Jonathan Norris: The Airline Passenger Experience Continuum
In this talk, Ink Executive Director Jonathan Norris shared what the airline industry is doing to evolve the passenger experience, ranging from physical aspects, like cabin lighting, to digital ones, such as the way the in-flight entertainment business is dealing with the iPad.

He also spoke about the similarities that exist between his world and the world of NYC UX teams, such as the challenges to complete a project, and the balance that must be maintained between an Executive Board that is focused on revenue and designers who are focused on the end user.

Photography by Nikolai Chesalin.
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