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TV Taps Instagram, Twitter to Increase Viewer Engagment | by prblog
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TV Taps Instagram, Twitter to Increase Viewer Engagment

NBC News has been great on Instagram. In addition to giving behind the scene access (visually), they've used Twitter to identify fans in the crowd so they can then single them out on Instagram. The end result is plenty of sharing and a way to integrate their core product with online and in person experiences. Triple word score?!

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Uploaded on June 10, 2011