CVS Pharmacy - Sign Restoration

CVS Pharmacy

6417 W Higgins Ave.

Chicago, IL 60656


I think this was originally a grocery store (Jewel possibly?) but when CVS took over they could have replaced this with their standard, modern sign (plexiglass light box over LED marquee).


So, you have to give them credit for preserving the perfect Googie geometry of this massive sign. Its swooping, optiimistic curves preside over the neighborhood with grinning grandure.


  • PJ Chmiel 9y

    I'd love to see a pic of what this was before the uninspired CVS overlay, obviously this shape is not within their corporate style manual!
  • Allan 9y

    it was a restaurant of some sort that used to be there before CVS moved in(the name escapes me what it was called). i know this, since i used to go to Beard School a few blocks south of there many, many years ago.

    EDIT: I talked to a friend of mine a few days ago, and he told me the name of it was the Golden Flame Restaurant. Next time I'm in town, I'm planning to talk to a few more friends who live not too far from there and in other parts of the northwest side, and see what they know details-wise about this former restaurant.
  • jogrady2391 7y

    The name on the sign was "The Golden Flame." The Golden Flame was there ever since I can remember, at least 1960, and was a resturaunt with stools and a long counter, and booths by windows on the other side along Higgins Ave. In the back were tables and in the way back was a banquet room. When we were kids, the name was bastardized from The Golden Flame to The Golden Phlegm. The sign represented a flame and was framed by blinking lightbulbs. It is still evident in your picture. It really wasn't a bad place to get a cup of coffee with a friend or a quick hot breakfast. Down the block is the Big Top resturaunt, and it is made to look like a circus tent. The regulars gravitated there.
  • S Jones PRO 7y

    Thanks, jogrady2391, for filling in the history.

    I was hoping to find a picture of the original sign on Google Images, but no luck. If you run across one, let me know.
9 faves
Uploaded on June 30, 2006
This photo is in 7 groups
This photo is in 1 album
This photo is in 2 galleries

Additional info

  • Viewing this photo Public
  • Safety level of this photo Safe
  • S Search
    Photo navigation
    < > Thumbnail navigation
    Z Zoom
    B Back to context