'The General Post Office.' - Ogden's Cigarette Card
Number 50 of a set of 50 cigarette cards re-issued by Ogden's and Royal Mail. The series does not have a title but shows different people, equipment and events connected with the postal service up to the late 19th, or possibly early 20th, century.
This card is landscape in layout and shows the General Post Office building on the left hand side and a busy street scene in the centre, including coach and horses as well as motor vehicles. 'OGDEN'S CIGARETTES' is printed in the top right corner. 'GENERAL POST OFFICE, LONDON' is printed in the bottom left corner. On the back of the card, at the top, is printed: 'SERIES OF 50 ROYAL MAIL'. At the bottom is printed 'ISSUED BY OGDEN'S BRANCH OF THE IMPERIAL TOBACCO CO. (OF GREAT BRITAIN & IRELAND), LTD.'.
The back of the card shows which number in the series this card is: '50', and has information about 'The General Post Office.' printed underneath. 'The second General Post Office, erected on the western side of St. Martin's le Grand, was designed rather for utility than show, and so is of less ornate elevation than Smirke's stately Ionic Post Office building which faces it. It has since 1874 served chiefly as the Central Telegraph Station, whence messages are sent to all places in the Kingdom. The G.P.O. North, since built, adjoins it.'.
Reference number: 2010-0469/50