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Revenge of the giant Cheesburger

Michael Pollan pictured at POP!Tech (sorry, I know I promised no more, but I loved the image of him beside his nemesis, the giant, attack burger). Michael is demonstrating how much crude oil goes into creating the Big Mac. Four large glasses for one burger was, for me, the surprising answer. I guess i never realized just how processed our processed foods really are! I found it astonishing how much fossil fuel goes into creating our fast food - it seems that dollar menus may carry a significant hidden cost, as may much of the cheap, processed foods that Americans eat. www.poptech.com

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Taken on October 24, 2009