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Medical data loss dress | by plurimus
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Medical data loss dress

Millions of private medical records have been exposed online by largest health insurance provider in the U.S. Wellpoint Inc. Data has been indexed and cached by Google. Wellpoint failed to secure patient's data for more than 13 months.

Screenshots of cached directories with sensitive data and Google's search index pages have been used in design of this concept art dress.

If data could be all over the internet, why it couldn't be all over someone's body? This is a sure way to get noticed.


This dress could be purchased at Picky Studio Boutique located on

4th floor (dome level) of Westfield's San Francisco Centre @ 865 Market St.

San Francisco CA 94103


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Taken on September 5, 2009