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Micronutrient comps for Rwandan women | by olivelife
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Micronutrient comps for Rwandan women

Here's a shot of the first iterations of packaging concepts that are being viewed in the field to inquire about the preferences of rural Rwandan women. The students are only on day 3 of 10 so I'm very curious to see the final data. I got to join in on day one and it was so amazing to watch these women light up as they were asked for their opinion about the packaging. Can you guess which one is most popular so far?

 

This inquiry is associated with a larger survey of about 500 households, which is investigating the relationship between nutrition and food security in this district.

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Taken on May 25, 2010