytics Academy course


Learn how the Analytics platform works to get more value from your reports.


Register now


Last October, we introduced Digital Analytics Fundamentals, our first course on Analytics Academy. We were thrilled to have over 145,000 students join us to learn about the core concepts of digital measurement.


Today, we’re diving deeper into how Analytics works with our next course in the series: Google Analytics Platform Principles.


In this course, we’ll cover:

the four components of the Analytics platform: collection, processing, configuration and reporting

how Analytics collects data across different devices

how data is transformed before you see it in reports

key concepts for customizing your data in useful ways


You’ll have two weeks to complete the course alongside a worldwide community of Analytics enthusiasts to earn a certificate of completion. After that, the course will remain open for you to complete at your own pace.


Interested in participating? Enroll now and join us when the course begins on March 11, 2014.

Preview the course


Watch this quick course previewto learn about joining a course on Analytics Academy.


Register now


Happy analyzing,

The Google Analytics Team


New to Analytics? Take the Digital Analytics Fundamentals course. Join the Analytics Academy student network on Google+


© 2014 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043


[Sent from Ralph Paglia's iPhone]

Instagram: @RalphPaglia

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Taken on March 4, 2014