By now, I’m sure you’ve all at least heard of the Old Spice guy campaign and the immense waves it made this week. It is one for the textbooks – a case study that will be reviewed, recounted and revisited for at least the next year, I’m sure. But with good reason. On every level, it was exemplary of what a digital campaign should be...What’s the big takeaway that B2B marketers can take from this?
From the Omobono blog post: New Lessons from Old Spice