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Jennifer Hawkins Launchs Lovable’s Hot New Summer 10/11 Collection | by Paul Cush
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Jennifer Hawkins Launchs Lovable’s Hot New Summer 10/11 Collection

PHOTO CALL

 

Jennifer Hawkins and friends will be hitting Bondi Beach wearing the latest collection from Lovable underwear. The models will be handing out sweet summer treats from the Lovable ice-cream truck on Wednesday 18th August 2010.

 

What: Picture opportunity with Jennifer Hawkins to launch Lovable’s hot new summer 10/11 collection. Lovable’s Brand Ambassador Jennifer Hawkins, joined by models wearing the new collection, will be handing out sweet summer treats from the Lovable Ice-cream truck on Bondi Beach.

 

The first 50 visitors will receive Lovable underwear

 

When: Wednesday, 18th August, 2010 from 10.00am – 10.15am

 

Where: Bondi Pavilion, Eastern face

 

Who: Former Miss Universe, model and television presenter Jennifer Hawkins

 

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PRESS RELEASE

 

Jennifer Hawkins Launchs Lovable’s Hot New Summer 10/11 Collection

 

Daring us to bare all this summertime, leading intimates brand Lovable ramps up the sex appeal for Summer 2010/11 with its hottest collection to date.

 

To celebrate the imminent arrival of the collection, brand ambassador Jennifer Hawkins will be making a high voltage appearance on Wednesday 18th August down at Bondi Pavilion. Assisted by the Lovable models, the girls will be handing the first 50 visitors Lovable underwear.

 

Featuring the famous form of Jennifer Hawkins in a dazzling array of sorbet coloured Lovable undies, this eye-wateringly bright and cheekily suggestive new campaign is destined to set temperatures soaring across the country. The collection includes delicious sorbet-toned props - juicy watermelon, dripping icecream and blueberry milkshake - inspired by the true essence of summer.

 

This week, Lovable also unveils an exciting social media campaign via their newly launched Facebook page. ‘When Like Just Isn’t Enough, Love’ is a campaign that rewards fans of their new page with the chance to win 1 of 6 new Apple I-pads.

 

Lovable’s market-leading expertise in intimate design, alongside an ongoing dedication to fabric innovation and fit technology, ensures a commitment that every piece fits and feels as fabulous as it looks. The sexy sorbet colours that saturate the new collection transforms comfy everyday essentials into cheeky weapons of mass seduction, making some of Lovable’s best-loved styles more deliciously “must-have” than ever before.

 

The summer collections are available at Myer, David Jones, Farmers and Smith & Caughey, plus select boutiques across Australia and New Zealand. Lovable is also available on-line at www.lovable.com.au from the end of August 2010.

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Taken on August 18, 2010