CSM idea of bike gear
Central St. Martins, ostensibly the greatest fashion school in the world, apparently does not teach user-centered design. When asked to design "The Ultimate Motorcycle Gear" the students came up with the most ridiculously un-motorcycle nonsense imaginable.
I don't care how talented you think you are, if you can't listen to your customers, you'll starve in the street. Which I guess is what's happening to all the CSM grads who don't become famous.