Billy By: Billy

1962 DeSoto

It would have new in '62. Pictures scanned from book called 'Cars That Never Were'. Published 1981

  • Don O'Brien PRO 7y

    Interesting images and comments.

    Seen on my Flickr home page. (?)
  • JustaBrat 7y

    That's a very odd-looking beast.

    Seen in my contacts' photos. (?)
  • mandalaybus PRO 7y

    My goodness....very few of these rare birds around! Despite their demise, there was a certain elegance about them. At least they were distinctive...unlike the myriad of bland copycats of today's cars.
  • Billy 7y

    Similiar to the Dodge and Plymouth of that year, but still very DeSoto. I really like the rear end. It reminds me of a smoothed out version of the '57 and '58 models.
  • Bill McChesney PRO 7y

    Great Find!
    Looks a lot like a 1962 Plymouth Sports Fury
    and a bit like the 1954 Ghia Concept in the front.
  • Billy 7y

    I remembered this when I saw that post on the group about having one picture per DeSoto year, so I climbed up into my attic, rummaged through some boxes, and found it.
  • Katie and Joe PRO 7y

    "Cars That Never Were" is a great little book. It has lots of great photos of styling studies and prototypes that never made it beyond the concept stage. My favorites photos are the ones of the two Studebaker Avanti sedans designed by Raymond Loewy.
  • Billy 7y

    The entire Studebaker/Packard section is my favorite part of the book. Now, that I got the book down here again, I'm going to reread it.
  • Manag├╝ense 5y

    I guess it was meant to be a failure like the Edsel! That's probably why the 60's put an end to the 50's excesses. Thus, cars went from teeth showing giants (like the 1959 Caddy) to Jackie O's slenderness and beauty like the 1961 Lincoln Continental! Nevertheless, it'd be nice to see a DeSoto like that on the summer shows!
  • Billy 5y

    I don't think anything is designed to be a failure. It's just that some people fail to guage the market correctly.
  • Katie and Joe PRO 5y

    Another factor is the trendy, fashion conscious nature of the American car buyer. During the 1950's showy excess was the style. After this fad ran its course the reaction was a trend toward cleaner less ornate designs. For a few years during the late 1950's and early 1960's compact cars were very fashionable.

    Through the 1960's and 1970's full sized cars continued to grown in size until after the 1973 OPEC embargo. From the mid-1970's through the mid-1980's the trend was toward smaller, more fuel efficient cars. This trend was bolstered by the first CAFE laws which required car makers to invest more of their resources in smaller cars. As a result, by the end of the 1980's there were only a handfull of full-sized, rwd cars still in production.

    By the late 1980's fuel prices had stabilized and people began buying larger vehicles again. The result was the SUV/pickup craze that lasted until the 2008 gas price spike. By the time this fad ended ended pickups and SUVs had become just as bloated and cartoonish as the big cars of the 1950's and 1970's.

    Today Americans are trending back toward smaller cars and the latest CAFE laws are also pushing the car companies in this direction.
  • pep103 5y

    Does this prototype exist? Its really interesting styling.Just by its looks you can see where many of Chryslers styling cues came from.It sure strayed from the DeSoto's of the late 1940's.Those cars bring back fond memories of growing up in that era.
  • Billy 5y

    I doubt it. I'm sure it would've been discovered by now.
  • Katie and Joe PRO 5y

    This looks like a full-size clay mock up. These are usually destroyed after a design is approved or rejected.
  • Billy 5y

    This may have been destroyed by '63...
  • pep103 5y

    Non the less its a gem of a photo.Nice pick.
  • Billy 5y

    This was scanned from a book called 'Cars That Never Were. Worth seeking out.

    If you like newer cars, there's another book called 'Concept Cars'.
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Taken on October 13, 2007
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