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“China Beyond – Change & Continuity”  Book Cover | by Official Ogilvy China
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“China Beyond – Change & Continuity” Book Cover

“China Beyond – Change & Continuity” book finds that branding strategies need to be based on emergent consumer confidence, their voracious appetite for change and new forms of consumption behavior driven by digital technology and e-commerce to profit from

opportunity amongst small town consumers

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Taken on January 7, 2013