'The Post Office Which Never Closes' Cigarette Card - front

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    This is number 25 in the series of 25 cigarette cards produced jointly by Royal Mail and W.H. & J. Woods Ltd. This series depicts aspects of postal history up to the early 20th Century.

    This card is landscape in layout and shows the exterior of a post office in the dark. There is a sign on the left, with people going in and out and a policeman stationed outside. On the back of the card is printed 'ROMANCE OF THE/ ROYAL MAIL/ SERIES OF 25' at the top in white on a black background and at the bottom is printed 'W.H. & J. WOODS LTD,/ Cigarette Manufacturers/ PRESTON' in black on a white background with 'No 25' in the bottom left corner.

    On the back of the card is some information about 'THE POST OFFICE WHICH/ NEVER CLOSES': 'There is no clearer indication of the/ vital importance of the postal service/ in the national life than the inevitable/ presence of a Post office in every/ hamlet and village of the countryside,/ in every business quarter of our great/ industrial centres, in every district/ were commerce or social life is only/ made possible by the ready facilities/ and unfailing routine of communica-/tion. It is, perhaps, fitting to include/ as the final number in this series an/ illustration of the famous [open quotation marks] post office which never closes [close quotation marks] at/ Leicester Square in the West End of/ London, symbolising a great public/ department that never rests in its/ service to the public.'.

    Date: c.1935

    Object number: 2010-0384/25

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