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Omobono blog - Old Spice

By now, I’m sure you’ve all at least heard of the Old Spice guy campaign and the immense waves it made this week. It is one for the textbooks – a case study that will be reviewed, recounted and revisited for at least the next year, I’m sure. But with good reason. On every level, it was exemplary of what a digital campaign should be...What’s the big takeaway that B2B marketers can take from this?


From the Omobono blog post: New Lessons from Old Spice

(read at:


Old Spice YouTube channel:

Old Spice campaign by:


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Taken on July 16, 2010