iPod nano cards

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    This year in Shibuya, Tokyo, home of the trendiest of fashions and the trendiest of youth cultures, Apple opened it's 4th Japanese Apple Store. Naturally the store itself became a trend-setter and is keeping the masses informed, and entertained with its numerous events in-store and out, and one of them was the sale of "iPod nano".

    As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station.
    As you depart the train you'll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Obviously, I helped myself to a few as well.

    Needless to say, with its tens of thousands of people passing through Shibuya station daily, those iPod cutouts won't last very long. Fortunately, I was lucky enough to be able to catch a glimpse of the staff furiously "refilling" the empty spaces with new cutouts in between the waves of departing passengers (I took the pictures after the evening rush. I can only imagine how busy these guys can be during rush hour!).

    Much to my suprise, I later realised that these cutouts weren't made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.

    Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those "refillers" in action. Hats off to Apple and their wonderful advertising.

    (this account was kindly translated from japanese by softcotton, a fellow mac user. Thank you!)

    東京の中でも最先端のファッションと若者文化の行き交う街、渋谷。
    ここ渋谷にもアップル直営店(日本で4番目にできた店舗)が今年オープンし、イベントがあるごとに
    賑わいと話題が絶えません。

    そんな渋谷駅のプラットホームに、iPod nanoの巨大広告があらわれました。
    電車を降りると壁面全体に実物大のiPod nanoのカードがびっしりと貼付けられてあり、剥がして持って帰ることができるのです。

    私もカードを手に取ってみましたが、1日何万人も利用する渋谷の駅で、このように剥がされていたらすぐにカードが無くなってしまうだろうと思っていた ところ、人の波が過ぎたあとにスタッフが地道にカードを貼付けているのですね。ついつい、その姿を見届けたくなり、写真におさめてしまいました。

    私が通りかかったのは夕方でしたが、これが通勤ラッシュだともっと大変なことになっていたのでしょう。

    早速持ち帰った実物大iPod nanoのカードを手にしてみると、プラスチック製の丈夫で立派なもので驚きました。
    裏側には携帯電話用のサイトにリンクするQRコード/URLが記載されており、ジャンプしてiPod nanoの待ち受け画像をゲットできます。

    こんな街頭でもドキドキさせてくれるAppleってすばらしいですね。
    実は私、普段は渋谷からはうんと離れた場所に住んでいまして、たまたまこの日、偶然通りかかってゲットできたのでラッキーでした。

    Fabien de Serres, psd, flyingfinn, and 2 other people added this photo to their favorites.

    1. flyingfinn 103 months ago | reply

      nano買ったのかと思ったら実物大のカードですか!
      いいなぁ。
      でもこんなの貰ったら物欲に負けて本物を買っちゃいそうだ…。

    2. purprin 103 months ago | reply

      ですよね!ほんとnanoは薄くてクールですね
      (o e o)/

    3. purprin 103 months ago | reply

      Wired Blogでご紹介頂きました。ありがとうございます。
      wiredblogs.tripod.com/cultofmac/index.blog?entry_id=1260075

    4. Headphonaught 103 months ago | reply

      Hi there... Great post. I thought the huge poster in Glasgow was good advertising (https://flickr.com/photos/headphonaught/45263383/) but what you have captured is brilliant.

    5. flyingfinn 103 months ago | reply

      ブログ掲載おめでとうございます。
      よく見ると名前が"Purpin"に…。

    6. vidarara [deleted] 96 months ago | reply

      B'z rocks!

    7. Denis Collette...!!! 79 months ago | reply

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      It is time that this photograph rediscovers the front scene ! .

      " ╠1 year ago-1 an déjà-Hace 1 año (invited pix only)╣ .

      Tag "OneYear" and share it with us :o)

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